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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

17:19

What Drives Millennial Voters and Candidates with...

Digital Politics with Karen Jagoda ·

2017/12/03

Jesse Barba is Vice President of the lobbying firm Cassidy & Associates, vice chairman of the Grassroots Professional Network and founder of EDGE--Electing a Democratic Generation. We talk about what drives Millennial voters to support a candidate, the efforts that are underway to encourage Millennials to run for state and local office, and what to expect from a Millennial political campaign in the age of digital technology. @TheDemEDGE @GrassrootsPros Grassroots Professional Network EDGE

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19:11

Measuring Impact of Negative Political Ads with HCD...

Digital Politics with Karen Jagoda ·

2017/11/27

Michelle Niedziela, PhD Scientific Director and Glenn Kessler, President HCD Research put a scientific eye to measuring the real impact of negative political ads. Using traditional message testing and applied neuroscience tools, they are able to identify those voters most likely to have an authentic emotional reaction to a negative or contrast ad and those likely to not pay any attention at all or be influenced in an unintended way. While negative ads are usually quickly forgotten, the Swift Boat

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16:56

Robust Mobile Apps Changing Political and Advocacy...

Digital Politics with Karen Jagoda ·

2017/11/12

Thomas Peters, CEO and Founder, uCampaign sees the future and it is mobile apps for political and advocacy campaigns. While web sites are still a basic necessity for campaigns, mobile apps can provide canvassing and lobbying tools that engage voters, reward them for sharing content, and allow targeting specific audiences by geographic location at the right time and on the right screen. @uCampaignUpdate uCampaignApp.com

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17:10

Building Brand Love of Millennial Voters with Bonnie...

Digital Politics with Karen Jagoda ·

2017/11/07

Bonnie Siegel, founder, Political Branding Associates shines the light on how Millennial voters are different from earlier generations of voters. With examples from the Bernie Sanders and Ted Cruz 2016 campaigns Bonnie points out what drives Millennials to act, their interest in making the world a better place, and how we often hear what we want to hear from candidates. Political Branding Associates

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18:38

Grassroots Advocacy Comes of Age with Joshua Habursky...

Digital Politics with Karen Jagoda ·

2017/11/01

Joshua Habursky, Director of Advocacy, Independent Community Bankers of America (ICBA) and Founder/Chairman of the Grassroots Professional Network talks about how grassroots advocacy and traditional lobbying have come together to create a new model for engagement, mobilization, and ways to find constituents across traditional party lines. We also talk about best practices for mobile outreach and value of social media for creating two-way conversations with elected officials. @ICBA @GrassrootsPros

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17:11

Historical Perspective of the Opioid Epidemic with...

Digital Politics with Karen Jagoda ·

2017/10/25

David Herzberg PhD, associate professor of history, SUNY- University at Buffalo reminds us that opioid addiction is not a new phenomenon and in fact there have been waves of addiction to sedatives, stimulants and pain killers over the last 150 years. David points out how we often view physical dependency on a drug versus drug addiction with racial and economic bias. He also warns that history tells us that the current opioid epidemic most likely will continue until we better address real pain and

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17:33

Digital Campaign Trends to Watch in 2018 with Gary...

Digital Politics with Karen Jagoda ·

2017/10/17

Gary Sherwood, VP Client Solutions-Politics and Advocacy, Resonate zeroes in on changing media habits of voters 18-49 and emphasizes the need to find the sweet spot for targeting niche audiences with tailored content on the right screen. We also talk about the self-serve model, low barrier to entry and other factors that allowed Russian money to be spent on digital political ads in 2016. @ResonatePA Resonate.com

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17:41

Role of Social Media in Advocacy Campaigns with...

Digital Politics with Karen Jagoda ·

2017/10/11

Andrew Stanley, VP Product, Phone2Action sheds light on how advocates, organizations, and elected officials are using social media. He emphasizes how important it is to harness the energy of voters at any time making it easy to post an opinion, send an email, or receive a call to action. With a variety of screens available and multiple social media platforms, Andrew reminds us of the need to experiment in order to find the most preferred method of reaching each individual. @Phone2Action

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15:23

Local Activism by the Next Generation of Voters with...

Digital Politics with Karen Jagoda ·

2017/09/25

Navid Massarat is a junior at the La Jolla Country Day School and has started a petition on Change.org to create a dog beach in La Jolla Shores to allow owners and dogs to enjoy a remote part of the beach. Armed with research about previous attempts and successful dog beaches in near-by beach communities, Navi has collected enough signatures to take the effort to the next step of organizing community gatherings and taking the proposal to the necessary councils for approval. No word on how many

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16:51

Cost of Accurate Campaign Research Going Up with Ben...

Digital Politics with Karen Jagoda ·

2017/09/24

Ben Krompak, Vice President, Tulchin Research shares his insights about early polling for incumbent candidates, value of data from focus groups, and assessment research for those thinking of running for public office. With fewer people willing to answer survey questions, the cost of accurate research continues to rise leading to more creative ways to understand sentiment and intent, and predict outcomes. @TulchinResearch @progressinsight Tulchin Research

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16:21

Finding Pockets of Swing Voters with Brian Kind...

