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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:11:27

Ep 213: Builder 100 Recap + What Is An Appointment?

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/12

Market Proof Marketing · Builder 100 Recap + What Is An Appointment? Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference between automatic and manual scoring of leads. Plus, Kevin shares stories from his latest Builder 100 trip, the team discusses why builders need to focus on building relationships, and why you should start getting excited about the upcoming Market Proof Awards!Story Time (1:45)Jessie is not only the

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00:58:50

Ep 212: Here Comes The Massive Housing Disruption...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/09

Market Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensation for real estate agents and what builders need to know. They touch on the illusion of permanence in the industry, the impact of the rising interest

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00:47:50

Ep 211: Strategies For Handling Uncertainty

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/05

Market Proof Marketing · Strategies For Handling Uncertainty Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, why geography matters in your google ad keywords, Elon buys Twitter, and what the agent commission lawsuit could mean for home builders. Story Time (2:01)Jackie’s neighborhood is getting a new construction community and she’s tracking the listed starting at price on their signage to see if it changes when

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00:47:35

Ep 210: Selling Homes Predictably with Kimberly Mackey

Market Proof Marketing: Home Builder Marketing Insights ·

2022/05/02

Market Proof Marketing · Selling Homes Predictably with Kimberly Mackey Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they know where they are currently at when it comes to community-level web traffic, leads, and sales. Kevin Oakley and Kimberly discuss:What 10 | 5 | 2 | 1 means to home

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00:31:17

Ep 209: Builders Gonna Build

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/28

Market Proof Marketing · Builders Gonna Build Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder’s websites that can encourage people to come back even when they have nothing to sell. Plus they discuss the latest Market Proof Marketing Academy and how they dive into how to diagnose a problem community with the Market Proof Algorithm excel formula. Plus if you had a dip in website traffic on Easter weekend, don’t panic. Story Time

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00:34:27

Ep 208: Is There An Industry-Wide Cost-Per-Lead...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/21

Market Proof Marketing · Is There An Industry-Wide Cost-Per-Lead Benchmark? Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing benchmark and why home builders should analyze their own data to create company-specific benchmarking numbers. Plus they talk about why it’s valuable to have a healthy level of skepticism toward any one source of information.Story Time (2:30)Jackie explains why there is no industry-wide marketing

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00:29:15

Ep 207: Beyond the WOW of Augmented Reality

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/19

Market Proof Marketing · Beyond the WOW of Augmented Reality Kevin Oakley is joined by Richard Penny, CEO at Reactar Labs | Creators of homeAR.io. They discuss how home builders are utilizing augmented reality to help buyers visualize their new home, in detail, at each step of their home buying journey. Richard shares what sparked his journey into AR and how they're able to quickly turn any home design into a pre-build AR walkthrough experience.Kevin Oakley and Richard also discuss:How Richard’s

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00:46:22

Ep 206: Creative Solutions

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/14

Market Proof Marketing · Creative Solutions Kevin Oakley, Jen Barkan, and Andrew Peek discuss what they’re seeing on the online sales front lines and why online sales may need to dust off their lead prospecting hats soon. Plus why you should tour other builders to get a fresh perspective on what is being offered and digital solutions that have the potential to help marketing teams who can't find employees. Story Time (1:45)Jen shares the latest from the frontlines after getting back from training

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00:40:04

Ep 205: Encouraging and Handling Reviews

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/06

Market Proof Marketing · Encouraging and Handling Reviews Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-great ones. The team discusses youtube marketing for home builders, google analytics 4, and the upcoming Online Sales & Marketing Summit happening September 20-21, 2022 in Phoenix, AZ. Story Time (1:12)Sarah shares the story of a family friend looking for their first home and how they now have to adjust

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00:41:43

Ep 204: Atypical Home Selling Season Data with Qadra...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/04

Market Proof Marketing · Atypical Home Selling Season Data with Qadra Evans Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. Kevin Oakley, Andrew Peek, and Qadra Evans also

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00:53:39

Ep 203: Make Yourself Irreplaceable

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/30

Market Proof Marketing · Make Yourself Irreplaceable Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who you are and what you bring to your team. Story Time (1:37) Bryce discusses a company that aggressively chased her business, set the customer experience

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00:41:21

Ep 202: Why Builders Online Shopping Carts Are Different

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/28

Market Proof Marketing · Why Builders Online Shopping Carts Are Different Kevin Oakley is joined by Jason Hardy, the Co-Founder, and CEO of Ownly. Jason describes Ownly’s vision to become the “Shopify” for new construction and allow builders the ability to embed a shopping cart and check out experience on their website. Kevin Oakley and Jason Hardy also discuss:Why the customer, and not technology, needs to be put first in the buying online experience. How the transparency of a car buying

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00:32:56

Ep 200: The 200th Episode Milestone!

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/24

Market Proof Marketing · The 200th Episode Milestone! Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels! They share some of the original name ideas for the podcast, they discuss what "easy" would mean in the home building world, and after running ad tests, Kevin has found a solution to improving Facebook ads. Story Time (1:27) Julie shares the quote "Convenience makes things easy but without regard to

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00:38:27

Ep 201: Creating Consumable Content with Megan West

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/20

Market Proof Marketing · Creating Consumable Content with Megan West Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel

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00:58:27

Ep 199: Stop Living Paycheck to Paycheck with Leads

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/17

Market Proof Marketing · Stop Living Paycheck to Paycheck with Leads Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss home builders who live paycheck to paycheck with their leads, the benefit of visiting competitors to prove marketing right, and the beginning of the end the Superbowl being the start date for the new home selling season. Story Time (2:27)Jackie shares the story of a builder getting in the field and visiting competitors and how it helped their mission to move away from

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00:35:26

Ep 198: Create Once, Publish Everywhere (COPE) with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/07

Market Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so

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00:34:08

Ep 197: Should You Keep Home Base Pricing On Your...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/03

Market Proof Marketing · Should You Keep Home Base Pricing On Your Website?Andrew Peek, Julie Jarnagin, and Becca Thomas discuss the grey areas behind having an unobtainable starting at price point listed for a home on your website and why that might not be the best strategy. They celebrate all the team members in every marketing role, they discuss Digital Transformation and how it applies to the Buy Online process, and the changes that are rolling out within Facebook’s ads manager. Story Time

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00:50:17

Ep 196: Getting More Out Of Google AdWords

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/24

Market Proof Marketing · Getting More Out Of Google AdWords Kevin Oakley, Andrew Peek, Samantha Matlock discuss how to find more opportunities in google ads, the QR code ad from the Super Bowl, Kevin shares the lessons learned from his first professional speaking gig 10 years ago, and more! Story Time (2:40) Sam has officially moved into her brand new home in Colorado, and she is the first resident. Andrew shares how to think about google ads and how you can create more opportunities through

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00:41:00

Ep 195: Technology & Real Estate With Spencer Rascoff

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/21

Market Proof Marketing · Technology & Real Estate With Spencer Rascoff Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for

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00:22:05

Ep 194: The NAHB International Builders' Show 2022 Recap

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/17

Market Proof Marketing · The NAHB International Builders' Show 2022 Recap Kevin Oakley, Mike Lyon, Jen Barkan, Andrew Peek, Jessie Suggs & Julie Jarnagin recorded a special episode of the podcast LIVE while at the 2022 International Builders' Show in Orlando, FL. They share their favorite moments while at the IBS and note their biggest takeaways.Mike LyonIBS 2022 AKA the rise of Online Sales Specialists! We had such a great time celebrating all the Nationals Silver and Gold winners. We were so

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