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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

22:32

Ep 200 What I would tell myself if I were starting...

The Social Strategist ·

2022/06/14

200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 200 episodes and what I would tell myself if I were starting over again. I have 10 things to share with you that I have learned, but one or two of these are going to stand out more than the others to you. Sometimes we need to slow down and to hear the message that is meant for each one of us. Whichever things stand out to you, can you DM me on Instagram

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16:56

Ep 199 How to batch your content for summer

The Social Strategist ·

2022/06/07

I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can batch your content for the summer. It's a lot of work upfront, but there's some peace of mind when you take your business seriously enough to make a plan. So that's what we're doing today. Get a free trial of Descript here: https://www.descript.com/?lmref=7e1z9g Link to Monday: https://mondaycom.grsm.io/michellegifford223 My Content Templates:

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18:41

Ep 198 Create a content plan that makes you money...

The Social Strategist ·

2022/06/02

Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In this episode, I'm going to walk you through my step-by-step plan. I want to show you how I actually create a content plan. I use this for me, I use this for my clients, and I can't wait to share with you my 7 steps for creating a content plan that doesn't burn you out. Use this link to sign up for Descript: https://www.descript.com/?lmref=7e1z9g

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23:38

Ep 197 How to create a content marketing plan you...

The Social Strategist ·

2022/05/31

Have you ever created a content marketing plan and just not been able to stick to it? You have this whole calendar or planner where you map out what kind of content you create and then you just never show up and actually create that content. You are not alone! It can be overwhelming to post content because there's so much to do. In this episode, I want to walk you through how to create a content marketing plan that you actually stick to. It's gonna be easier than you think. Ep 157 4 P's of a Solid

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14:27

Ep 196 A beginner's guide to TikTok for your business

The Social Strategist ·

2022/05/26

In episode 195, I helped you warm up to TikTok, so now I'm going to give you my beginner's guide to TikTok and how to get started. In this episode I'm sharing 9 things you should do to help you find success on TikTok and have it be a part of your business strategy. Come follow me on TikTok! I'm @iammichellegifford For the month of June, I'm going to be teaching more about TikTok for business on TikTok. So come find me there! Also, don't forget to text "TikTok" to 951-309-7885 to get my free

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16:57

Ep 195 It might be time for TikTok

The Social Strategist ·

2022/05/24

It might be time for you to consider TikTok. I've been doing an experiment for the last 3 months to see how fast I could grow my TikTok following. On Instagram, it took me about 8 years to get 17,000 followers. In 3 months on TikTok, I have over 20,000 followers!! I know you're stressing out about TikTok, but I don't want you to stress about it. I want you to enter this conversation with a really open mind because I think TikTok could be a big game changer for your business. Text "TikTok" to

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11:54

Ep 194 3 best content planning tools that changed my...

The Social Strategist ·

2022/05/19

We've talked about the 7 secret steps to staying consistent, but now I want to give you very specific tools for how you can actually stay consistent. In this episode I'm sharing 3 specific tools that will really change your business. Here are the links that I mentioned in the episode: Monday.com: https://mondaycom.grsm.io/michellegifford223 My Content Planner: https://iammichellegifford.com/planner Tailwind: https://tailwind.sjv.io/mg2B2y Google Planning Sheets:

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15:10

Ep 193 The Secret to Staying Consistent

The Social Strategist ·

2022/05/17

We all want to stay consistent, right? That's our intention, but life, busyness, being tired, and kids can all throw us off course. So what is the secret behind being consistent? As we are heading into summer, I don't want your business to completely get on the back burner. So I'm sharing with you 5 ways to be consistent in your business even when your life is busy. Also, today (May 17th) is the last day to join my coaching group Money Makers. The doors are closing until fall, so don't wait! Imagine

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09:30

Ep 192 4 Best Tips And Advice For Growing A Business

The Social Strategist ·

2022/05/12

I want to introduce you to some of my favorite people. They are women in business who are in my Money Makers Coaching Group. They are coming on today to talk about their business, some things that they've learned, and to give you their best tips and advice for growing a business. I know we each come into our business at different stages and different experiences. I wanted to choose a few different women that show you the different types of businesses that you can apply what we teach about in Money

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15:58

Ep 191 How To Take That Next Step

The Social Strategist ·

2022/05/10

Are you at a point where you know that you want to take your next step? You've been doing things and you're doing okay, but you feel like it's time to do more. In this episode, I'm going to break down how you can take that next step to overcome and to really step into the business and the business owner that you are and need to be. So hang on tight girl. We're ready for you! My Money Makers program is open from May 10th - 17th only, so don't wait! For only $347 a year, you get access to my courses,

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26:02

Ep 190 7 Steps to Run Your Business and Enjoy Your...

