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PODCAST

The Corporate Escapee

Stuck in corporate? You"re not alone. Corporate is broken. Loyalty is dead. Layoffs are coming. And you know it. But here"s the truth most won"t tell you: Building your own thing is easier than finding your next corporate job. I"m Brett Trainor—corporate escapee after 25+ years—and I"ve helped 500+ professionals escape and build $10K-$50K/month solopreneur businesses using their corporate experience. No unicorn startups. No venture capital. Just you, your laptop, and the expertise you already

business entrepreneurship

All Episodes

57:33

100. Why Experience and Differentiation Are Key to...

The Corporate Escapee ·

2021/04/27

Selling to a founder’s network is very different from selling to those outside the network. As startups reach that threshold, they find that what worked before is no longer getting them the leads to scale and grow. So for my 100th episode, I got back my first guest, Tim Caito. Tim and I revisit what he talked about before, the value and power of differentiation. Now, I believe this has become increasingly valuable as buyer expectations have become much higher. In this digital-first world

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20:55

99. Startup to Scaleup: A 4 Part Plan to Grow Your...

The Corporate Escapee ·

2021/04/20

Reaching $10M in revenue is a very important milestone. And why wouldn’t it be when less than 1% get there. Any startup already making half a million to a million dollars in revenue is most likely thinking about scaling. But if you’ll be using the same tactics and sales strategy then you might not give yourself the best chance. In this guest-free episode, I’ll be sharing my 4-part framework which I’ve used to help companies grow to $10M in revenue. After speaking with quite a number of

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32:19

98. How This Founder Bootstrapped His Startup to a...

The Corporate Escapee ·

2021/04/13

The story of Pepperi is a story of success. Being in business for almost 12 years, this B2B sales platform has reached heights that most B2B founders dream of. What did it take to get there? That was a question I wanted to dive into. So I got Pepperi’s CEO and Cofounder, Ofer Yourvexel, to tell us himself. From offering one unified business logic to the ‘Wow’ factor that got the attention of customers, Ofer reveals that they don’t even do outbound calls. How did he build the momentum that

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58:28

97. How to Leverage Digital Transformation to Thrive...

The Corporate Escapee ·

2021/04/06

The saying hindsight is 20/20 holds true most of the time. Learning from the mistakes made by businesses that have either gone up or gone under is a worthy exercise. In this nearly hour-long episode, digital transformation expert, Lynda Roth, takes us back with stories from companies that rode the wave of technology change and those that didn’t and sunk in the process. We hear about companies such as Sears and Amazon, Blockbuster and Netflix, and even a little sewing pattern maker who

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45:13

96. How to Optimize Your Revenue Engine: Strategies &...

The Corporate Escapee ·

2021/03/30

Marketing is no longer what it used to be. Forget coaxing customers to attend a demo. Using education to raise buyer awareness is now key. Chris Walker from Refine Labs joins me today as we go over their own way of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) and this gives him an advantage of looking at the entire ecosystem of revenue and not broken down into silos. So if you’re looking into transitioning your revenue acquisition

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47:04

95. Eva Nahari’s Journey from Cloudera to Venture...

The Corporate Escapee ·

2021/03/23

It’s an exciting time for the B2B startup world. With so many opportunities present and probably triggered by the current climate, we’re seeing trends rising for innovative companies to get the spotlight. What are those and what should you do to get one step ahead of the competition? Today, I got Eva Nahari from DNX Ventures. As a Principal at DNX, we go over what’s she’s working on, her thoughts on the difference between AI and ML, the areas of her focus, and how automation &

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32:53

94. How This Venture Capital Firm Has Pivoted and...

The Corporate Escapee ·

2021/03/16

The COVID-19 pandemic certainly did a heavy number on the B2B startup space. We’ve seen businesses reach accelerated growth. And we’ve also seen businesses shut down. What does this mean for the venture capitalist world? And what can we expect as we push forward into 2021? Cofounders Capital’s Tim McLoughlin comes back one-year post-pandemic. We catch up as he shares how they have shifted in the current climate, the opportunities coming out that startups should grab, and what else he sees

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40:36

93. Fast Track Revenue Growth by Prioritizing on Your...

The Corporate Escapee ·

2021/03/09

The success of a company is dependent on its customers staying with them. But when you’re too focused on chasing new leads, customer success often takes a back seat. Well, there’s no longer room for doing that. In this specialized episode on customer success, Kathleen Marcell joins me as we go over what startups can do to start building that into their process. Kathleen consults with companies helping them grow faster through increasing revenue from current customers. So this episode

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44:40

92. From Startup to Scale Up: How Patrick Comer Was...

The Corporate Escapee ·

2021/03/02

Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Lucid Website (https://luc.id/) Check out Patrick Comer’s Podcast (https://luc.id/lookingglass/) In today’s data-focused, consumer-driven market, having insights into the customer mind is priceless. Getting access to that data though is another thing. But this is where innovation steps in. A pioneer of the restech or research technology

