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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

20:20

Start the Week: Lachlan goes legal; The Block puts...

Unmade: media and marketing analysis ·

2022/08/14

Today’s topics:Foxtel anti-siphoning pushLachlan Murdoch calls in the lawyersAFL talks TV rightsFormer Enero research companies on the blockAs always, we’d love to hear what you think at letters@unmade.mediaFurther reading:SMH / The Age: ‘Stuck in time warp’: Foxtel boss unloads on outdated regulationAustralian Financial Review: Foxtel prepares a push for content from US studio giantUnmade: How real estate is carrying News Corp while Binge fadesSMH / The Age: Lachlan Murdoch sends legal threat to

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33:12

Start the Week: Fast food marketing under attack;...

Unmade: media and marketing analysis ·

2022/08/07

Welcome to Unmade’s Start the Week.Today’s topics:* Politicians target fast food marketing to kids* TV ad revenue shifts to streaming* Blockbuster AFL rights bid goes missing* Seven’s Commonwealth Games win* A big week in TV launches* TikTok’s Aussie income revealed* Meta goes missing in action. Again.* John Sintras’s new gig* Why bosses want everyone back in the officeToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at

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22:42

Start the Week: AFL TV rights bids land; new...

Unmade: media and marketing analysis ·

2022/07/31

Today’s topics:* AFL TV rights bids land* How long will radio’s recovery take?* Ooh Media gets closer to News Corp* Streaming subs slowdownToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* Sydney Morning Herald: Game on: Bids roll in for multi-billion dollar AFL deal* The Australian: Radio advertising market remains in recovery phase, says SCA boss Grant Blackley* Unmade: What we learned from Listnr

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34:32

Start the Week: Ten's ratings turnaround; Has AFL...

Unmade: media and marketing analysis ·

2022/07/24

Welcome to Unmade’s Start the Week.Today’s topics:* Ten’s ratings recovery* Will the fading ad market hurt the AFL rights deal?* Does adland have room for the introverts?* Signals from results seasonToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* The Australian: English Premier League soccer friendly fails to fix Network Ten’s ratings woes* Weekly Oztam chart / via Nine: * The Australian: The Lisa

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45:35

The Unmakers: Troy Townsend and Jack Byrne of Zitcha...

Unmade: media and marketing analysis ·

2022/07/20

In today’s episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha.Zitcha thinks of itself as a demand side platform for retailers, allowing them to use their owned assets to become publishers of brand messages.The duo have a strong media pedigree - Troy is a former boss of digital agency Tiger Pistol and Jack is managing director of independent media agency Hatched.In the week that Woolworths’ Cartology announced the $150m acquisition of Shopper Media, we discussed

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19:48

Start the Week: Return of the pirates; AFL rights...

Unmade: media and marketing analysis ·

2022/07/17

Today’s topics:* AFL rights go to the wire* As video streaming disaggregates, piracy returns* Streaming revenue overtakes TV advertising* Will Nine’s newspaper journos strike?* Aussie startup aims to be the next WordPress* Adland’s inclusivity problemToday’s episode features Unmade’s Tim Burrowes. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* The Australian: Live matches in focus as AFL TV rights deal comes down to the wire* Sydney Morning Herald: Netflix’s

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29:25

Start the Week: Are we running out of PRs?; Musk...

Unmade: media and marketing analysis ·

2022/07/10

Welcome to Unmade’s Start the Week.Today’s topics:* Will Kyrgios’s Wimbledon run boost the value of the Tennis Australia rights?* Elon Musk pulls the plug on Twitter* Does Australia have a PR shortage?* Antony Catalano’s next real estate publishing move* More ructions at the Judith Neilson Institute Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* The Australian: Australian Open TV rights to soar

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52:02

The Unmakers: Austin Mackell of Stone - using...

Unmade: media and marketing analysis ·

2022/07/07

In today’s episode of The Unmakers, Tim Burrowes talks to Austin Mackell, CEO of Write In Stone.A foreign correspondent for much of his career, Austin now leads a team building the Stone transparency platform.The platform allows journalists to capture every stage of their research so that readers can see how an article was put together.Write In Stone is seeking investment of around half a million dollars, valuing the company at $5m. As you’ll hear, the conversation takes an unexpected turn when

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36:56

Start the Week: TrinityP3 urges agencies to be...

Unmade: media and marketing analysis ·

2022/07/04

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics: * TrinityP3 pushes agencies to declare how they are dealing with harassment, bullying and assault;* Ten owner Paramount ANZ makes a big move for the AFL rights; * Meta and Google give their verdict on the News Media Bargaining Code;* Marketers still struggling with martech optionsFurther reading: * LinkedIn: Why TrinityP3 is requesting agencies declare on issues of harassment,

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29:01

Start the Week: Broadcast legislation review flagged;...

