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PODCAST

Green Tagged: Theme Park in 30

Philip Hernandez

An insider’s take on the theme park and themed entertainment industry trends, Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos and aquariums to haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Subscribe to PRO content on Patreon: https://www.patreon.com/GreenTagged

news news commentary

All Episodes

32:00

How To Engage Superfans

Green Tagged: Theme Park in 30 ·

2021/09/20

After some quick hits, we’re discussing the Golden Ticket awards and how attractions are engaging their super fans. Stories covered: LA County Guideline updates; Amusement Today’s Golden Tickets; Universal Beijing’s Opening; Takeaways from Knott’s Scary Farm, Universal Orlando Horror Nights, SeaWorld, and more.

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32:07

Biden Asks Entertainment Venues to Require Vaccines

Green Tagged: Theme Park in 30 ·

2021/09/12

The administration is asking entertainment venues to require vaccines for guests; what should attractions do? Also – a discussion on SeaWorld’s inaugural Halloween event HowloScream, Universal Orlando’s Sellout nights, and Disneyland’s Very Merriest Nites.

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33:55

Should You Widen Your Offerings for the Whole Family?

Green Tagged: Theme Park in 30 ·

2021/09/06

We’re one year old! This stories in today’s show deal with attractions choosing between wide audience appeal versus targeting audience segments. Stories: Walt Disney World Annual Pass sales to resume Sept. 8 with four new pass types; Merlin Entertainments & LEGO break ground on LEGOLAND Shenzhen Resort; Storyland Studios to design experiences around Ubisoft franchises; Europa-Park to launch its own on-demand streaming service on VEEJOY; InPark Magazine’s interview with Cedar Point’s new GM.

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31:48

Retail as an Experience versus App Extensions

Green Tagged: Theme Park in 30 ·

2021/08/31

After some quick hits, our deep dive this week is retail experiences versus app extensions; while many brands are crafting experiences with licenses, Disney is doubling down on app experiences. Stories: Walt Disney World requiring COVID vaccine for unionized cast members; Delta’s Extra $200 Monthly Healthcare Surcharge To Unvaccinated Airline Workers May Have Serious Unintended Consequences; Vinyl dividers will separate guests and scareactors at Universal Studios; Universal Beijing Begins Trial

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34:03

Superfans: Friends or Foe?

Green Tagged: Theme Park in 30 ·

2021/08/23

This week’s big news is the unveiling of Disney Genie. The service puts Disney one large step closer to the ‘park sharing’ model of peak efficiency. While the service democratizes concierge planning for every ticketholder, the lightning lane marks another set of ‘velvet ropes’ to get more spend per guest. Disney’s walls climb ever higher by adding technology and cash to the chasm. Will the service discourage passholders? How will other attraction compete? Does this kill vacation spontaneity? There’s

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29:32

Betting on the Future of Attractions

Green Tagged: Theme Park in 30 ·

2021/08/16

Last week we mentioned that Universal matching 2019 attendance levels with Cedar Fair at 85%. Disney’s Q3 Earnings report is better. Stories Covered: Disney’s Earnings Report; Cedar Fair Announces 2022 Investment; 12 Hasbro-themed entertainment Centers Openings; San Francisco’s Mandates; Disney Very Merriest After Hours offerings revealed; K11 Art Mall in Hong Kong welcomes new Meme Museum; Six Flags Over Texas celebrates 60th anniversary with new ride.

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33:24

How To Prepare For a Difficult Fall Season & The...

Green Tagged: Theme Park in 30 ·

2021/08/09

As China begins to shut down again, attractions in the US are fighting to stay open and working. NYC’s new mandate program for recreation is one path, while Florida’s is another. And yet, numbers released this week show Universal already matching 2019 attendance with Cedar Fair at 85%. Plus, AA shows business travel returning. The bad news: guests are grumpy, violent interactions are on the rise, and differing restrictions continue to confuse.The opportunity: keeping reservation systems and upcharge

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32:20

Combating Delta at Your Attraction

Green Tagged: Theme Park in 30 ·

2021/08/01

Delta is all that’s on anyone’s mind this week, so we’re doing something a little different. We dedicate the show to what you can do no to prepare. What contingency plans can I make?How much should I reduce capacity? How will that impact staffing? Will demand go soft? All those questions answered and more.

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31:58

Embedding IP Activations into the Natural World

Green Tagged: Theme Park in 30 ·

2021/07/26

This week we’re giving updates on industry staffing and then discussing new openings that focus on blending IP with the natural world to refurbish existing attractions. Stories: Disney Cruise Line to resume Bahamian voyages from Florida in August; multiple layers of safety measures added; IAAPA Supports the Robust Resumption of Visa Processing; Ohio's Coney Island offers new incentive for seasonal staff; Disney staff relocation to Florida indicates shift in priorities; Scream n' Stream; Ocean Park

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33:25

New Mandates & New Openings

Green Tagged: Theme Park in 30 ·

2021/07/19

While France and LA are adding new mandates, new attractions are opening in time for the Fall Season. This week: LA County’s mask mandate; France’s tourism pass; Disney’s new campus; Halloween Nights at Eastern State; よみうりランド Pokemon Hunt; Universal Osaka’s Demon Slayer partnership.