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42:57

91. Why Your Personal Brand Matters for Founders with...

The Corporate Escapee ·

2021/02/23

With today’s CEOs being like celebrities and coming out as the face of their brand, personal branding is now even more important for startups. Thus, founders need to understand that it is in the best interest of their company for them to get out there and get loud. Personal brand strategist, Claire Bahn, joins me in today’s episode on branding. Find out what you need to do to get started, the common pitfalls people make, and lots of tips for building your personal brand. The right time to

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35:29

90. Founder Led Selling- A Process for Founders to...

The Corporate Escapee ·

2021/02/16

Landing a new customer outside of a founder’s network is one of the biggest hurdles faced by B2B companies looking to scale. So in our first Tactical Tuesday episode, we take a look at this problem from a management consultant’s perspective. Faheem Mossa and I go through his process for getting high-paying clients. Faheem shares a ton of insights on what selling is all about, dealing with multiple buyers in a company, and much more. Don’t miss out on this strategic episode by tuning in

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45:31

89. This Startup Just May Be the Blueprint on How to...

The Corporate Escapee ·

2021/02/09

The future of B2B startups is going to be fascinating. I’ve seen how companies have risen and transformed the traditional strategies already set in place in the industry. One such example is Penji. This on-demand graphic design service as a service company catering to businesses has shown what is possible when you instigate change. In today’s episode, I get to pick the brain of Penji’s Co-founder, Johnathan Grzybowski. We talk about the need to trust the process, growing without using sales

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51:25

88. Rev Up Your Revenue: Why Process is Key to...

The Corporate Escapee ·

2021/02/02

As a business grows, the ability to do things more efficiently is key to scaling up successfully. But oftentimes, the plan to automate processes gets little priority. When is the right time to adopt technology to get rid of those manual processes? And how do you go about updating your internal infrastructure? These are just some of the questions we cover today as process consultant Andrew Millet joins me today to help founders who may have found themselves stuck and in need of ways to

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45:45

87. Why a Fractional CMO Could be the Key to...

The Corporate Escapee ·

2021/01/26

Startups looking to scale face challenges on every side of the business. How do you grow beyond your network? Where do you find the people you need to help you reach that goal? If you do things without a plan, you won’t get the maximum results you could have gotten. But insights from someone with years of experience might help you get there faster. In today’s episode with a fractional CMO, Mark Coronna gives his own views on buyer enablement, building diversified revenue streams, and much

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66:11

86. Quit Selling & Start Helping Your Prospect’s Buy:...

The Corporate Escapee ·

2021/01/19

Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling. If you’re a startup looking to grow your business, what are you to do then? Well, I’ve got the answer for you in our supersized episode today with my special guest. As Founding Partner of the Samurai Business Group, Bob Lambert has spent two decades helping small and mid-size businesses improve their growth

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7:59

85. New Year, New Opportunities: A Quick Look Back &...

The Corporate Escapee ·

2021/01/12

2020 was definitely a year we won’t forget. But with 52 episodes in 52 weeks and the continued support from my podcast listeners, the re-branded B2B Founder podcast has grown, and it’s all thanks to you. In today’s mini episode, I want to go over the year that was. Let’s take a look back at what we covered and what my listeners can expect this new year. Join me as we turn over to the start of another new year full of new and better opportunities. Tune in now! Resource Links: Brett

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56:15

84. Ethics: The Link Between Culture and Growth with...

The Corporate Escapee ·

2021/01/05

Success and scalability stem from the ethical application of business practices. But, in a fast-paced, revenue-driven world, it’s almost just become an afterthought. In almost every company, there is a written or unwritten code for how people should behave in the workplace. But without carefully examining and applying a work culture that reflects ethical standards, company culture may just as well be another set of words plastered on the wall. World-renowned TEDx speaker, Yonason Goldson,

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50:24

83. How PR can Accelerate Growth in Your Startup:...

The Corporate Escapee ·

2020/12/29

As your business is starting to take off, how do you create brand awareness and reel more customers in? The answer lies in media publication and podcast exposure. But the challenge is pitching yourself to journalists and podcast hosts. Let the world know about you and your business as Brittney Lynn, Founder and CEO of Britney Lynn PR, joins us today to talk about public relations for founders and business owners. Learn how you can pitch yourself more effectively to reach your target

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45:19

82. Unlock Your Startup's Momentum through Branding...

The Corporate Escapee ·

2020/12/22

B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business. Today’s episode is all about branding. Tacklebox’s David Kelbaugh covers the different misconceptions involving branding. What is his definition of it, and why your end goal should be to turn customers into your advocates. We also talk about the tactics that no longer work such as lower

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48:50

81. The Power of Unleashing Your Primal Brain with...

The Corporate Escapee ·

2020/12/15

Most of our work as business owners involves a lot of thinking. But how much do we really know about our brain power and mental capabilities? There’s so much of our brain that we don’t understand yet, but the propensity to do the things that we do goes all the way back to our primal instincts. However, what does understanding our brain have to do with marketing and business? Let’s unravel the mystery as Tim Ash, world-renowned keynote speaker and author of Unleash Your Primal Brain, joins

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320 results

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