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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

44:08

097: Specialized search tools for lawyers

The 80/20 Principle ·

2020/04/28

Show Notes In this episode, you’ll meet Erik Pickering, whose company (Tracers) helps lawyers and investigators turn up vital information that’s often indispensable to the outcome of cases. From doing social media research about jurors or witnesses to finding missing witnesses or missing heirs in probate matters, Tracers is a service that can probably help you more than you might imagine. Tracers for Legal Professionals LexTech Review of Tracers (6 page PDF) Principles;, by Ray Dalio Register for

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26:04

096: Envisioning your ideal life & practice

The 80/20 Principle ·

2020/04/21

Show Notes You can plan right now to improve your life and practice, and there’s a great way to do that kind of planning. It’s probably not a way of planning that you’re used to, but it’s easy to do and very effective. Especially right now, during this worldwide shutdown of economic activity and social gatherings. Yes, right now is the best time. Download my Vision Quest Brainstorming Guide (discussed in the episode) Register for the upcoming virtual;) Small Firm Bootcamp. Get my free Tech

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34:55

095: Let's work on your practice together, now!

The 80/20 Principle ·

2020/04/14

The Coronavirus pandemic is obviously a disaster, but it’s also an opportunity if you know how to capitalize on it. I faced a similar situation when Hurricane Katrina hit New Orleans in 2005 and I seized an important opportunity (not without a lot of trepidation, mind you). General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law

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34:45

094: Marketing in a Time of Pandemics with Conrad Saam

The 80/20 Principle ·

2020/04/07

Conrad Saam is one of very few legal marketing experts that Ernie trusts. In this episode, Conrad explains what lawyers should and shouldn’t do in this current pandemic crisis. He talks about which practice areas are seeing a boost in activity, and why. Conrad’s company website: Mockingbird Marketing Ernie’s LawFirm Autopilot Slack Group Signup for the (now) 100% Virtual Small Firm Bootcamp Get Ernie’s free Tech Resource Guide for solo and small firm lawyers, which includes recommendations about

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50:17

093: How Lawyers Can Future Proof Their Practices

The 80/20 Principle ·

2020/03/31

Show Notes Mike Whelan was a family law practitioner who realized that many old ways of practicing law don’t work anymore, which makes lawyers more stressed today than they’ve ever been. He identifies the problem as something called “the churn” in his excellent book: Lawyer Forward. In this episode Ernie asks him about how lawyers can overcome the churn to create profitable and enjoyable practices. Mike Whelan’s Twitter feed. Ernie’s LawFirm Autopilot Slack Group Ernie’s free *Tech Resource Guide*

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56:34

092: Coping with Disaster By Having a Mobile Practice...

The 80/20 Principle ·

2020/03/24

Family law practitioner Elise Buie has built a paperless practice that is super streamlined and optimized for remote work. She and Ernie share thoughts about how Hurricane Katrina helped motivate lawyers to adopt technology that improved their practices. Listen in and find out why she says that learning to practice virtually not only helps your firm run smoother but also dramatically improves your quality of life. For example, she observed that "it's so much easier to file a difficult brief from a

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27:00

091: Disaster Response - Pandemic Edition

The 80/20 Principle ·

2020/03/18

Here are helpful lessons I learned during the massive social disruption of Hurricane Katrina that are relevant and helpful to you during the Covid-19 situation. The current pandemic is forcing many of us to work from home in isolation. We need to become adept at working remotely and collaborating virtually. Here are 3 vital things that will help you do that better. Twitter; - sign up for an account and use it to follow high-value information sources like Tim Ferriss’ Twitter list of Covid-19

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31:14

090: How a California business lawyer leverages tech...

The 80/20 Principle ·

2020/03/17

David Sparks is a solo business lawyer in Orange County, California. He’s been a frequent speaker at bar association conferences around the country, including the ABA TECHSHOW, where he helps lawyers learn to better harness the power of technology to make their practices run more smoothly, with less effort. David is a well-known speaker, author, and podcaster (i.e. Mac Power Users, Automators;, and Focussed; podcasts). He loves jazz and is looking forward to participating in the Small Firm Bootcamp

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35:45

089: Financial Reporting in Your Law Firm with Amanda...

