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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

34:21

In the Clubhouse: Improve your Speaking Voice with...

Audio Branding ·

2022/03/16

“When we're talking about audio-only formats, it's especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or don't like or something that they're hearing that they're not liking." -Dan FriedmanUsing your voice to communicate isn't as easy as it sounds. So what do you do if you feel your voice

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06:17

Rhythm, Rest & Relaxation: Listening For Our Health

Audio Branding ·

2022/03/09

It's been over two years since the pandemic started, and for many of us, our daily lives have changed in ways we hardly imagined when this decade began. More and more of us are working from home these days, and we're staying at home even when we aren't working. We're more isolated than we used to be, and dealing with a lot more stress and uncertainty. Finding time to take care of our mental health can be a challenge, but it's just as important as ever – and sound has come to play a vital part in

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31:17

Just The Right Music: With Mac McIntosh - Part 2

Audio Branding ·

2022/03/02

“Ultimately, what happens with Spotify and Apple and YouTube or any of the other platforms out there, the majors are going to set the precedent on what the licensing deals look like. That's eventually going to trickle down to the independent artists to where they just they don't get a great deal, I mean, they're never going to really see substantial money, even if they're doing millions of streams.” -- Mac McIntoshThis week is the second half of my interview with music supervisor and film producer

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33:58

Just the Right Music: With Mac McIntosh - Part 1

Audio Branding ·

2022/02/23

“Because a lot of podcasting was audio-only people thought, well, it's like radio, all you need is, you know, a performance license. And that's not true. It's exactly like that, and that we've all learned, you know, in time, it's kind of developed to the point where you have to sync music from a licensing perspective with podcasts the same as you do film or television. So, you know, helping people navigate that, that was one of my big goals.” -- Mac McIntoshThis episode's guest is a music supervisor

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31:29

In The Clubhouse: The Power of Audio Branding - Part 2

Audio Branding ·

2022/02/16

“Doing audio branding very often has similarities to coaching. It's always a change management process and it's also iterative, so it's almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that's the goal.’ And by the way, goals are the most important thing. If it's not clear where you want to go, what you need, and why you are doing this, if you just follow the next hype and say we need a sound logo just like our

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37:50

In The Clubhouse: The Power of Audio Branding - Part 1

Audio Branding ·

2022/02/09

“So it's really no surprise that, you know, it's back in the driver's seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you're eating, in a restaurant experience, a shopping experience, really across the entire 360, or integrated marketing, if you want to speak like a marketer, that whole kind of overarching

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05:07

The Sounds of Silence - A Tale of Noiseless Movie Props

Audio Branding ·

2022/02/02

Have you ever thought about how quiet the world of television and movies can be? If two characters are eating at a restaurant or working in an office, we don't have to worry about trying to hear them over the sound of clinking glasses or crinkling paper, or anyone else who might be making too much noise in the background. Cinematic sound tells us just as much of the story as the images, and unless they're part of the story, footsteps and rustling clothes aren't usually something we want to hear

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33:40

Dangerous Beeps: An Interview With Michael Schutz -...

Audio Branding ·

2022/01/26

“I think doctors use a term called modifiable risk factor, I've learned, because I talk to a lot of doctors now, and so there are some things we can modify and some things that we can't. And so these alarm sounds are very much a modifiable risk factor, and we need to work together to figure out the better set of sounds to use and how to implement them. But it's definitely something that we can do to improve, because I hope that when the time comes and I'm spending time in a hospital, or my parents

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34:23

Dangerous Beeps: An Interview With Michael Schutz -...

Audio Branding ·

2022/01/19

“Ultimately the sound is almost irrelevant to the musical experience, with the important caveat that what matters about the sound is the psychological process it triggers in the mind of the listener. So it obviously plays an important role there, but what really matters is how it's being perceived and how it's being heard. So if there's something like a gesture that can change the perception, then you have changed the music, because music is something that really exists only in the mind of the

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38:13

The Voice of Tomorrow: An Interview With Dr. Ahmed...

Audio Branding ·

2022/01/12

“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say 'can you record a one-minute video,' they would do it – I'm sure they would all do it – but it would be heavier. The lighting has to be good, you cannot have a bad hair day, and so on, whereas in voice you just need to make sure that your voice is okay.” -- Dr. Ahmed BouzidIn this episode, we continue my interview with Dr. Ahmed Bouzid, renowned speech

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36:41

The Voice of Tomorrow: An Interview With Dr. Ahmed...

