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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

21:40

3 Signature Stories Your Business Needs to Tell to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/03/10

Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground. This truth is one that every business owner should keep in mind when creating content that will help turn strangers into clients. So, today on The Rebel Rising Podcast, I'm sharing the three types of stories you need to be telling. Visit this episode's

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35:10

How Do You Get Paid with Claire Pelletreau

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/03/03

Hey rebels, this week Claire Pelletreau joins me on The Rebel Rising Podcast. Claire is one of my own favorite podcasters, and a rebellious entrepreneur that I've looked up to and learned a lot from myself. Today we talk about the journey of her podcast and it's own transformation, as well as how she uses her show to grow her list and her income. More importantly, Claire shares why she's rebelling against shiny happy marketing and how she's trying to create less bullshit in the world. Visit

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19:17

Celebrating the First Anniversary of the 3 Word...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/02/25

Raise your wine glass because it's the first anniversary of the the 3 Word Rebellion book and we're celebrating all week! Despite a pretty successful launch, there are still a couple things I wish I had done differently, which is exactly what I'm going to talk about on this week's episode of the Rebel Rising Podcast. Along with lessons learned, I'm also sharing what's happening next for the book and promotion of the book. Visit this episode's blog post here:

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18:18

Stop Throwing Content Spaghetti Against The Wall &...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/02/18

If you could gain 100 new followers this coming week, could you make it happen? Unfortunately, I think a lot of people wouldn't know how to make this happen. This is because most business owners don't know how to intentionally capture the hearts and minds of people who don't know them at all. So, this week on the podcast I'm going to be talking about how you can create content with intention, content that will help you get more eyeballs, leads, and sales. You can find this episode's show

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17:52

3 Signs it Makes Good Business to Sense to Focus on...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/02/11

I get this question a lot about creating a persuasive brand message that gets your business known is: when does it make good sense to work on your message? And that's a really good question. So I want you to understand two things. Number one, why should you even care about having a message and two, when and when should you think about working on that message? There are three signs or inflection points when working on your message might be that right next step, and that's what we're going

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26:13

Leadership Marketing with Lacy Boggs

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/02/04

Lacy Boggs, content mastermind and owner of her own marketing agency, is joining me on the show. She's introducing Leadership Marketing, which I believe is the best way to get your message seen. Leadership Marketing breaks away from cookie cutter marketing practices, because when your marketing is the same as everyone else's, that's all your audience sees. This episode is for you if you're worn out from the same content marketing that is being displayed on repeat and you're looking for a

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19:44

7 Principles to Turn Your Business Into a Movement

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/01/28

If you've tuned into the last few episodes, you know that I've realized I haven't been playing big enough in my business, I haven't been doing the work to create a true movement. So, today on the show I'm covering the 7 principles to turn your business into a movement. These principles are simple in theory, but they are far from easy to implement. So tune into to get one step closer to creating the movement that you've been striving for. Visit this episode's blog post here:

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14:53

3 Questions to Ask To Grow Your Business Into a Movement

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/01/22

Today on the Rebel Rising Podcast I'm going to be asking you three key questions that will help grow your business into a movement. The answers to these questions provide the foundation for your business and for your movement. And the good news is, you most likely have the answers to at least half of these questions, right? So dig in with me as we go through each question to make the beginning of your movement actionable. Visit this episode's show notes page here:

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16:24

Is Your Business Ready for a Bigger Message (and to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/01/15

Welcome back to the Rebel Rising Podcast as we dive into the first episode of 2020. Today I'm sharing author, Charlie Gilkey's, life cycle of a business because I think it's important to know where you are in order to decide what your next step should be. Whether your business is just a seed in your mind, or you're booked out, the life cycle will help you craft the plan that will launch your business into a movement. For a full transcript with links, visit this episode's blog post here:

en

21:03

Celebrating 8 Rebellious Years with 8 Business Lessons

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/12/17

It's beginning to look a lot like Christmas, isn't it? This is the last episode of the Rebel Rising Podcast for 2019 and for today's episode, I wanted to do a little something different. It's not just the last episode of 2019, I'm also getting ready to celebrate 8 years of the Communication Rebel. In honor of that, I wanted to give you eight business lessons that I have learned throughout these eight rebellious years of business. Enjoy! For a full transcript with links, visit this episode's

