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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

15:39

Pricing Blunders That Could Cost You Thousands

Keep What You Earn ·

2024/02/15

Articulating your offerings precisely can transform the trajectory of your business. It serves a dual purpose: it enlightens your existing customers about the extent of your services, including what falls outside your scope, and it acts as a magnet for potential new clients. When consumers are contemplating a purchase, their priority is to have a comprehensive understanding of what their investment entails, making transparency from the get-go absolutely essential. Conversely, being forthright

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40:58

Organic Social Media Growth Tips with Jess Glazer DeRose

Keep What You Earn ·

2024/02/14

Back today, we have the incredible Jess Glazer DeRose joining us to unlock the secrets of organic social media growth. We'll delve into the critical art of distinguishing yourself in a crowded digital landscape and why nurturing your unique voice is crucial for content that truly connects. Jess and I dissect the essence of creating impactful social media strategies and share success stories that exemplify the unwavering potential of persistence in entrepreneurship. Get ready for actionable

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25:19

Is Group Coaching Still a Viable Business? with Jess...

Keep What You Earn ·

2024/02/13

On today's episode of Keep What You Earn, we dive into the dynamics of group coaching as a viable business model with guest expert Jess Glazer de Rose. Shannon sets the stage by exploring the shift from one-on-one services to group coaching in today's digital economy. Join in as Jess shares her journey from personal trainer to multi-million dollar business owner and her insights on leveraging group coaching to create impactful and scalable coaching businesses. Learn about the benefits of group

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14:31

The Best Places to Look to Find Cost Savings

Keep What You Earn ·

2024/02/12

In this episode, Shannon dives into the critical topic of finding cost savings in your business. She provides a framework for identifying where to cut costs, emphasizing the importance of understanding the root causes behind the need to save money. With insightful examples and practical advice, Shannon highlights the significance of managing cash flow and operational costs, while also addressing the role of taxes in the cost-saving process. If you're seeking to improve profitability and make

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17:24

The Steps to Selling a Business

Keep What You Earn ·

2024/02/09

In this episode of Keep What You Earn, Shannon dives into the essential steps of selling a business. Offering valuable insights from her own experience, she breaks down the four main phases of selling a business. Shannon provides an in-depth understanding of the offer, due diligence, valuation and tax implications, and transition planning. Listeners will gain practical tips and advice for navigating the intricate process of selling a business, derived from real-life examples. So, if you're

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13:52

How to Break Free from the Corporate 9 to 5

Keep What You Earn ·

2024/02/08

Stepping away from a corporate career often comes with its fair share of stress. I've been there myself, wrestling with the decision to leave my own corporate position. Despite having a side gig and a reasonable cash flow, the fear was real. In this episode, I'll be sharing the mindset I wish I'd adopted during that crucial time. I believe that with the right attitude and viewpoint, this decision can be far less daunting than it initially appears. What you'll hear in this episode: [0:50] The

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24:20

Roth vs. Traditional - Which is Better? with Sean...

Keep What You Earn ·

2024/02/07

Welcome back to Keep What You Earn! In this episode, Shannon continues her conversation with financial planner Sean Mullaney, as they delve into the strategies of traditional versus Roth retirement accounts. Sean breaks down the key differences between the two, offering valuable insights and dispelling common misconceptions. He emphasizes the importance of considering individual circumstances and goals when selecting the right approach for retirement savings, and provides practical advice for

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28:48

Understanding Retirement Account Options with Sean...

Keep What You Earn ·

2024/02/06

Welcome back to Keep What You Earn! In this episode, Shannon continues her conversation with financial planner Sean Mullaney, as they delve into the strategies of traditional versus Roth retirement accounts. Sean breaks down the key differences between the two, offering valuable insights and dispelling common misconceptions. He emphasizes the importance of considering individual circumstances and goals when selecting the right approach for retirement savings, and provides practical advice for

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13:20

What Is CFO On Demand?

Keep What You Earn ·

2024/02/05

In this episode, Shannon introduces the new service, CFO on Demand. She addresses the common problem of financial help being inaccessible for many business owners and explains how CFO on Demand aims to provide affordable access to financial support and professional guidance. Shannon details the benefits of the membership, including private direct messaging with her, monthly group training, and optional one-on-one sessions. She emphasizes the judgment-free and jargon-free environment for

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15:36

Stop Shrinking Yourself in the Name of Saving

Keep What You Earn ·

2024/02/02

On today’s episode, Shannon delves into the mindset of tax savings and wealth building for entrepreneurs. Shannon discusses the importance of prioritizing growth over tax strategies and how focusing solely on tax savings could limit business expansion. She shares personal insights on her decision to move abroad, emphasizing that lifestyle and personal fulfillment should drive choices, with tax benefits as a secondary consideration. Shannon encourages listeners to proactively plan their finances and

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12:31

Determining the Appropriate Salary for an S Corp Owner

Keep What You Earn ·

2024/02/01

Navigating S Corp compliance can be tricky, especially when it comes to determining the right salary. The IRS mandates a reasonable salary, yet the specifics remain elusive. In this episode, I guide you through a seven-step process that we employ with our clients to establish a fair and compliant salary. Avoid the pitfalls of paying too little and find clarity in this ambiguous aspect of S Corp regulations. What you'll hear in this episode: 04:28 Defining salary based on business involvement and

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30:27

How to Use LinkedIn Strategically in Your Business...

