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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

33:51

265: How to Build a Strong Brand, with Alina...

The Marketing Millennials ·

2024/07/02

How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can you

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14:15

SPECIAL SERIES: How to Grow Your Personal Brand |...

The Marketing Millennials ·

2024/07/01

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the

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14:02

Instagram Bio Ideas That Grab Attention, with Ari Murray

The Marketing Millennials ·

2024/06/27

Turns out, your Bumble bio may not be the most important byline around.That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital

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37:32

How to Utilize Psychological Biases in Marketing,...

The Marketing Millennials ·

2024/06/26

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung.Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a

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13:07

SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) |...

The Marketing Millennials ·

2024/06/24

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy.When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to

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14:40

The Top 2 Game-Changing Metrics You NEED to Be...

The Marketing Millennials ·

2024/06/19

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are.I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns? Tune in now. Follow Daniel: YouTube:

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37:18

264 - B2B Growth Marketing Strategy and Tactics, with...

The Marketing Millennials ·

2024/06/18

What’s the secret to successful revenue generation?Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to

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13:26

SPECIAL SERIES: How to Grow on LinkedIn | Bathroom...

The Marketing Millennials ·

2024/06/17

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing

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11:54

Why Marketing Works: Buc-ee’s

The Marketing Millennials ·

2024/06/13

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed

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39:23

How to Build Raving Fans For Your Brand, with Elfried...

The Marketing Millennials ·

2024/06/12

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content

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11:43

5 Incredible Go-to-Market Tips (ft. Ari Murray)

The Marketing Millennials ·

2024/06/11

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should

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13:19

SPECIAL SERIES: Tips to Grow Your Email List Today |...

The Marketing Millennials ·

2024/06/10

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure. Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why

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42:13

263 - Why You Should Pay Attention To TikTok Shop,...

The Marketing Millennials ·

2024/06/06

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and

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8:45

SPECIAL SERIES: Don't Forget About the Pre-Header |...

The Marketing Millennials ·

2024/06/03

To: You From: MarketingMIllenials@gmail.com Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header… Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates. It’s so easy that we swear you’ll be asking yourself why you

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43:18

260 - The Marketing Funnel is Dead, Use This Instead,...

The Marketing Millennials ·

2024/05/30

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for

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11:57

Why Marketing Works: Zayn Malik’s Mixoloshe

The Marketing Millennials ·

2024/05/29

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets. Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who

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40:28

259 - Why The Little Things Matter in Marketing, with...

The Marketing Millennials ·

2024/05/28

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success. Tom divulges his top tips for improving your marketing efforts and

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8:56

SPECIAL SERIES: Steal These Subject Line Secrets |...

The Marketing Millennials ·

2024/05/27

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines. In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email. With tips this hot, we sincerely hope we don’t have

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10:49

Why Marketing Works: Hoka

The Marketing Millennials ·

2024/05/23

The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners. Why did Hoka’s choose to go maximalist in a minimalist market

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9:16

6 Characteristics of Trustworthy Content (Solo Edition)

The Marketing Millennials ·

2024/05/22

It seems like anyone and their mom can be an online voice of authority these days. How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived. Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of

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