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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:24:21

Biggest Higher Ed Marketing Pet Peeves

Higher Ed Pulse ·

2024/07/29

Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps.Learn more about Enrollify’s new course “Lessons in

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00:43:47

Pulse Check: After Further Consideration — Part 4

Higher Ed Pulse ·

2024/07/25

In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision-making processes with special guest Jaunelle White. Key takeaways include:Intentional leadership fosters inclusivity in decision-making and strengthens relationships with your team.Overcoming others' assumptions about you as a leader requires sustained commitment, trust-building, and humanizing yourself to those you lead.During a crisis, prioritizing

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00:15:13

Live at eduWeb Summit: The Art of Visual Storytelling

Higher Ed Pulse ·

2024/07/23

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University. They discuss the impact of AI on making dense research accessible, the power of visual student-centered storytelling in marketing, and how AI can enhance productivity and creativity.- - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

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00:18:33

Conference Convos Unpacked

Higher Ed Pulse ·

2024/07/22

Seth and Mallory jump into the latest trends and conversations from recent higher education conferences — the 2024 Engage Summit and eduWeb Summit. They discuss the impact of AI, budget uncertainties, and the current state of the industry. Key Takeaways:Conference Insights: Key themes and discussions from the Engage Summit and eduWeb, including the increasing focus on AI.Budget Uncertainties: How institutions are handling financial uncertainties and delayed budget finalizations impacting marketing

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00:15:47

Live at eduWeb Summit: Empowering Creativity and...

Higher Ed Pulse ·

2024/07/19

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo. Alyssa shares her experiences and insights on blending creativity with marketing, leveraging AI in her workflow, and attending workshops like "Turning Discontent into Empowerment." Tune in to discover practical tips for higher ed photographers and the power of stepping out of your comfort zone.Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssa-luna-green/- - -

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00:40:25

Pulse Check: After Further Consideration — Part 3

Higher Ed Pulse ·

2024/07/18

Counseling and Psychological Services has taken significant steps forward in recent years, yet there remains a “mental health crisis” in higher education. What is what we needed was a reforming of the services and the system itself. This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education. As well, the episodes explores with Dr. Cornish what might happen is we were to consider the holistic

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00:15:56

Live at eduWeb Summit: The Lighter Side of Higher Ed

Higher Ed Pulse ·

2024/07/17

Join us as Mallory chats with Anthony Macinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photographer. Anthony shares his experiences at EduWeb, highlighting the collaborative nature of the event and the unique challenges faced by smaller institutions. They discuss key takeaways from a student panel on admissions processes and dive into Anthony's optimistic approach to working in higher education.Connect with Anthony on LinkedIn:

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00:24:22

Failing Forward: Big Flubs of the Past

Higher Ed Pulse ·

2024/07/15

Seth and Mallory candidly share some of their most memorable professional failures and the invaluable lessons they learned from them. From a pricey launch party oversight to a marketing and enrollment coordination mishap, they discuss how these blunders have shaped their approach to work and leadership. Tune in for an honest and humorous look at how embracing and learning from mistakes can lead to growth and success.Key Takeaways:Origami Challenge: Seth's personal journey to fold 1,000 paper cranes

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00:13:38

Live at eduWeb Summit: Shorter Content, Bigger Impact

Higher Ed Pulse ·

2024/07/11

In this episode, Mallory sits down with Kittie Payne, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb Summit. They discuss Kittie's important summer project — rewriting her entire prospect campaign to be more engaging and effective. Kitty shares insights on adapting to audience needs, the importance of visual-first comms, and the role of listening in higher education marketing.Connect with Kittie on LinkedIn: https://www.linkedin.com/in/kittiepain/-

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00:40:18

Pulse Check: After Further Consideration — Part 2

Higher Ed Pulse ·

2024/07/11

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:Your effectiveness as a leader is negatively impacted when you neglect self-care.Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.Executive leadership carries personal risk and responsibility,

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00:14:25

Live at eduWeb Summit: Communicating DEI at U of M

Higher Ed Pulse ·

2024/07/10

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.Guest Name:

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00:17:12

Live at eduWeb Summit: Navigating the New Media...

Higher Ed Pulse ·

2024/07/10

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/- - - -Connect With Our

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00:15:20

Live at eduWeb Summit: Why Using AI is like Baking a...

Higher Ed Pulse ·

2024/07/10

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.Connect with Christina on LinkedIn:

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00:16:43

Live at eduWeb Summit: The Secret to High-Converting...

Higher Ed Pulse ·

2024/07/09

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.Key TakeawaysCritical Components: Essential elements of a successful program page include clear job

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00:21:57

Making Bets: Picking Future Winners in EDU

Higher Ed Pulse ·

2024/07/08

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.Related Links:Webinar: Overcoming Recruiting and Engagement Challenges:

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00:40:14

Pulse Check: After Further Consideration — Part 1

Higher Ed Pulse ·

2024/07/04

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion. Key Takeaways from Part 1:Over the past three decades, the role of the

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00:23:49

Doing More With Less

Higher Ed Pulse ·

2024/07/01

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.Key Takeaways:Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search

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00:37:40

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/27

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions. Takeaways:Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.International enrollment is on

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00:21:59

Schmooze or Lose — How to Network Like A Pro

Higher Ed Pulse ·

2024/06/24

“I love networking and making small talk with strangers,” said no one ever. Mallory and Seth dive into the vital role of networking, exploring strategies for building meaningful connections both online and in-person. Learn practical tips on how to expand your professional network, the importance of community in conferences, and how to maintain and nurture these relationships for career growth.Key Takeaways:Networking opportunities are a key reason for attending conferences in person.Networking falls

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00:43:52

Pulse Check: Navigating International Recruitment —...

Higher Ed Pulse ·

2024/06/20

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, and now advising institutions on best practices in enrollment marketing, Dayana provides insightful takeaways, including:The importance of clear and accessible information on application requirements for international students.A need for better, more personalized communication and support throughout the entire higher education journey.Consideration for

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