The Social Strategist ·

2022/05/06

One of the biggest struggles that people have as they're growing a business is that they hear what they should be doing, but to translate that into your business can be really tricky. And so you have all of these questions, but you don't have someone that's actually looking at the inside of your business and telling you what you should do. In this episode, I'm giving you a peek into Money Makers. Moneymakers is my group coaching program, where you get access to all of my courses. And then twice a

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23:02

Ep 189 Top 7 Instagram Growth Stoppers

The Social Strategist ·

2022/05/03

You want to grow on Instagram. You're spending a lot of time there. You're doing all the work, but are you doing some things that are actually stopping you from growing on Instagram? In this podcast episode, we are going to talk all about that. We're going to talk about the 7 things that you need to stop doing if you really want to grow on Instagram. Join my Money Maker re-launch on Tuesday, May 10th at 10am pst on Instagram. I'm giving away a year of Money Makers! You have to be at the Instagram

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17:51

Ep 188 Taking Your Business From Hobby to Money Making

The Social Strategist ·

2022/04/26

You know that moment when you realize that you're really doing this, you're really running a business and you are excited to actually make this more than a hobby. I've seen this in my business, I've seen this in my clients and my moneymakers. There's this moment when you decide that you're going to take yourself seriously. So how do you do it? How do you go from hobby to money maker? This episode is going to show you. Join my Money Maker launch party and enter to win a free year of Money Makers at

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17:35

Ep 187 Become an Instagram Selling Ninja (How to Sell...

The Social Strategist ·

2022/04/19

"It's hard to grow on Instagram." "Instagram takes up all of my time." "Selling on Instagram makes me feel weird." I asked you on Instagram last week to tell me how you felt like growing a brand on Instagram was. Most of the words that were given to me were quite negative. So today we're going to be talking about how you can become an Instagram selling ninja because you have a product and you need to sell it on Instagram. In this episode, I am going to give you 7 tips on how to sell your product on

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26:07

Ep 186 How you can start making more money with email...

The Social Strategist ·

2022/04/14

Are you wondering how you can start making more money with email marketing? On this episode, I have Stephanie from Six Sisters Stuff and also from Start-Up Spark. Stephanie and her sisters grew their business from a tiny hobby to a food media empire. Today, we're going to be talking about what email marketing is and how you can use it in your business to make money. First 3 Steps to Start Email Marketing: 1. Set up your email system 2. Create an opt-in to get people on your list 3. Email your list

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19:17

Ep 185 Instagram Audit: What grade are you getting?

The Social Strategist ·

2022/04/12

Are you tired of just posting and posting on Instagram and you don't feel like you're getting anywhere? It's time that we have an audit. We need to look at your Instagram and make sure that you have all of the foundational principles in place so that you can start creating content on your Instagram that is going to really get you followers and build your business. Ultimate Content Idea Bank: https://iammichellegifford.com/ideabank Ultimate Content Template Pack:

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26:25

Ep 184 - The real reason for not accomplishing your...

The Social Strategist ·

2022/04/07

Do you want to know the real reason you're not accomplishing your goal? I hate to say it, but it's all in your head. Accomplishing your goals comes down to how you believe in them. Yes, you need to know stuff and you need to do stuff, but if you don't believe that you can accomplish your goal then you're sunk at the very beginning . In this episode, I'm going to give you a peek into what it's like to be a part of my Money Maker Coaching Group. Every two weeks, we have a live Zoom call where I do

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08:30

Ep 183 Everything you need to know about Facebook Reels

The Social Strategist ·

2022/04/05

Have you heard of Facebook Reels? Well, we should not be too surprised that Facebook is putting reels on their platform because everyone is loving short form content. In this episode, I'm going to tell you what Facebook reels are, how you can use them, and how you should be using them to grow our business. What content should you create? 1. Try the 4 E's: educate, entertain, engage, encourage 2. Use trending audio 3. Do transitions or have something visually appealing 4. Keep it short Instagram

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32:23

Ep 182 How to not care what other people think with...

The Social Strategist ·

2022/03/31

Just don't care what people think! Well, that advice is easier said than done, right? We're trying to start this new business or we're putting ourselves out there or we're doing all of these things that are very much in the public eye. And the first thing we think of is what is my neighbor or my friend going to think? And we let that limit us as we're starting and growing our business. Today I get to talk to my mindset coach Lisa Funk from Hand Lettered Design. She walks us through how we can get

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40:33

Ep 181 Creating a loyal following and profitable blog...

The Social Strategist ·

2022/03/29

Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen Bradshaw Website: https://everyday-reading.com/ Instagram: https://www.instagram.com/everydayreading/

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