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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:40:04

Ep 205: Encouraging and Handling Reviews

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/06

Market Proof Marketing · Encouraging and Handling Reviews Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-great ones. The team discusses youtube marketing for home builders, google analytics 4, and the upcoming Online Sales & Marketing Summit happening September 20-21, 2022 in Phoenix, AZ. Story Time (1:12)Sarah shares the story of a family friend looking for their first home and how they now have to adjust

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00:41:43

Ep 204: Atypical Home Selling Season Data with Qadra...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/04/04

Market Proof Marketing · Atypical Home Selling Season Data with Qadra Evans Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. Kevin Oakley, Andrew Peek, and Qadra Evans also

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00:53:39

Ep 203: Make Yourself Irreplaceable

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/30

Market Proof Marketing · Make Yourself Irreplaceable Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who you are and what you bring to your team. Story Time (1:37) Bryce discusses a company that aggressively chased her business, set the customer experience

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00:41:21

Ep 202: Why Builders Online Shopping Carts Are Different

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/28

Market Proof Marketing · Why Builders Online Shopping Carts Are Different Kevin Oakley is joined by Jason Hardy, the Co-Founder, and CEO of Ownly. Jason describes Ownly’s vision to become the “Shopify” for new construction and allow builders the ability to embed a shopping cart and check out experience on their website. Kevin Oakley and Jason Hardy also discuss:Why the customer, and not technology, needs to be put first in the buying online experience. How the transparency of a car buying

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00:32:56

Ep 200: The 200th Episode Milestone!

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/24

Market Proof Marketing · The 200th Episode Milestone! Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels! They share some of the original name ideas for the podcast, they discuss what "easy" would mean in the home building world, and after running ad tests, Kevin has found a solution to improving Facebook ads. Story Time (1:27) Julie shares the quote "Convenience makes things easy but without regard to

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00:38:27

Ep 201: Creating Consumable Content with Megan West

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/20

Market Proof Marketing · Creating Consumable Content with Megan West Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel

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00:58:27

Ep 199: Stop Living Paycheck to Paycheck with Leads

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/17

Market Proof Marketing · Stop Living Paycheck to Paycheck with Leads Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss home builders who live paycheck to paycheck with their leads, the benefit of visiting competitors to prove marketing right, and the beginning of the end the Superbowl being the start date for the new home selling season. Story Time (2:27)Jackie shares the story of a builder getting in the field and visiting competitors and how it helped their mission to move away from

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00:35:26

Ep 198: Create Once, Publish Everywhere (COPE) with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/07

Market Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so

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00:34:08

Ep 197: Should You Keep Home Base Pricing On Your...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/03/03

Market Proof Marketing · Should You Keep Home Base Pricing On Your Website?Andrew Peek, Julie Jarnagin, and Becca Thomas discuss the grey areas behind having an unobtainable starting at price point listed for a home on your website and why that might not be the best strategy. They celebrate all the team members in every marketing role, they discuss Digital Transformation and how it applies to the Buy Online process, and the changes that are rolling out within Facebook’s ads manager. Story Time

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00:50:17

Ep 196: Getting More Out Of Google AdWords

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/24

Market Proof Marketing · Getting More Out Of Google AdWords Kevin Oakley, Andrew Peek, Samantha Matlock discuss how to find more opportunities in google ads, the QR code ad from the Super Bowl, Kevin shares the lessons learned from his first professional speaking gig 10 years ago, and more! Story Time (2:40) Sam has officially moved into her brand new home in Colorado, and she is the first resident. Andrew shares how to think about google ads and how you can create more opportunities through

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00:41:00

Ep 195: Technology & Real Estate With Spencer Rascoff

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/21

Market Proof Marketing · Technology & Real Estate With Spencer Rascoff Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for

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00:22:05

Ep 194: The NAHB International Builders' Show 2022 Recap

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/17

Market Proof Marketing · The NAHB International Builders' Show 2022 Recap Kevin Oakley, Mike Lyon, Jen Barkan, Andrew Peek, Jessie Suggs & Julie Jarnagin recorded a special episode of the podcast LIVE while at the 2022 International Builders' Show in Orlando, FL. They share their favorite moments while at the IBS and note their biggest takeaways.Mike LyonIBS 2022 AKA the rise of Online Sales Specialists! We had such a great time celebrating all the Nationals Silver and Gold winners. We were so

