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PODCAST

Speaking Your Brand: Public Speaking Tips and Strategies

It"s time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you"ve come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement,

business entrepreneurship

All Episodes

27:06

259: Connecting Your Business and Your Thought...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2022/01/11

How is your thought leadership message connected to your business? Should it be related? I look at it this way: Thought leadership is the personal WHY to the WHAT (vision) and HOW (mission) that you have for your business. Think of your thought leadership as a parallel track to your business; it’s WHY you do what you do. I talk about thought leadership because it’s the way to get more of what you want: better speaking engagements, including paid ones, plus the way to reach more people with your

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20:02

258: Trends in Public Speaking and Thought Leadership...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2022/01/04

Happy New Year! This is the 4th year in a row I’ve done a trends episode for the start of the year. What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. How do these trends impact our public speaking and thought leadership? As speakers and leaders, our talks and messages have more of an impact if our audiences can see the

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41:36

257: Writing a Book Gives Your Ideas Depth and...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/12/28

This is the final episode in the series we’ve been doing called “The Medium is the Message”. In this series, we’ve covered the mediums of podcasting, public speaking, video, TV, email, and social media - what makes each one unique and how to make the most of them. This episode is all about the medium of the book and my guest is author and book coach Tiffany Hawk. Writing a book allows you to develop your thought leadership in a deeper way and gives your ideas longevity. A book can also be an

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38:30

256: Making the Most of LinkedIn as a Thought Leader...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/12/21

This is one of the best conversations I’ve had about how to use social media effectively as a thought leader. My guest is Tyrona (Ty) Heath, who is Director, Market Engagement, at The B2B Institute at LinkedIn. You’re getting the inside scoop of the big picture of how to make the most of LinkedIn. We get past the superficial tactics and really dig into what makes social media and LinkedIn in particular unique, how to showcase your body of work as a thought leader, and what your audience wants from

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42:43

255: Year In Review: What Worked, What Didn’t, What’s...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/12/14

We’re taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, and the business in general. Diane Diaz and I talk about: 🎉 10 things we’re celebrating that went well this year ❌ 3 things we tried that did not go as well as we had wanted 💡 5 larger lessons we’re taking from what worked and what didn’t 🎯 3 strategic priorities for next year I encourage you to use this template to reflect on and write down your own wins,

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37:20

254: What Your List Wants from Your Emails with Kate...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/12/07

What does the *medium* of email want in order to be the most effective? What do *we* want when we look through our inboxes? The answers surprised me! We’ve heard for years that it's important to build our email list. Unlike social media platforms, you own your email list and can communicate with the people on it directly, without the filters of algorithms. However, just because someone is on your email list, that doesn’t mean they’re opening your emails, much less reading them and taking action.

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01:01:36

253: TV Can Make You Famous - But Don't Read the...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/11/30

If you’ve ever thought that you’d like to be on TV as a contributing expert - or if you think you’re not qualified (you are!) - you’ll get so much out of this episode. We’re continuing our series “The Medium is the Message” and in this episode we’re focusing on TV as a platform that can quickly propel your visibility and credibility. Since 2005, I’ve appeared (too many times to count) on Orlando-area news stations as a Democratic political analyst. Being on TV can turn you into a mini-celebrity, as

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36:26

252: Using Video for Thought Leadership, Brand...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/11/23

More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their algorithms. As entrepreneurs, speakers, and content creators, how can we effectively use different types of video formats for thought leadership, brand awareness, and sales? My guest is Stacy Mayer, a Certified Executive Coach and founder of Executive Ahead of Time, helping women get promoted into the executive suite on their own terms. I’ve noticed

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32:35

251: This is What Public Speaking Does for You with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/11/16

Did you know that public speaking is one of the fastest ways that you can establish your expertise, credibility, authority, and thought leadership? Why? Because of the intrinsic benefits being the speaker standing in the front of a room or on a stage conveys, before you’ve even said a word. This in and of itself is one of the best reasons to be a speaker. This is the second episode in a new series we’re doing called “The Medium is the Message.” Each medium/platform we use, whether public speaking,

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29:31

250: Lessons Learned from 250 Podcast Episodes with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/11/09

We’re celebrating 250 episodes of the Speaking Your Brand podcast! I wanted to take this opportunity to share with you lessons I’ve learned after hosting and creating 250 episodes, including what makes podcasting unique and different from video and writing and how it has impacted my business and thought leadership. This is the first episode in a new series we’re doing that I’m calling “The Medium is the Message.” This phrase is from media theorist Marshall McLuhan and books he wrote in the 1950s and

