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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:18:05

How can marketing help sales get to the next level?,...

The MM+M Podcast ·

2023/12/14

In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall

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00:10:17

HLTH 2023 Takeouts: Kalderos’ Micah Litow

The MM+M Podcast ·

2023/12/08

Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:14:02

HLTH 2023 Takeouts: Crisis Text Line’s Dr. Shairi Turner

The MM+M Podcast ·

2023/12/06

Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:20:17

How data analytics and digital strategies accelerate...

The MM+M Podcast ·

2023/12/06

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building

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00:30:19

A guide to MM+M’s Best Places to Work program

The MM+M Podcast ·

2023/12/05

Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out. Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative. An ‘ultra-rare’ art auction tops our Trends segment, along with TikTok patient influencers for diabetes

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00:20:18

Targeting in 2024: What brands need to know, a...

The MM+M Podcast ·

2023/12/04

With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:• How pharma marketers

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00:30:42

HLTH 2023 Takeouts: The Latino Cancer Institute’s...

The MM+M Podcast ·

2023/12/01

Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:35:11

Redefining the voice of brands through the art of...

The MM+M Podcast ·

2023/11/29

Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell brand stories that resonate with customers both visually and emotionally.Check us out at:

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00:30:46

Kiora’s Brian Strem shares early thoughts about...

The MM+M Podcast ·

2023/11/29

Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our Trends segment, along with concerns over lead-tainted applesauce and one woman’s dying pledge to buy up

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00:21:51

Bridging the gap to success in TV advertising:...

The MM+M Podcast ·

2023/11/28

The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path

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00:22:18

Optimizing TV engagement with precise patient...

The MM+M Podcast ·

2023/11/28

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:12:57

HLTH 2023 Takeouts: EMD Digital’s Michael Vande Vrede

The MM+M Podcast ·

2023/11/22

KGaA company. Vande Vrede discussed Syntropy’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress. Follow us: @mmmnewsTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:32:42

Dr. Gregory Scott Brown’s brand Rx for reducing...

The MM+M Podcast ·

2023/11/21

Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former First Lady Rosalynn Carter’s mental health advocacy. Music by Sixième Son. @mmmnewsTo read more of the

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00:13:45

HLTH 2023 Takeouts: Gabbi's Kaitlin Christine

The MM+M Podcast ·

2023/11/18

Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:53:13

Trinity’s Leslie Orne on the future of the pharma...

The MM+M Podcast ·

2023/11/17

Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $216 million ruling in the Take Care of Maya case.Follow us: @mmmnewsTo read more of the most timely,

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00:13:27

HLTH 2023 Takeouts: National Institute on Aging’s...

The MM+M Podcast ·

2023/11/16

Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:32:58

How to execute targeted content campaigns guided by...

The MM+M Podcast ·

2023/11/15

Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right

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00:09:48

HLTH 2023 Takeouts: Verily’s Alix Hart

The MM+M Podcast ·

2023/11/14

Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:10:26

HLTH 2023 Takeouts: Hims & Hers' Pat Carroll

The MM+M Podcast ·

2023/11/13

Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:26

HLTH 2023 Takeouts: WeightWatchers' Kevin O'Brien

The MM+M Podcast ·

2023/11/08

Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country. Follow us: @MMMnewswww.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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668 results

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