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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

36:10

270: Aligning Your Brand and Product Messaging with...

Marketing Beyond with Alan B. Hart ·

2021/07/28

Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka.On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine. Frankly Organic Vodka expanded its distribution from two states to thirteen states in 2020 and

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32:03

269: Using Social Commerce to Influence Your Brand...

Marketing Beyond with Alan B. Hart ·

2021/07/21

Meagen Johnson is the SVP of Marketing at Jane.com, a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours.In this episode, Alan and Meagen dive into Meagen's passion for marketing beginning inhigh school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social media.Meagen believes the biggest opportunity for today's marketersis to leverage social commerce not just for sales but

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43:17

268: Digital Business Transformation: Defending,...

Marketing Beyond with Alan B. Hart ·

2021/07/14

Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she's launched, and why she believes that diversity and inclusion are not only HR functions.Along with her passion for D&I awareness, Teresa is passionate about transforming businesses. In her eyes, an organization should be like an operating room, constantly evolving

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34:02

267: The Financial Impact of Customer Connection with...

Marketing Beyond with Alan B. Hart ·

2021/07/07

Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care.In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects.Katherine believes “there is a real opportunity for marketing leaders to be the champion within

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36:44

266: Standing Out in the Crowd with Torchy’s Tacos...

Marketing Beyond with Alan B. Hart ·

2021/06/30

Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.In

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45:56

265: Being a Good Steward of Data with Privacy...

Marketing Beyond with Alan B. Hart ·

2021/06/23

Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and

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36:35

264: Purpose is Power with ALSAC'S Emily Callahan

Marketing Beyond with Alan B. Hart ·

2021/06/16

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital.On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behindSt. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space.But in between, they also talk about purpose: what it means and how it can empower companies and their

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52:08

263: Driving Results through Reinvention with Joe...

Marketing Beyond with Alan B. Hart ·

2021/06/09

Joe Jackman is the CEO & Founder of Jackman Reinvents, the world's first and foremost reinvention company. He's also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you'll hear him

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52:55

262: Digging into the Mechanisms of Growth with...

Marketing Beyond with Alan B. Hart ·

2021/06/02

Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth.In their conversation, Alan and Kylan discuss skateboards, valuable content creation in a world of distraction, and the

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38:40

261: Wines, Racing, and the Historic Partnership with...

Marketing Beyond with Alan B. Hart ·

2021/05/26

Bill O'Connor is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.On the show, Alan and Bill talk about the historic

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38:36

260: Drawing Inspiration from Operations to Marketing...

Marketing Beyond with Alan B. Hart ·

2021/05/19

Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise's experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”On the show, Denise and Alan discuss how

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38:11

259: Alternative Solutions to Third-Party Cookies...

Marketing Beyond with Alan B. Hart ·

2021/05/12

Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners.On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish's advice is, “Don't panic” and look to alternative solutions.This important interview touches on the events that lead

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31:39

258: The Future of Advertising in Video Games with...

Marketing Beyond with Alan B. Hart ·

2021/05/05

Niklas Bakos is the Founder and Chief Strategy Officer at Adverty, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity.The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale.”They discuss the e-sports revolution, why

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35:29

257: Betting on Partnerships to Amplify Your Brand...

Marketing Beyond with Alan B. Hart ·

2021/04/28

Kristin Warfield is the VP of Partnerships at Churchill Downs Incorporated, home of the Kentucky Derby since 1875. During her twelve years at the historic racetrack, she has championed significant growth in the track's partnership development and activation efforts. It includes new and expanded relations with Longines, the official timekeeper of the Kentucky Derby and title sponsor of the Kentucky Oaks; Woodford Reserve, the presenting sponsor of the Kentucky Derby; and MassMutual, among many other

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34:25

256: Human Behavior Should Inform Your Brand...

Marketing Beyond with Alan B. Hart ·

2021/04/21

On this 256th episode of Marketing Today, Alan Hart and Eduardo Luz, Chief Brand and Concept Officer at Panera, discuss the pivots Panera executed during the pandemic, including how they positioned their mobile app and the innovations they implemented in their menu offerings.Eduardo sees the future of marketing as really honing in and connecting with your consumer. As Panera changed its menu and shifted to what Eduardo calls “warmer offerings,” they started to see the incremental success that has

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50:17

255: Marketing Water Plus Purpose in Action with...

Marketing Beyond with Alan B. Hart ·

2021/04/14

On this 255th episode of Marketing Today, Alan Hart talks to Zach Harris, VP of Marketing for the Water Portfolio at PepsiCo Beverages, North America. Throughout the episode, Alan and Zach discuss how to brand water, their new launch of bubly bounce, and their other products like LIFEWTR and Aquafina.The conversation starts with Zach describing his career at PepsiCo, a company he's been at since he graduated college. He says these experiences have taught him that the role of a brand is really to

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33:40

254: Human Connection and No-Ego Marketing with...

Marketing Beyond with Alan B. Hart ·

2021/04/07

In this 254th episode, Alan Hart talks with Ryan George, Chief Marketing Officer at Docupace Technologies, a financial technology company focused on the wealth management industry.In this episode, Alan and Ryan discuss the B2B marketing space, Ryan's focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success.At the beginning of the conversation, they discuss Ryan's transition from public relations to marketing,

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35:08

253: The Gateways to Going Global with Your Brand...

Marketing Beyond with Alan B. Hart ·

2021/03/31

In this 253rd episode of Marketing Today, Alan Harts talks with Erica Chan, who leads brand customer experience and insights at Alibaba Group, one of the world's largest B2B e-commerce marketplaces.On the show, they discuss the almost $24 trillion global B2B e-commerce market and how Alibaba is both globalizing and localizing their brand around the world.Alan and Erica break down the behemoth of an organization that is Alibaba and their transformation to going global as a brand. Erica says they

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50:45

252: What Emotion, Technology, and Data Mean for...

Marketing Beyond with Alan B. Hart ·

2021/03/24

On this 252nd episode of Marketing Today, Alan Hart speaks with Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard.Alan and Raja discuss Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, which demystifies data-driven marketing and identifies emerging opportunities in the digital world.The conversation begins with the evolution of various marketing paradigms, from product to psychology, to emotion in brand messaging. Raja

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24:16

251: The Importance of Details in Customer...

Marketing Beyond with Alan B. Hart ·

2021/03/17

On this 251st episode of Marketing Today, host Alan Hart talks to Dan Frohnen, the CMO of Sendoso. This leading sending platform helps companies stand out by giving them new ways to engage with customers through the buyer's journey.In this episode, Alan and Dan talk about what marketers should be thinking about to help companies deliver a better experience for their customers and their employees.The conversation starts with Dan's transition from the music industry to the tech industry and finally to

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486 results

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