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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

37:19

Making Music Fun: An Interview with Nick Morrison -...

Audio Branding ·

2022/06/08

“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said 'you know, Nick, a bad day playing music is still better than a good day doing just about anything else.'" --Nick MorrisonThis episode's guest is an Amazon #1 bestselling author and a professional musician, composer, teacher, voice actor, YouTube creator, actor, and a music and media consultant from Calgary Alberta. He's toured throughout the United States, Canada, and Japan as a guitarist,

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30:14

Musical Alchemy: An Interview with Eric Singer - Part 2

Audio Branding ·

2022/06/01

“One of the wonderful things about music is that it's by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as 'oh that's sad.’ But there are more subtleties too, you know, and that may affect instrument choice, it might affect tempo, and it might affect chord progression.” -- Eric SingerThis episode is part two of my interview with audio producer and creative director Eric Singer as we

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28:22

Musical Alchemy: An Interview with Eric Singer - Part 1

Audio Branding ·

2022/05/25

“There are generally two things that I want to focus on when presenting the creative to a client. First, and I think the most important, is the why: what is the justification for why we have done this or why we've included this instrument, why we're including this long breakdown section, why this tempo, whatever it is.” -- Eric SingerMy guest's first love in this episode was audio, but it took him a while to get back to it. He's been with Coupe Studios for sixteen years, and before that he spent

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40:18

A Sound Connection: An Interview with Dan Friedman -...

Audio Branding ·

2022/05/18

“It bothers me so much to see companies out there that are taking advantage of people or, you know, preying on their hopes and dreams. I mean, I have never, ever told anybody that this was easy, as being a voice actor, and I never told them that it was fast. I've always said that it's a crock-pot career, it's not a microwave meal." -- Dan FriedmanThis episode is the second half of my interview with audio engineer, voiceover coach, and author Dan Friedman as we talk about voice performance, the

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32:12

A Sound Connection: An Interview with Dan Friedman -...

Audio Branding ·

2022/05/11

“But we do have to remember that when we are communicating, when words are coming out of our mouths and reaching somebody's ears, that's a connection, that's a strong connection, and if we are not really believing in the things that we are saying, or feeling the things that we are saying, or able to create a feeling that's strong, then that connection won't be strong enough. And that's really important in both communicating and advertising and providing information, and all of the things that we do

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29:05

Musical Branding: An Interview with Sam Parvin - Part 2

Audio Branding ·

2022/05/04

“Tap into who your consumer is, really know. And I don't mean like ‘males 25-34 years old who live in cities.’ No, it's like ‘what's important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company's role, what your brand's role, plays in their lives. And then, just naturally, you know how music can kind of work in there, and I think from there you'll start to see some natural potential opportunities. And

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22:48

Musical Branding: An Interview with Sam Parvin - Part 1

Audio Branding ·

2022/04/27

“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don't have a sound person, we don't have a sound director. And so much of the way that we interact with the world, or 'consume' content, is through audio. I think it's just about thinking about us as humans, and how we intake information and interact with external things in our world, and

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26:42

Signature Sounds: An Interview With Jon Brennan &...

Audio Branding ·

2022/04/20

“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we couldn't stray too far from that, or we would start sounding too much like a cell phone or something out of context." --Sean BeesonThis episode continues my interview with Jon Brennan and Sean Beeson, formerly of

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33:32

Signature Sounds: An Interview With Jon Brennan &...

Audio Branding ·

2022/04/13

“I think that the future of audio is one that's customized, personalized, interactive, intelligent and dynamic, you know, instead of always treating audio as on and off, we need to treat it in a way that's delivered to each person as a unique experience.” --Sean BeesonThis episode features a rare two-for-one interview with a powerful sonic duo, Jon Brennan and Sean Beeson, formerly of Sonic Signatures. Jon Brennan's a music composer and sound designer with twenty years of experience creating sound

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28:53

Unconscious Biases: An Interview With LaTonya J....

Audio Branding ·

2022/04/06

“Yes, bring in new voices. Yes, you know, do it, go for it. But if it doesn't work with the first diverse voice – non-whites, I'm talking about non-whites now – that doesn't mean it's a failure. You know, keep going, keep working on it, these are systemic problems that have been in place almost since the beginning of audio, and so it's going to take time to what I call undo the bias.” -- LaTonya J. PeguesThis week is the second half of my interview with inclusion expert, executive coach, and

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34:30

Unconscious Biases: An Interview With LaTonya J....