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20:48

249: Add Performance Elements to Your Speaking with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/11/02

We’ve been doing a series on in-person speaking, as more conferences and events return to in-person. Today, I’m talking about the relationship between speaking and performance. This episode was prompted by one of our Thought Leader Academy calls from a few weeks ago. I asked each woman to tell us what she liked to do when she was young and most of them loved performing, whether in school plays, singing, or dancing. There’s definitely a connection between speaking and performance. However, once we

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33:04

248: Boost Learning and Engagement in Your...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/10/26

Whether you’re presenting at a conference or running a program or course, you want to make sure that your audiences and clients are learning and, more importantly, applying what they learn. My guest is Manja Horner, who has a deep background as a learning experience designer. She now helps entrepreneurs create effective and impactful programs and courses. Manja and I talk about: Mistakes we make when designing our programs and courses Making our courses bingeable in a weekend The importance of

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30:55

247: Creating Your Body of Work by Noticing Who's...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/10/19

When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Marçal, the question wasn’t only “what” is missing, but “who” is missing and what the consequences have been for all of us. Katrine is a bestselling author on women and innovation and her second book just came out called “Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men.” Katrine and I talk about: Why women have been missing from

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31:14

246: Audience Engagement Strategies for In-Person...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/10/12

We’re continuing our series on in-person speaking with this episode to talk about audience engagement strategies you can use and how you can give your audience an experience. My guest is Ramona J. Smith, who holds the prestigious title of the 2018 World Champion of Public Speaking from Toastmasters, only the 2nd Black woman and 5th woman overall to win this award. Ramona and I talk about: How she created her award-winning speech The importance of using your body and the stage Handling nerves Fun

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01:00:18

245: How to Get Selected as a Speaker by Event...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/10/05

As the speaking season is ramping up (both virtual and in person) and conferences are planning for next year, how can you stand out and get selected as a speaker? Our guest is Sarah Soliman, who’s the founder of Soliman Productions, a full video content firm that produces videos and also manages and executes hybrid events and full virtual experiences from start to finish. Sarah is also active with MPI (Meeting Professionals International). Sarah and Diane take you behind the scenes to talk about:

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26:25

244: Behind the Scenes of My Recent Keynote with...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/09/28

I’m taking you behind the scenes to talk about the recent keynote I delivered, including how the event organizer found me, how I created and prepared for the speech, and how it went the day of. It was my first in-person speaking engagement since before the pandemic and it felt so good to be back at an event! It was in Orlando, where I live, so I was able to invite my mom and sister along with Diane Diaz and some of our clients who also live here. You can see event photos and a video clip on

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35:49

243: How We Create a Signature Talk in a VIP Day

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/09/21

What is it like to create your signature talk in a day? Can it really be done? What are the results? This episode is the audio from a LinkedIn Live we did recently with two women, Erin Austin and Casey Gromer, who’ve worked with us in VIP Days to create their signature talk. We take you behind the scenes to talk about: Why they wanted a signature talk What the VIP Day experience was like How they’ve been using their signature talk Why we like the VIP Day process to give our clients clarity and

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34:19

242: Evolving from Experts to Thought Leaders (TLA...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/09/14

How can you evolve from being an expert to a thought leader? What mindset shift needs to happen and what does thought leadership message and content look like? This episode is the audio from a LinkedIn Live we did recently with two of the women who've graduated from our Thought Leader Academy, Emily Rogers and Jackie Roby. We take you behind the scenes to talk about: What it means to them to be a thought leader The role that vulnerability plays in being a thought leader How they shifted their

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25:34

241: The Expert Trap: What Holds Women Back from...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/09/07

You’re an expert in what you do: you have work experience, skills, knowledge, credentials, degrees. You’re well regarded as an expert in your field. You enjoy presenting and training in your area of expertise. Being an expert is great for attracting clients who need your specialized services and for doing workshops and conference breakout sessions. And it’s holding you back. It’s holding you back from thought leadership: making a bigger and bolder impact, integrating meaning and mission into your

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25:20

240: My Realization of What's in MY Way to Thought...

Speaking Your Brand: Public Speaking Tips and Strategies ·

2021/08/31

Is there something holding you back from your thought leadership? If so, it just might be the way through. In the episode from 2 weeks ago with Betsy Jordyn, we talked about Betsy’s realization, which she shared in her Thought Leader Academy graduation speech, that “What I thought was *in my way* to my thought leadership was *the way* to my thought leadership.” The idea is that what holds us back, where we get stuck, what we’re putting off doing, what we’re afraid to talk about is precisely what we

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