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33:08

Lego Just Mic Dropped & The Blueprint for...

Green Tagged: Theme Park in 30 ·

2021/07/12

Stories covered: The Travel industry has a blueprint for reopening international travel; A congressional update from IAAPA; IAAPA Awards are open; The Theas are now free to stream; Universal Hollywood and Disneyland announce Halloween events; Lego’s NY Store has upped the retailtainment game; and Hans Christian Andersen museum opens in Denmark.

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32:05

The Survey Shows – Bleisure is Coming

Green Tagged: Theme Park in 30 ·

2021/07/05

Despite the rising Delta Wave, surveys show that Americans are ready to go out. We’ll discuss recent travel surveys and look at new business opportunities for attractions. This week: Surveys from Morning Consult and AnyRoad show a return to events; Marriott on bleasure trends; parades return to Orlando; NCAA ruling; Knott’s Releases Official Podcast; Great Wolf Resorts Moves into Animation with ‘The Great Wolf Pack’

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32:59

Summer Strains and Cruise Blues

Green Tagged: Theme Park in 30 ·

2021/06/28

This week: American cancels hundreds of flights; Knoebels and Seaworld Orlando add incentive programs for new hires; Disney resumes college program in time for 50th anniversary; Royal Caribbean discourages unvaccinated guests from sailing.

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31:59

Catching Up and Looking Ahead to Fall

Green Tagged: Theme Park in 30 ·

2021/06/20

This week we’re following up on trends impacting the day to day and the near future. Stories covered: California is reopen; prices for travel services are surging; Universal opened sales for HHN30; the Boo Bash is selling out; Midsummer Scream’s Awaken the Spirits; Dorney reduces summer days due to staffing shortage; and Universal hints at the future of Epic Universe.

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32:13

From Hologram Dining to Life Size Monopoly: A Roundup...

Green Tagged: Theme Park in 30 ·

2021/06/13

Quick Hits, a roundup of some of the new experiences catching our attention, and a discussion on app extensions.Stories: Spain reopens borders to vaccinated tourists; Walt Disney World makes masks optional for guests effective June 15; Fantawild opens new Glorious Orient park in Ganzhou; Cedar Point opens Snake River Expedition; Hasbro unveils new Monopoly experience set to open in London; Musion delivers world's first hologram dining experience; Maya Hawke’s ‘Stranger Things’ Character Robin is

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31:32

Vaccine Mandate Updates, New Retailtainment Openings,...

Green Tagged: Theme Park in 30 ·

2021/06/06

This week is full of updates from around the world. The EEOC gave guidance for mandating vaccines, while Universal Orlando became the first theme park to make masks voluntary for all guests. Seaworld Orlando enters into Universal’s territory with a new Halloween event; is allowing 100% ownership by foreign investment; Butterbeer is coming to New York; The Studio Tour in Tokyo is under construction; Japan’s TeamLab expands into food experiences; and Disney is cashing in on Pride month.

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31:58

The IP Wars - $80 billion in media takeovers

Green Tagged: Theme Park in 30 ·

2021/05/30

Disney is reopening to out of state guests in California and Universal Orlando Resort is raising wages to compete on staffing. Companies are betting on the future of in-person experiences, but meanwhile media companies are trying to consolidate to combat Disney +. But what’s the big deal? IP is critical because it has extendibility. This week we summarize the state of media consolidation and discuss how attractions are using IP to extend experiences.

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33:06

Circling back to International Travel, Staffing...

Green Tagged: Theme Park in 30 ·

2021/05/23

This week, we’re circling back to cover updates on some big topics from previous shows. The EU is reopening to international travel, staffing struggles have escalated, and Disney doubles down on demand bets by raising prices.Stories covered: The EU Reopens; Cedar Point to pay $20/hour; Disney Cruise Line Releases Pricing for the Inaugural Season of the Wish; Hong Kong Disneyland has posted its worst net loss on record at HK$2.66 billion.

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32:05

Going Maskless & Hospitality Infrastructure Strains

Green Tagged: Theme Park in 30 ·

2021/05/16

This week’s major news is – of course – the CDC announcement that fully vaccinated Americans can stop wearing masks and maintaining social distance in most settings — both indoors and outdoors. While this is great news for attractions, it’s going to take some adjusting with your team. We discuss the Disney/Universal response and how you should open the dialogue at your attraction. Plus – as demand surges at attractions, the support infrastructure of tourism is straining.

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32:29

It’s Halfway to Halloween – how is your attraction...

Green Tagged: Theme Park in 30 ·

2021/05/09

Seasonal events have always been used to encourage FOMO and drive attendance – and they work. Despite the staffing concerns we discussed last week, attractions are pushing Fall 2021 for all they’re worth. Attractions, restaurants, and streaming services are jumping on the Halfway to Halloween bandwagon – and you should too! This is the perfect time to begin pre-sales and get audiences a preview of the Fall. Clearly they’re ready for it.Stories: Disney After Hours BOO BASH to Replace Halloween Party

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