Keep What You Earn ·

2024/01/31

Today we're delving into the secrets behind effective LinkedIn use—from engaging content creation to strategic commenting and multi-dimensional posts. Cassandra is here to unravel her tips for making meaningful connections and the importance of storytelling in your strategy. Expect to learn why LinkedIn might just be your business's best friend, how to tap into its potential for wider reach, and why personal anecdotes can be just as compelling as business insights. Plus, Cassandra has a special

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27:14

LinkedIn Profile Must-haves with Cassandra Thompson

Keep What You Earn ·

2024/01/30

On this episode of Keep What You Earn, we dive into the world of LinkedIn with expert Cassandra Thompson. Host Shannon and Cassandra explore the must-haves for a killer LinkedIn profile and how to strategically use the platform to benefit your business. From the importance of your profile picture and headline to leveraging the featured section and incorporating a company page, Shannon and Cassandra break down the core mistakes to avoid and the opportunities to seize. Join us as we unravel the

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33:59

How My Dad's Advice Shaped My Career and Business...

Keep What You Earn ·

2024/01/29

In today's soul-stirring episode, we take a personal turn as I recount the influential role my father played in guiding me toward a path in accounting—a decision that spiraled into a career marked by highs, lows, and tough lessons learned. I’ll share with you the profound impact of his words, especially when faced with ethical dilemmas and personal conflict at a big four firm, leading up to the life-altering advice to "do whatever the fuck" I wanted. This episode delves into the heart of making

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20:02

Taking Money Out of Your Business

Keep What You Earn ·

2024/01/26

In this episode, we dive into the topic of taking money out of your business. Shannon breaks down the complexities of taking money out of different types of businesses - from single-member LLCs to S Corporations, Partnerships, and C Corporations. Shannon explains the implications of taking money out of your business, the importance of managing cash flow, and how to pay yourself in ways that minimize tax implications. Tune in to gain valuable insights and actionable tips for managing the financial

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18:31

Best Ways to Negotiate Business Deals

Keep What You Earn ·

2024/01/25

Today, we're immersing ourselves in the realm of business negotiation. Begin with meticulous research and preparation, understanding your counterpart's position. Shift your focus from fixating on price to embracing the overall value a deal can offer. Think long-term and assess the enduring impact of your agreements. Navigate power dynamics astutely, recognizing who holds sway in the conversation. Importantly, be willing to walk away from a deal that doesn't mutually benefit both parties. This

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18:37

Leaving Your Business as a Legacy with Guillermo Salazar

Keep What You Earn ·

2024/01/24

On this episode, Shannon and guest Guillermo Salazar delve into the complexities of passing on a family business to the next generation. They explore the challenges of getting the next generation engaged in the business and discuss the importance of maintaining the value of the business through effective succession planning. Guillermo shares insights from his book, "A Road to Triumph in Family Business," and highlights the significance of communication, defining the purpose of the family business,

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21:37

Managing the Dynamics of a Family Business with...

Keep What You Earn ·

2024/01/23

In today’s episode, we’re getting into the intricacies of managing and navigating family businesses with special guest Guillermo Salazar. Guillermo, an experienced family business advisor, sheds light on the challenges and dynamics of family-owned enterprises, offering valuable insights and strategies. Listeners will gain a deeper understanding of the importance of setting clear rules, creating a shared vision, and establishing a balanced structure for the successful integration of family dynamics

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23:12

How to Empower Your Sales Team with Jason Weinstein

Keep What You Earn ·

2024/01/22

Join Shannon and her husband, Jason, from the car on a trip visiting family as they chat about business and Jason shares some wisdom from his years of running his sales teams. Jason recently exited his business of 17 years and considers sales to be his biggest strength and key to success. What you'll hear in this episode: 05:11 Consistent pitch leads to consistent results. 09:29 Starting with questions, using forms to gather pain points. 12:05 Sales should be consultative, not high-pressure

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13:31

3 Things You Need to Know Before Buying a Business

Keep What You Earn ·

2024/01/19

In this episode, Shannon breaks down the essential factors to consider before acquiring a business. She emphasizes the importance of evaluating the people, processes, and profit of a business, whether you're buying, starting, or even planning to sell a business. Through real-life examples and practical advice, Shannon provides valuable insights to help listeners make informed decisions and set their businesses up for success. Tune in to gain expert tips and advice on navigating the world of business

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