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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:45:31

Elanco’s Jeff Simmons talks launch planning

The MM+M Podcast ·

2024/02/01

Elanco’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on Celine Dion’s health struggles and the Gen Zers’ embrace of the “sober curious” movement. Check us out

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00:24:13

Introducing predictive AI, a new approach to...

The MM+M Podcast ·

2024/01/31

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding,

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00:17:05

Conversational AI: Transforming engagement in pharma...

The MM+M Podcast ·

2024/01/30

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on brand.com. Check us out at:

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00:06:59

HCP identification and engagement across a...

The MM+M Podcast ·

2024/01/29

How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:40

Dissecting Walmart’s healthcare strategy with Dr. Wig

The MM+M Podcast ·

2024/01/25

Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness. Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sanders’ ongoing standoff with Big Pharma. Additionally, The Eternal Memory, a documentary about Alzheimer’s

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00:49:38

AI to headline Davos discussion, says Hackensack...

The MM+M Podcast ·

2024/01/17

Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment, along with more TikTok “looksmaxxing” trends and Isabella Strahan’s docuseries about battling

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00:40:00

JPM 2024: Pharma CEOs face a crossroads

The MM+M Podcast ·

2024/01/10

With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s historic move to give Florida the ability to import medications from Canada at much lower prices than in

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00:46:02

‘Dude, you're Dr. Disney?’ A physician creator...

The MM+M Podcast ·

2024/01/05

Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment, along with TikTok’s hormone balancing trend. Check us out at:

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00:38:24

MM+M’s top 5 conversations of 2023

The MM+M Podcast ·

2023/12/27

On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:41:44

Kathy Delaney calls for creative ‘sea change’ to...

The MM+M Podcast ·

2023/12/20

Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-loss Rx. Plus, editors offer their reflections and 2024 outlook. Check us out at: mmm-online.comFollow

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00:52:42

Sportscaster Cameron Black and the basketball app for...

The MM+M Podcast ·

2023/12/14

Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, along with dermatologists debunking a natural alternative to Botox and Netflix’s hit docuseries Bad

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00:18:05

How can marketing help sales get to the next level?,...

The MM+M Podcast ·

2023/12/14

In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall

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00:10:17

HLTH 2023 Takeouts: Kalderos’ Micah Litow

The MM+M Podcast ·

2023/12/08

Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:14:02

HLTH 2023 Takeouts: Crisis Text Line’s Dr. Shairi Turner

The MM+M Podcast ·

2023/12/06

Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:20:17

How data analytics and digital strategies accelerate...

The MM+M Podcast ·

2023/12/06

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building

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00:30:19

A guide to MM+M’s Best Places to Work program

The MM+M Podcast ·

2023/12/05

Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out. Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative. An ‘ultra-rare’ art auction tops our Trends segment, along with TikTok patient influencers for diabetes

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00:20:18

Targeting in 2024: What brands need to know, a...

The MM+M Podcast ·

2023/12/04

With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:• How pharma marketers

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00:30:42

HLTH 2023 Takeouts: The Latino Cancer Institute’s...

The MM+M Podcast ·

2023/12/01

Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:35:11

Redefining the voice of brands through the art of...

The MM+M Podcast ·

2023/11/29

Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell brand stories that resonate with customers both visually and emotionally.Check us out at:

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00:30:46

Kiora’s Brian Strem shares early thoughts about...

The MM+M Podcast ·

2023/11/29

Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our Trends segment, along with concerns over lead-tainted applesauce and one woman’s dying pledge to buy up

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679 results

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