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19:49

3 Big Ways Your Message Makes Your Marketing...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/12/10

Today on the podcast we're going to continue to talk about your marketing investment and how you can get the most ROI out of each marketing dollar you can spend. I'm sharing three stories of actual clients of mine to show you the difference that good messaging can have on your marketing success. Why do I believe that messaging is so important when it comes to marketing? Messaging is the engine that powers your business at drives, results sales, and helps you serve more people in the world

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16:52

Stop Setting Money on Fire: What You Absolutely Need...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/12/03

One of the things that breaks my heart more than anything is people setting their money on fire when it comes to marketing. Entrepreneurs spend money on these elaborate funnels, marketing teams, webinars, and more with absolutely zero ROI. Here's the truth though, It doesn’t matter how great the marketing strategy is or how talented your marketing team is or how high tech your funnel is if your message doesn’t work (or is non-existent). So join me today as I share what you NEED to do before

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18:17

[Best of the Pod] 8 Jobs Your Message Does for Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/11/26

Have you ever sat down and thought about what your message does for your business? I mean, really think about what the words on your website or the post you share on social media do for you and your business 24-hours a day, seven days a week. Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do

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20:14

The Pursuit of Evolution with Casey Jourdan

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/11/19

Hey, hey rebels. If you're feeling stuck in your business, then today's episode of the podcast is just for you. Casey Jourdan is joining me today and we're talking all about he pursuit of evolution and what this means for your business. Here's a big hint, you don't have create a course, a webinar, or even a mastermind. You only need to do what feels right for you. For a full transcript with links visit this episode's show notes page here:

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14:28

How to Stop Doubting Yourself Once and For All with a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/11/12

Do you ever find yourself doubting yourself? I know I have. There are many symptoms of self doubt like perfectionism, procrastination, and so much more. Self doubt can hold you back in your business and in life. Today on the podcast I'm going to share a simple exercise that I use when I feel self doubt creeping in. This exercise is going to revolutionize the way you think about yourself. It's going to help you stand in your power and start changing your industry. For a full transcript with

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17:25

How New Ideas Spread & Ultimately Become Accepted

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/11/05

Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it. It's important to understand how an idea spreads and ultimately gets accepted so that you have a good idea of where to start and how long spreading your message

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23:48

Imperfect Allyship with Erica Courdae

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/10/29

Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused. If you've been waiting for the rebel take on diversity and inclusion, this episode is it. For a full transcript with links visit this episode's show notes page

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18:08

The Unexpected Reason No One Understands What You Do

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/10/22

It can be easy to blame yourself when your messaging isn't working, especially if you feel like you have trouble accurately putting into words exactly what is that you do. On today's episode of the Rebel Rising Podcast I am sharing with you one really important thing to consider when perfecting your messaging: your audience's frame of reference. Visit this episode's show notes page for a full transcript with

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17:37

How Do You Promote Your 3 Word Rebellion & Build Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/10/15

Register for the Free 3 Word Rebellion Workshop here: www.drmichellemazur.com/webinar Hey, hey rebels the other day on the Rebel Rising Facebook community, one of the members had an excellent question, "How do I promote my 3 Word Rebellion?" I was searching for resources to give him when I realized I have never told you the whole framework of the 3 Word Rebellion, only bits and pieces. Once you create your 3 Word Rebellion, people will not automatically adopt it, you have to create a whole

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11:26

Who Should Your Message Focus On? Self-Centered vs....

Make Marketing Suck Less for Expertise-Driven Solo... ·

2019/10/08

Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea. I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience. But what it allowed me to see is that there are two schools of thought for finding your message. There is the self

en

416 results

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