Unmade: media and marketing analysis ·

2022/06/26

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Until midnight on June 30, we’re offering 55% off an annual subscription to Unmade. That reduces the $650 price down to $292.50 per year. It’ll never be as low again, and you’ll be guaranteed the discount for as long as you stay a subscriber.Today’s topics: * Update on the Judith Neilson Institute;* Michelle Rowland suggests no need to move ABC inner-city offices but flags broadcast legislation

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36:35

The Unmakers: Mutiny's SaaS bet to reinvent marketing...

Unmade: media and marketing analysis ·

2022/06/22

Welcome to The Unmakers, Unmade’s latest podcast series where we talk to people who are trying to remake the media and marketing world. Each episode will feature people who are doing business differently. We're going to meet the startups, the troublemakers, and the dreamers who've looked at the communications industry and are trying to find a better way. If you're an unmaker with a story to tell about how you're changing the media and marketing world, we’d love to hear from you on

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27:40

Start the Week: M&C Saatchi sale saga continues;...

Unmade: media and marketing analysis ·

2022/06/19

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Four directors depart the Judith Neilson Institute;* M&C Saatchi sale in doubt; * Apple seeks ad execs in Cannes; * Successful seed funding round for Mutiny Today’s episode features Unmade’s Damian Francis and Pure PR’s Phoebe Netto. Tim Burrowes is on leave. As always, we’d love to hear what you think at letters@unmade.media.Further reading: * SMH / The Age: Directors quit at

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32:29

Start the Week: SMH's Rebel Wilson debacle; Are Media...

Unmade: media and marketing analysis ·

2022/06/13

Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.Until midnight on June 30, we’re offering 55% off an annual subscription to Unmade. That reduces the $650 price down to $292.50 per year. It’ll never be as low again, and you’ll be guaranteed the discount for as long as you stay a subscriber.Today’s topics:* How Socceroos World Cup qualifier will be an SBS advertising boost* How the SMH’s Rebel Wilson scoop turned to reputational disaster;* Are Media goes

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33:15

Start the Week: Blood on the trading floor; Eddie...

Unmade: media and marketing analysis ·

2022/06/05

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media and marketing stocks’ scary price slide;* Twitter’s Australian tax “loss”;* Vale Peter Harvie;* Sarah Henderson replaces Paul Fletcher in Coalition communications portfolio;* Eddie McGuire to host Melbourne Cup on Ten?;* Most memorable reality TV momentsToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at

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29:21

Start the Week: Sports fans' multi-platform streaming...

Unmade: media and marketing analysis ·

2022/05/30

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are sport fans missing the days of Foxtel’s subscription sports monopoly?;* What did the AANA conference agenda say about CMOs’ priorities?;* Seven prepares to debrand Prime;* Google and Facebook’s small tax bills;* Consultancies move away from auditing armsToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at

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40:04

Marketing in a Cost of Living Crisis

Unmade: media and marketing analysis ·

2022/05/26

On Tuesday, Unmade ran our first live event, in front of a packed industry audience at The Forresters pub in Surry Hills. The topic - which proved to be a lively one - was how the communications industry should handle the growing cost of living crisis.The panel featured Melissa Hopkins, VP and CMO, Optus, Katie Rigg-Smith, chief strategy officer WPP, Jana Bowden, Professor of Marketing and Consumer Behaviour, Macquarie University and Al Crawford, founder of Shapeshifter Consulting.Among the areas

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25:14

Start the Week: Poll night ratings winners; Labor's...

Unmade: media and marketing analysis ·

2022/05/22

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* The part advertising played in determining the election outcome* Did the media let down the public in how it covered the election campaign?* Vote night ratings winners* Labor’s media policy agenda* The last big US content deal goes into play* Are upfronts fading in relevance?Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you

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33:10

Start the Week: Nine calls for Facebook and Google to...

Unmade: media and marketing analysis ·

2022/05/15

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Designating the platforms and the missing media policies* Ooh Media’s Poly push* NITV splits its signal* SCA boss Grant Blackley says he’s not going anywhere* Netflix’s small tax billAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here.Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always,

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29:40

Start the Week: Facebook's Australian 'hit job';...

Unmade: media and marketing analysis ·

2022/05/09

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Election promises and media missteps* Was Facebook’s Australian unfriending a ‘hit job’?* Making sense of the Foxtel streaming numbers* New product boss for Nine* CHE Proximity fights for its biggest clientAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here.Today’s episode features Unmade’s Tim Burrowes and Damian

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32:46

'It doesn't have to be this way' - PHD's Chris...

Unmade: media and marketing analysis ·

2022/05/04

In today’s Unmade podcast, I talk to Chris Stephenson, the charismatic owner of one of the world’s most intriguing media planning brains.During our conversation inside PHD’s London headquarters, Stephenson discusses his recent transition from APAC strategy chief to global chief marketing officer and the agency’s place within a crowded market.He also discusses some of the principles explored in the media agency’s ninth book, Shift, exploring the changing marketing landscape.PHD believes the marketing

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283 results

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