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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

16:00

How to Find Enough Time for Your Gym's Growth

Built To Grow Fitness Business ·

2023/12/26

You wouldn't attempt to repair a car while driving it, right?Similarly, when it comes to a gym business, you need to set aside intentional time to work on business growth. Because planning and strategizing (like developing growth strategies, marketing plans, and retention tactics) cannot be done amidst day-to-day operations.The rule is simple – business is all about intentionality. If you want your business to grow, you need to spend time actively working on it. Yet, many gym owners, even

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24:18

The Trainer Pay Mistake That Costs Your Gym Big

Built To Grow Fitness Business ·

2023/12/21

Gym owners face numerous challenges, but there's one mistake too many of them are making: how they pay their trainers. The common payment model for gym trainers is letting trainers keep most or all of the earnings from their sessions (like a 70:30 split favoring the coach). This may sound harsh, but it is all wrong!Yes, it seems kind, keeping in mind the hard work trainers put in. But is it really the best for the business? When you own a gym, it’s important to think about more than just trainer

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15:08

Why Your 2024 Gym Business Goals Need a Revisit

Built To Grow Fitness Business ·

2023/12/19

When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It's easy to overlook our own achievements in the chase for the next big thing, as most of us do.So this time, you can make a small change that can have a huge impact on your gym business.Use the end of the year, when most of us recap 2023, as an opportunity. It's the perfect time to think about balancing recapping with planning for the future. Take a moment to reflect on where your

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11:12

Why Your Gym Should Send More Emails Now

Built To Grow Fitness Business ·

2023/12/14

Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among gym owners that they would bother clients with too much communication and make them opt out. But the real business of gym marketing isn't about preventing opt-outs - it's about driving sales. Your revenue actually directly relates to the number of offers you make. If clients don't know what you're selling, they can't buy. And you

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24:51

How to Break Your Gym into the Fitness Industry's Top 1%

Built To Grow Fitness Business ·

2023/12/12

Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? Well, that's exactly why the Iron Circle was created. It's a place for gym owners who've grown beyond their current circles. This mastermind group is for the best in the gym industry.So, if you can call yourself a top dog among gym owners, then this episode is right for you. This time, Tim and Randy dive into how the Iron Circle helps with business and personal growth. They discuss

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20:39

Rising Future Champions - High-Performance Nutrition...

Built To Grow Fitness Business ·

2023/12/07

Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how well you fuel your body.That is exactly the topic of this week’s episode, in which Randy sits down with Justin Kegley, a sports performance coach and author of the book 'High-Performance Nutrition for High School Athletes.' Justin is also an Iron Circle member and owner of the Movement Fitness facility in Rockford, Illinois. His journey in the

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40:12

How to Adapt Your Gym for Today's Fast-Changing World...

Built To Grow Fitness Business ·

2023/12/05

In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side of things and being able to foresee future challenges and opportunities in order to better adapt to our fast-changing world.Back at the beginning of the fitness industry, having modern equipment in your gym was probably enough to be way ahead of your competition. However, today, it's much more about delivering quality and personalized experiences

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10:45

A No-Fail Strategy for Hiring Gym Staff

Built To Grow Fitness Business ·

2023/11/30

Thinking of hiring a new coach for your gym but worried about the cost? You're not alone. Many gym owners hesitate to hire because they're scared it'll cost too much, especially if they're not making enough money yet. But here's the thing – hiring someone is actually about making more money. When you bring on new staff, you're basically expanding your capacity to serve more clients, boost sales, and grow your business.However, you don't just bring someone on board and

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16:21

How to Leave the Gym Floor & Focus on Your Fitness...

Built To Grow Fitness Business ·

2023/11/28

Ever felt like you're stuck on the gym floor, training clients day in and day out, unable to focus on growing your business? Imagine having more time to strategize, grow your business, and still maintain the quality of your gym.Sounds like a perfect scenario? Then this episode will be perfect for you!This week, Tim and Randy discuss this critical shift from a hands-on gym owner to a strategic business leader.Gym owners, much like other entrepreneurs, often find it hard to step away from the gym

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19:06

Why Large Group Training Is Dead and How Your Gym Can...