Digital Politics with Karen Jagoda ·

2017/09/13

Brian Kind, National Director of Geo-Strategic Analytics, TargetPoint Consulting, reminds us that geography is still the most fundamental variable in how someone votes. While top line voter numbers might seem consistent within a state, pockets of swing voters might make all the difference in a close race. Brian also talks about constructing predictive voter models, making sense of exit polls, and identifying bias in polling and pollsters. With years of experience in Wisconsin politics, Brian is

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16:11

Building a Candidate's Brand with Bonnie Siegel...

Digital Politics with Karen Jagoda ·

2017/09/05

Bonnie Siegel, founder, Political Branding Associates brings a depth of knowledge about branding from the consumer world. As the national brand strategist for Ted Cruz she realized how much candidates need to understand the value of their brand and what it means to keep the brand authentic, consistent and meaningful. PoliticalBrandingAssociates.com

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16:55

How Phone Banks Help Candidates and Causes Mobilize...

Digital Politics with Karen Jagoda ·

2017/08/20

Sheela Sequeira, marketing, CallHub.io talks about how political telephony advances are changing the nature of phone banks. Using voice, text and email, candidates and causes are able to build relationships with supporters while getting analytics that can guide when and how to best reach out. Headquartered in Bangalore India, CallHub is working with a number of campaigns around the globe a result of the explosion in the number of mobile devices owned by citizens. @CallHubIO CallHub.io

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17:21

Persuading Non-College White Voters with Brad Chism...

Digital Politics with Karen Jagoda ·

2017/08/13

Brad Chism, founder, Chism Strategies has been polling white working class voters and figuring out how to persuade them. Using Moral Foundations Theory he has developed tests to see how strong and soft partisans as well as independent voters react to statements about health care, the environment, the Russia investigation,and how much they agree with Donald Trump. @ChismStrat Chism Strategies

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18:58

Making Progress in the FIght Against Glioblastoma and...

Digital Politics with Karen Jagoda ·

2017/08/07

Unfortunately, Senator John McCain has been diagnosed with glioblastoma (GBM). Dr. Dror Harats, Founder and CEO of VBL Therapeutics, talks about the limitations of current treatments for recurrent glioblastoma multiforme (rGBM), the most common and deadliest form of brain cancer in adults and the challenges in developing new treatments to combat this devastating disease. The good news is that their lead candidate, a biologic agent called VB-111, is in late-stage clinical development for rGBM and

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15:57

Campaigns Establishing Rapport Using Text and Voice...

Digital Politics with Karen Jagoda ·

2017/07/31

Sean Gera, Strategic Analyst, CallFire talks about how voice, text and IVR are all being used by political and advocacy campaigns to build relationships with voters. These tools are showing increasing effectiveness for persuasion, fundraising, and GOTV particularly with Hispanics and Millennials. @CallFire CallFire.com

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18:40

Controversy Over Voter Data with Daniel Kreiss UNC...

Digital Politics with Karen Jagoda ·

2017/07/26

Daniel Kreiss, professor political communication, UNC Chapel Hill talks with reporter Kate Kaye about the latest controversy surrounding the request by the Trump administration for voter data. Daniel provides some perspective about how state voter files are created, shared and protected. @kreissdaniel @lowbrowkate

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11:56

Political Risk Assessment with Dr. Nicolas Schwank...

Digital Politics with Karen Jagoda ·

2017/07/19

Dr. Nicolas Schwank, CEO and Maximilian Wurfel, COO, CONIAS Risk Intelligence GmbH based in Mannheim Germany exhibited at the recent Esri International Users Conference and they talk about their political risk assessment models which track global political conflict. They point out the need to understand the context of an event in order to best evaluate potential for escalation of violence. Their diverse data base developed over the last 25 years is being used to better understand issues related to

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09:18

Augmented Reality Enhances Walking Maps with Paul...

Digital Politics with Karen Jagoda ·

2017/07/18

Paul Hoemke, Business Systems Analyst, ARGIS Solutions talked with me from the Start-Up Zone in the exhibit hall at the ESRI International Users Conference. Paul demonstrated using new Augmented Reality (AR) technology to enhance maps seen on your tablet with other relevant information. This could be the next phase for walking maps for campaign volunteers. @EsriStartUps #EsriUC ARGIS Solutions

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17:30

What Was Learned About Voters in 2016 with Andrew...

Digital Politics with Karen Jagoda ·

2017/07/12

Andrew Tavani, VP National Sales, Aristotle reports that we learned a great deal about voters in 2016 that will be relevant for targeting in the 2018 mid-term and 2020 Presidential primary and general elections. Using machine learning to model data to make more sense of relationships between voting behavior, donations, and consumer activities allows strategists to target messages on all media including television, web sites, social media, mobile, and traditional direct mail and phone. All this

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344 results

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