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PODCAST

Higher Ed Live

RISC_OBFUSCATED

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry"s most important issues.

education higher education

All Episodes

00:37:43

Marketing Live - Access Denied: Keeping Yourself Off...

Higher Ed Live ·

2016/12/08

2016 HigherEdWeb Conference Best Presentation Award! Google's recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will examine blackbox scanning tools to discover what types of information your WordPress site might be leaking to attackers. Then

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01:12:29

Student Affairs Live - Post-Election: Safety,...

Higher Ed Live ·

2016/12/08

The aftermath of the 2016 Presidential Election has been felt on our college campuses. Nearly a month after Election Day, campuses remain locations where dialogue, engagement, political action, and student activism are all in a pivotal moment. This election has brought about concerns about safety balanced against a need to engage in conversation across difference. In what ways are campuses providing space for reflection, self-care, and dialogue simultaneously? How does online/social media platforms

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01:01:17

Admissions Live - Admission Careers: Breaking In,...

Higher Ed Live ·

2016/12/05

So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving up. In this episode of Admissions Live, we speak with co-founders and members of #EMchat. Learn about this active online community of higher ed professionals. Hear the best

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00:45:35

Marketing Live - Designing the Search Engine Experience

Higher Ed Live ·

2016/12/02

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00:48:22

Higher Ed Live: Special Edition - Texting and the Law

Higher Ed Live ·

2016/11/28

Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer

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00:49:50

Advancement Live - Social Video: Successes, Fails,...

Higher Ed Live ·

2016/11/23

We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along the

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00:49:23

Marketing Live - Mythbusting Websites: What Prospects...

Higher Ed Live ·

2016/11/22

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their

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01:01:48

Student Affairs Live - Engaging the Digital Generation

Higher Ed Live ·

2016/11/16

On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collecting and

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00:32:55

Marketing Live - Events in Stereo: How to Help your...

Higher Ed Live ·

2016/11/10

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and

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00:57:27

Admissions Live - Next Level Admission Decisions

Higher Ed Live ·

2016/11/07

It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges - up 10 percent from 2008. It can be argued that this trend has disrupted the college admissions world in good ways – increasing college access – and not-so-good-ways – intense pressure

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00:56:55

Higher Ed Live: Special Edition - Purpose Driven...

Higher Ed Live ·

2016/11/04

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and communicate

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01:02:12

Student Affairs Live - When Politics and Student...

Higher Ed Live ·

2016/11/03

Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues. As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education. Much of the discussion on the national stage (from privacy and security, to sexual assault/consent, to policies around college costs) has direct implications for our work with students on college and university campuses. Join Student Affairs Live

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01:00:25

Student Affairs Live - Emotional Intelligence in...

Higher Ed Live ·

2016/10/27

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address? On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in

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00:47:04

Advancement Live - Demonstrating Donor Impact

Higher Ed Live ·

2016/10/25

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their

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00:36:44

Admissions Live - Interpreting Enrollment Metrics

Higher Ed Live ·

2016/10/17

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing

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00:38:02

Marketing Live - Fantastic Memes and How to Use Them

Higher Ed Live ·

2016/10/13

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach. Learn how to use memes accurately and

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00:52:52

Student Affairs Live - Student Affairs Partnership...

Higher Ed Live ·

2016/10/06

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometowns, all

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00:59:48

Admissions Live - International Admission Trends

Higher Ed Live ·

2016/10/04

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country. Whether you are a seasoned international recruiter or just interested in

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00:52:26

Marketing Live - Marketing a New President

Higher Ed Live ·

2016/09/30

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This

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00:46:32

Advancement Live - Enhancing the Online Giving...

Higher Ed Live ·

2016/09/27

Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates. In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online

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