Audio Branding ·

2022/01/05

“I would say that the core driver has always been trying to enable more folks to engage, more people to be able to express themselves. So when I go back and look at all the things in my life, that seems to be the theme." -- Dr. Ahmed BouzidThis episode's guest is the founder and CEO of Witlingo, a McLean, Virginia-based company that builds tools for publishing sonic experiences, from Alexa Skills, Google Actions, and Bixby Capsules to Microcasts and social audio products and solutions. Before

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35:33

Musical Logos: An interview with Rajeev Raja - Part 2

Audio Branding ·

2021/12/29

“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don't judge it. You don't question the intentions of an artist. You just love the piece of music.” -- Rajeev RajaThis week we continue my interview with musician, soundsmith, and BrandMusiq founder Rajeev Raja as we talk about no-contact business branding, sonic branding in the retail market, and the challenge of bringing the nuance

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38:40

Musical Logos: An interview with Rajeev Raja - Part 1

Audio Branding ·

2021/12/22

“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we are multidimensional, and brands also need to express themselves in different ways depending on the environment that they are in.” -- Rajeev RajaThis episode's guest is the former National Creative

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32:37

Being More Human: An Interview With Graham Brown -...

Audio Branding ·

2021/12/15

“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people." -- Graham BrownThis week my interview with Graham Brown continues as we discuss machine learning, podcasting, and finding your ideal listener.Artificial VoicesThe second part of our interview begins with a deeper

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34:11

Being More Human: An Interview With Graham Brown -...

Audio Branding ·

2021/12/08

“If you've grown up not wanting to make mistakes because that was beaten out of you in the system, or if you've grown up trying to be perfect in your appearance, all of that is tough. Now you have to go onto a podcast and you have to be human, which is not easy.” -- Graham BrownMy next guest is the founder of Pikkal & Company, an award-winning, AI-powered, data-driven business-to-business podcast agency in Singapore, and The Podcast Accelerator, a mastermind of thought leadership podcast hosts

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30:43

Listen and Breathe: An Interview With John Watkis -...

Audio Branding ·

2021/12/01

"Your breathing is the key to calming yourself down because you can lower your heart rate and calm yourself by the proper breathing techniques. And so we call this diaphragmatic breathing, and anyone in theater arts and anyone who sings will do this type of breathing. It's also used in yoga and mindfulness, where you take that deep breath, imagining that you have a balloon inside your stomach, and as you breathe in the balloon expands. You hold it for a few seconds and you exhale slowly, and that

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25:23

Listen and Breathe: An Interview With John Watkis -...

Audio Branding ·

2021/11/24

“And we see it, we automatically know and can even tell when someone is reading something that is written. We're like, 'ah, they're reading.' And it's usually not their fault: it's that they're reading something that was written to be read by the eye, not for sound.”John WatkisThis episode's guest knows a thing or two about public speaking and connecting with an audience: he's a high-stakes performance coach, a professional speaker, and the author of Speaking Notes: The Eight Essential Elements to

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32:53

Exposing Marketing Misconceptions: An Interview With...

Audio Branding ·

2021/11/17

*Please be advised - there is some strong language at the end of this episode.*“Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, then you can’t argue with that: it’s good. But what they’ve found is that even if someone is really positive on Facebook, it’s also psychologically harmful.”Austin FrankeThis episode’s

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30:07

Exposing Marketing Misconceptions: An interview with...

Audio Branding ·

2021/11/10

“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.”Austin FrankeThis week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a brand design and advertising consultant, he helps brands construct and establish memory structures in their customer’s brains over time. As a mission consultant, he leverages

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07:34

The Power of Podcasting

Audio Branding ·

2021/11/03

It's hard to believe it's been almost two years since the very first episode of Audio Branding. We've featured over forty exciting guests since the show started and talked about everything from audio branding (imagine that) and healing harmonies to machine learning and the sounds of the planets and stars. In this episode, we'll take a look at podcasting itself and some of the tools I use for my show that might be helpful to anyone thinking of starting their own podcast.Just so you know, some of the

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