Built To Grow Fitness Business ·

2023/11/22

The large group training model is on its way out, and this isn't just guesswork. It's what the numbers from many gym chains are showing.Take Orangetheory, for example. At their recent convention, they revealed that most members stick around for only three to four months. This short stay means gyms like these are always hustling to get new members. It's a hard way to keep a gym going.Of course, new gyms will continue to open with large group models because it's easy to start: you just

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17:38

The Win-Win Gym Pricing Strategy - Happy Clients,...

Built To Grow Fitness Business ·

2023/11/21

When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you won’t lose too many clients unless you raise your prices insanely, but still, it’s never a pleasant part of running this business.But what if there is a pricing model that allows for an increase in prices without upsetting your clients? In fact, they might even be grateful. This isn't a far-fetched idea but a shift from the traditional tiered

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20:16

A Proven Campaign to Get Past Clients Back in Just...

Built To Grow Fitness Business ·

2023/11/16

Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym.There's also the important aspect of nurturing relationships with these new gym-goers, going above and beyond, and earning their trust – all crucial

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24:49

Are You Charging Enough? The Dark Art Of Pricing...

Built To Grow Fitness Business ·

2023/11/14

Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due to a psychological barrier rather than the true value of their offerings.It's common for trainers to undervalue their services because working out is part of their routine. They overlook that what seems easy for them can be a challenge for someone else.So, what’s important for them to realize is that the value of a service isn't limited to the

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24:20

How to Keep Your Gym Strong When a Dollar Buys Less...

Built To Grow Fitness Business ·

2023/11/09

This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creating ripples that affect everyone, everywhere.While official figures may report inflation rates of 7-8%, the numbers we see on price tags suggest a much bigger increase.Take the humble pack of rice, which has more than doubled in price in just four months. So we can't pretend it is just a 7% problem when we're spending twice as much on the same

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22:11

Gym Contracts vs Open-Ended Deals

Built To Grow Fitness Business ·

2023/11/07

In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts.When clients sign up for gym services, they agree to a contract, but things get tricky when someone decides to leave early. It's a common problem, and the system actually doesn't really back the businesses in these situations.Because, as a business, you have nothing really to stand on unless you have clients’ social security numbers, are willing to file credit reports on them, and are

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36:51

Proven Lead Gen Strategies to Double Your Gym's...

Built To Grow Fitness Business ·

2023/11/02

As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is it really saving money if you’re spending four hours repairing a treadmill to save 200 bucks? That’s a hard no.Your time is way more valuable than the money saved on such tasks. That’s why outsourcing some of them, especially the ones that are not in your area of expertise, can be a game changer.It buys back your time, allowing you to focus on what really

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19:41

Why Would Clients Choose Your Gym? Tips to Stand Out...

Built To Grow Fitness Business ·

2023/10/31

At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy. This company had found a unique way to distinguish themselves from competitors. When called to address a plumbing issue, be it fixing a toilet or a leak, their plumbers always added an extra touch. They wouldn’t just fix the problem; they'd also clean the entire bathroom - from the toilet and shower to the mirrors and sinks.This unexpected service delighted homeowners, giving them

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29:43

Collecting Leads is Easy - Here's How to Nurture Them...

Built To Grow Fitness Business ·

2023/10/26

Have you ever gotten a Black Friday promotion email just to ask yourself, “Who’s this?!” “What do they want from me?” “Why am I even getting this?”Of course, you have. In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them.But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but ask ourselves:How can we avoid our emails ending up in our prospects' spam? This week, Tim and Randy will

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17:25

Why Your Referral Program SUCKS and How to Fix It!

Built To Grow Fitness Business ·

2023/10/24

Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. It feels like a slap in the face, doesn't it?It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating new customers right from the start.So, if that’s you, it's time to hit pause and reconsider your

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24:16

Key Takeaways From Ben Newman's Vegas Bootcamp

Built To Grow Fitness Business ·

2023/10/19

In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs.At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also

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