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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:35:19

AJ Wilcox on Mastering LinkedIn

Social PR Secrets by Lisa Buyer ·

2020/06/05

Why is LinkedIn the easiest platform to go viral on? According to AJ Wilcox, no other algorithm gives individuals even close to the same free organic reach! In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years later, he founded B2Linked, his ad agency that specializes in LinkedIn ads. Recently, he started his own

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Joe Laratro on Improving your SEO

Social PR Secrets by Lisa Buyer ·

2020/05/29

If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results! If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to! In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur and

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Joe Laratro on Improving your SEO

Social PR Secrets by Lisa Buyer ·

2020/05/29

If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results! If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to! In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur

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00:42:24

Krista Neher on Digital Marketing

Social PR Secrets by Lisa Buyer ·

2020/05/26

Do you know what the most important skill for digital marketers in 2020 is? Despite the widespread perception that the industry is constantly rapidly changing, Krista Neher says it’s the same as it has been for years: SEO! In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight into the field. Krista is a digital marketing expert. She has more than 15 years of experience,

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00:42:24

Krista Neher on Digital Marketing

Social PR Secrets by Lisa Buyer ·

2020/05/26

Do you know what the most important skill for digital marketers in 2020 is? Despite the widespread perception that the industry is constantly rapidly changing, Krista Neher says it’s the same as it has been for years: SEO! In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight into the field. Krista is a digital marketing expert. She has more than 15 years of

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00:55:58

Hugh Rees on Mastering Instagram

Social PR Secrets by Lisa Buyer ·

2020/05/22

On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment. Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media, Hugh Rees. Expose Media is an eCommerce growth agency that helps brands scale their business. According to Hugh, the three main things we should focus on for Instagram are content, community, and

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00:55:58

Hugh Rees on Mastering Instagram

Social PR Secrets by Lisa Buyer ·

2020/05/22

On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment. Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media, Hugh Rees. Expose Media is an eCommerce growth agency that helps brands scale their business. According to Hugh, the three main things we should focus on for Instagram are

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00:37:58

Dr. Ai Addyson-Zhang on Growing Your Personal Brand

Social PR Secrets by Lisa Buyer ·

2020/05/20

Lisa Buyer sat down with teacher, podcast host, and entrepreneur, Dr. Ai Addyson-Zhang. Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready. Lisa and Ai discuss how to grow your personal brand. Ai gives her professional advice on how to grow and maintain your brand. She emphasizes what

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00:37:58

Dr. Ai Addyson-Zhang on Growing Your Personal Brand

Social PR Secrets by Lisa Buyer ·

2020/05/20

Lisa Buyer sat down with teacher, podcast host, and entrepreneur, Dr. Ai Addyson-Zhang. Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready. Lisa and Ai discuss how to grow your personal brand. Ai gives her professional advice on how to grow and maintain your brand. She emphasizes what is important in order

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00:29:05

Miranda Miller On Writing For the Top

Social PR Secrets by Lisa Buyer ·

2020/05/15

Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home? Miranda Miller says making relevant and successful content during this time means being in touch with your audience. In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results,

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00:29:05

Miranda Miller On Writing For the Top

Social PR Secrets by Lisa Buyer ·

2020/05/15

Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home? Miranda Miller says making relevant and successful content during this time means being in touch with your audience. In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results, meet eyes, and connect

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00:53:53

Matt Johnston Empathy and Connecting in Quarantine

Social PR Secrets by Lisa Buyer ·

2020/05/12

What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being

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00:53:53

Matt Johnston Empathy and Connecting in Quarantine

Social PR Secrets by Lisa Buyer ·

2020/05/12

What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to

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00:52:50

Joe Youngblood on SEO and Public Relations

Social PR Secrets by Lisa Buyer ·

2020/05/08

What exactly is link building and how can it help you? Joe Youngblood, search engine optimization expert, shares all his tips and tricks to link building, and much more. Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he knows the ins and outs of SEO and the marketing world. Joe shares his secrets about link building and small

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00:52:50

Joe Youngblood on SEO and Public Relations

Social PR Secrets by Lisa Buyer ·

2020/05/08

What exactly is link building and how can it help you? Joe Youngblood, search engine optimization expert, shares all his tips and tricks to link building, and much more. Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he knows the ins and outs of SEO and the marketing world. Joe shares his secrets about

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00:50:00

Rhonda Britten on Fearless Living and Public Relations

Social PR Secrets by Lisa Buyer ·

2020/05/05

Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their

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00:50:00

Rhonda Britten on Fearless Living and Public Relations

Social PR Secrets by Lisa Buyer ·

2020/05/05

Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their

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00:34:53

Greg Jarboe on How to Leverage Video from a Public...

Social PR Secrets by Lisa Buyer ·

2020/05/01

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and

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00:34:53

Greg Jarboe on How to Leverage Video from a Public...

Social PR Secrets by Lisa Buyer ·

2020/05/01

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure

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00:31:58

David Meerman Scott on Fandom and Marketing

Social PR Secrets by Lisa Buyer ·

2020/04/28

What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom. Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially

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