Audio Branding ·

2022/03/30

“The ability to share information and to help other people have opportunities to provide their voice, if you will, to a read can make such a huge difference in what happens and how the audience receives it and how even the customer or the client receives what's being read.” --LaTonya J. PeguesFor years LaTonya J. Pegues has been known as a person who can provide simple explanations for complex concepts and ideas. With a background in the performing arts, not to mention having worked as a

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28:49

In The Clubhouse: Improve your Speaking Voice with...

Audio Branding ·

2022/03/23

“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things." -- Dan FriedmanThis week continues our Clubhouse discussion as voiceover artist and sound engineer Dan Friedman answers questions about voice training, keeping listeners engaged, and overcoming stage fright.As always, if you have any questions for my guest, you’re welcome to reach out through

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34:21

In the Clubhouse: Improve your Speaking Voice with...

Audio Branding ·

2022/03/16

“When we're talking about audio-only formats, it's especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or don't like or something that they're hearing that they're not liking." -Dan FriedmanUsing your voice to communicate isn't as easy as it sounds. So what do you do if you feel your voice

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06:17

Rhythm, Rest & Relaxation: Listening For Our Health

Audio Branding ·

2022/03/09

It's been over two years since the pandemic started, and for many of us, our daily lives have changed in ways we hardly imagined when this decade began. More and more of us are working from home these days, and we're staying at home even when we aren't working. We're more isolated than we used to be, and dealing with a lot more stress and uncertainty. Finding time to take care of our mental health can be a challenge, but it's just as important as ever – and sound has come to play a vital part in

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31:17

Just The Right Music: With Mac McIntosh - Part 2

Audio Branding ·

2022/03/02

“Ultimately, what happens with Spotify and Apple and YouTube or any of the other platforms out there, the majors are going to set the precedent on what the licensing deals look like. That's eventually going to trickle down to the independent artists to where they just they don't get a great deal, I mean, they're never going to really see substantial money, even if they're doing millions of streams.” -- Mac McIntoshThis week is the second half of my interview with music supervisor and film producer

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33:58

Just the Right Music: With Mac McIntosh - Part 1

Audio Branding ·

2022/02/23

“Because a lot of podcasting was audio-only people thought, well, it's like radio, all you need is, you know, a performance license. And that's not true. It's exactly like that, and that we've all learned, you know, in time, it's kind of developed to the point where you have to sync music from a licensing perspective with podcasts the same as you do film or television. So, you know, helping people navigate that, that was one of my big goals.” -- Mac McIntoshThis episode's guest is a music supervisor

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31:29

In The Clubhouse: The Power of Audio Branding - Part 2

Audio Branding ·

2022/02/16

“Doing audio branding very often has similarities to coaching. It's always a change management process and it's also iterative, so it's almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that's the goal.’ And by the way, goals are the most important thing. If it's not clear where you want to go, what you need, and why you are doing this, if you just follow the next hype and say we need a sound logo just like our

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37:50

In The Clubhouse: The Power of Audio Branding - Part 1

Audio Branding ·

2022/02/09

“So it's really no surprise that, you know, it's back in the driver's seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you're eating, in a restaurant experience, a shopping experience, really across the entire 360, or integrated marketing, if you want to speak like a marketer, that whole kind of overarching

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05:07

The Sounds of Silence - A Tale of Noiseless Movie Props

Audio Branding ·

2022/02/02

Have you ever thought about how quiet the world of television and movies can be? If two characters are eating at a restaurant or working in an office, we don't have to worry about trying to hear them over the sound of clinking glasses or crinkling paper, or anyone else who might be making too much noise in the background. Cinematic sound tells us just as much of the story as the images, and unless they're part of the story, footsteps and rustling clothes aren't usually something we want to hear

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33:40

Dangerous Beeps: An Interview With Michael Schutz -...

Audio Branding ·

2022/01/26

“I think doctors use a term called modifiable risk factor, I've learned, because I talk to a lot of doctors now, and so there are some things we can modify and some things that we can't. And so these alarm sounds are very much a modifiable risk factor, and we need to work together to figure out the better set of sounds to use and how to implement them. But it's definitely something that we can do to improve, because I hope that when the time comes and I'm spending time in a hospital, or my parents

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