The 80/20 Principle ·

2020/03/10

How would your best accountant friend recommend you streamline your law firm's management of bookkeeping, accounting, and general finances? Listen & find out... Show Notes Amanda Aguillard has been a Certified Public Accountant since 2001. She holds a Masters Degree in Taxation from the University of Denver, and loves helping small law firms (and other small businesses) improve their financial data handling and accounting (especially by harnessing useful technologies). Aguillard Accounting -

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51:52

088: Effective Marketing with Mark Homer

The 80/20 Principle ·

2020/03/03

Ernie interviews Mark Homer about effective marketing for small law firms, and how he helps his lawyer clients get better noticed and found, online and offline. Show Notes Mark Homer’s GNGF website (GNGF stands for “get noticed, get found”) Online Law Practice Strategies: How to Turn Clicks Into Clients, by Mark Homer (the book we discussed in the episode) GNGF.tv; - Live interviews, updates, and Q&A on everything law firm marketing or the business side of running a law firm. Airs every other

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45:35

087: Personal Branding with Mike Kim

The 80/20 Principle ·

2020/02/25

What is a "personal brand?" You are a personal brand, so you should understand what it means and how to strengthen your brand in powerful and tasteful ways. Show Notes Mike Kim’s website Brand You podcast (Mike shares weekly insights about personal branding here) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice

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30:46

086: Referrals by Email, Pt 2 with Erica Pero

The 80/20 Principle ·

2020/02/18

Getting clients by sending a monthly email is effective and much easier than attending networking lunches. That's what business attorney Erica Pero discovered. Show Notes Erica Pero’s website Erica Pero’s sample January Email Newsletter (compiled in Mailchimp) LFA Podcast #81 with John Rafferty Private Facebook group for Email Referral Marketing General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these

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28:51

085: Top Tech Recommendations for a Better Practice

The 80/20 Principle ·

2020/02/11

To create a better practice you should leverage technology. Here are my top tech recommendations for simplifying, automating and outsourcing your way to freedom. Show Notes Here’s my a link to download my top tech recommendations, and here’s my best overall advice: After having worked for over a decade with hundreds of lawyers in all kinds of practices, I’ve zeroed in on three essential elements for making any kind of law practice run a LOT smoother. 1. Simplicity The simpler your practice is, the

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31:15

084: Charming Scoundrels

The 80/20 Principle ·

2020/02/04

There are tech companies that take advantage of lawyers by first cleverly gaining their trust. I'll explain how they do this and reveal one of the scoundrels. Show Notes Blog post: Problems with Findlaw? ReadWise; - app for reviewing Kindle highlights and other articles Link to register for free webinar series General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in

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29:25

083: Tradeoff Calculations

The 80/20 Principle ·

2020/01/28

The key to avoiding “seemingly good options” that are not actually useful is understanding the tradeoffs in every decision involving technology choice you face. Show Notes Link to register for free webinar series General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses

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32:06

082: Trouble Creating Systems - Answering a lawyer’s...

The 80/20 Principle ·

2020/01/21

Figuring out how to effectively create systems can be tricky. Ernie addresses a solo lawyer’s question why she might be having trouble creating systems. Podcast Episode Show notes: Atomic Habits, by James Clear The Artist’s Way, by Julia Cameron Brian Koppleman’s podcast (the episode where he talks about doing the 3 daily pages practice that he learned from reading The Artist’s Way) General Resources Learn to use technology to reduce friction & gain freedom with this resource:

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49:02

081: Referral Marketing by Email (with John Rafferty)

The 80/20 Principle ·

2020/01/14

Referral marketing is powerful. And done by email it’s also ridiculously easy as business attorney John Rafferty discovered. Learn how he cracked the code. Episode Show notes: John Rafferty’s biography; John’s simple template for sending a monthly referral marketing email that gets astonishing results. MailerLite; - free email for 2,000 or fewer recipients (this is the service that John uses). ConvertKit; - the email service that Ernie uses and recommends (pricing starts at $29/month for 1,000

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35:29

080: Smith.ai Virtual Receptionist's services are...

The 80/20 Principle ·

2020/01/07

In this episode I talk with Maddy Martin of Smith.ai about why their services are especially beneficial to solo and small firm lawyers. For many attorneys affordability is the primary motivation for signing up. (i.e. plans start at $70/month). But the more you research Smith.ai the more reasons you’ll discover for giving it a try. For example, they can make outbound calls for you— everything from routine appointment reminders to bill payment calls when your invoices have gone unpaid. Click here to

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40:14

079: Working ON your business

The 80/20 Principle ·

2019/12/31

Working on your business requires focus, and I recommend you focus on simple text automation and basic outsourcing using these tools/services: TextExpander; - subscription service provides the ability to trigger text macros in any text input field, email or word processing area. If you can’t leverage TextExpander it’s because you aren’t working on your business enough. FancyHands; - subscription service provides 5 tasks per month at the entry level. If you can’t figure out how to outsource 5 basic

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35:14

078: The Twelve Automation Essentials

The 80/20 Principle ·

2019/12/24

There are 3 levels of automation. You need to progress through these levels to fully harness the power of the 12 most essential tools that will transform your practice. Episode Show notes: There are 12 Automation Essentials (see my YouTube video if you want a visual refresher), and here are links to the topics discussed in the episode Styles; in Word Processing - Training by LawTech Partners (Adriana Linares) [Templates in Word Processing](https://en.wikipedia.org/wiki/Template_(word_processing));

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317 results

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