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00:52:57

Ep 193: Trading Up

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/10

Market Proof Marketing · Trading Up Kevin Oakley, Andrew Peek, and Jessie Suggs compare the buying and selling experiences of buying a new car when you aren’t specifically shopping for one and how it relates to home buying. They talk about what buyers want, and don’t want, from the Buy Online process, supply chain issues will still be a major issue in 2022, Facebook losing daily users, rising interest rates, and more! Story Time (1:20) Jessie recently went to get her tires rotated and ended up

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00:40:03

Ep 192: Empowering Everyone With The Freedom To Move...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/07

Market Proof Marketing · Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor Kevin Oakley is joined by Derek Schairer, the General Manager of Home Builder Partnerships and Business Development at Opendoor, and Alex Toth, the General Manager, Homebuilder Partnerships and Business Development at Opendoor. They discuss how Opendoor has grown over the years, how they partner with new home builders, and how their mission is to empower everyone with the freedom to

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00:28:31

Ep 191: Sleep, Creep, Then Leap

Market Proof Marketing: Home Builder Marketing Insights ·

2022/02/03

Market Proof Marketing · Sleep, Creep, Then LeapAndrew Peek, Jackie Lipinski, and Bryce Baker discuss how new home builder marketers could apply the gardening term “sleep, creep, then leap” to their own growth and why you always want to keep growing your knowledge roots deeper. They give 6 tips on how to prepare for the International Builder Show in Florida for 2022 as well as what not to do. Plus they talk about digital photo authentication and what builders can do to protect their images, the top

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00:36:34

Ep 189: The Value Of Video Marketing Content with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/24

Market Proof Marketing · The Value Of Video Marketing Content with Dawn Dantzler Kevin Oakley is joined by Dawn Dantzler, Vice President of Marketing & Customer Experience at Tilson Homes in Texas. Kevin and Dawn discuss the value of long-form and short-form video content, who can and should represent a company in videos, and how to think about content in ways that moves a person down the marketing funnel. After over 83 episodes of Tuesdays at 2pm with Tilson Live, Dawn shares her biggest takeaways,

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00:48:26

Ep 188: Phishing Scams To Be Aware Of

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/20

Market Proof Marketing · Phishing Scams To Be Aware Of Kevin Oakley, Julie Jarnagin, and Samantha Matlock share examples of phishing scams you should be aware of that scammers are utilizing in an attempt to get access to builders' ad accounts and how you can take steps to prevent your accounts from getting hacked. Our advice: Never click on any links within an email from “Facebook” that says you have an ad “violation” to review, know that Facebook will never notify you via the messenger app that

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00:52:32

Ep 187: Coming Soon Community Playbook for OSCs with...

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/13

Market Proof Marketing · Coming Soon Community Playbook for OSCs with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan dive into "The Coming Soon Community Playbook for Online Sales Specialists", Jen Barkans's latest blog that gives crystal clear instructions on what steps Online Sales Specialists need to take when they have a new home community launching soon. They also discuss easy wins companies can take to make an exceptional customer experience, why you are who you surround yourself with,

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00:34:10

Ep 186: Evolving Together with Devon Bloxom

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/10

Market Proof Marketing · Evolving Together with Devon BloxomKevin Oakley is joined by Devon Bloxom, Director of Marketing and Online Sales for Estridge Homes in Indiana. Devon shares how her team has grown over the years and how they hire with company culture in mind. She shares the tragic worst-case scenario that her marketing team had to overcome after the person who handled their website passed away unexpectedly. Estridge Homes has been building homes in the Indianapolis area for nearly five

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00:40:25

Ep 185: What You Need To Track On Your Website

Market Proof Marketing: Home Builder Marketing Insights ·

2022/01/06

Market Proof Marketing · What You Need to Track On Your Website Kevin Oakley, Andrew Peek, Becca Thomasdiscuss events vs. goals in google analytics and what you should and should not track on your website. Plus they dive into Zillow adding SharePlay, TikTok now being the most visited website on the internet, & Kevin also shares his experience moving into his new home! Story Time (02:42)Becca would like to remind everyone to review your website’s conversions goals you currently have set up in

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