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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

23:54

Protecting Your WordPress Website - RD157

Resourceful Designer: Strategies for running a... ·

2019/03/25

How much thought do you devote to protecting your WordPress website? [sc name="pod_ad"]I want to share something that happened to me this week. I came home from a nice lunch with friends to both an email and urgent voicemail message from a client saying someone had hacked their website and their URL redirected to a porn site. This is a relatively large client of mine that gets a decent number of visitors to their website each day, so there was a good reason for the panic. When I heard the message

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39:22

Building Client Loyalty For Your Design Business - RD156

Resourceful Designer: Strategies for running a... ·

2019/03/18

Building Client Loyalty = Repeat Business I have to preface today’s topic of building client loyalty by saying everything I’m going to talk about here won’t help you if you are not a good designer. You don’t have to be an amazing designer, simply being a good one will do. As long as you know what you are doing, then you will benefit from today’s topic. Face it; if you are not a good designer, there’s not much you can do to get repeat business from clients. Other than practice and get better that is

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48:15

Selling Digital Products To Supplement Your Design...

Resourceful Designer: Strategies for running a... ·

2019/03/11

Have you ever considered selling digital products? Selling digital products is a great way to put your design skills to the test. Not only will you challenge yourself to come up with great ideas, but if you're successful, you can make excellent money doing it. I've never tried selling digital products myself so on this episode of Resourceful Designer; I'm happy to be joined by Tom Ross, the founder of Design Cuts, one of if not the best place for acquiring and selling digital products online. Listen

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25:52

4 Organization Strategies To Help You As A Designer -...

Resourceful Designer: Strategies for running a... ·

2019/03/04

Do you have an organization strategy? I was recently leafing through an old business magazine from the early 2000s, and I came across an article on organization skills. Specifically, organization skills to help you regain control over your schedule, your environment and your life. Although this article wasn’t about design, I found a lot of what it said still applies to today’s businesses and us as designers. Here's my spin on the article with some of my knowledge to bring you four basic organization

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33:03

7 Business Plan Mistakes Designers Make – RD153

Resourceful Designer: Strategies for running a... ·

2019/02/18

Do you have a business plan for your design business? Did you make a business plan when you started your design business? If you did, then you are in the minority. Most designers who freelance or run their own design business don’t bother creating a business plan unless they are required to do so by a bank or such. I’m lucky; my bank asked for one when I first approached them for a business account. At the time I thought it was a nuisance, but in hindsight, I’m glad they made me do it. It gave me

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38:49

Designing For Family And Friends - RD152

Resourceful Designer: Strategies for running a... ·

2019/02/11

Designing for family and friends is the bane of many designers. Opinions vary amongst designers regarding designing for family and friends. Some are firmly against it and for others, it's no problem. I fall into this latter group. A couple of weeks ago I released an episode on starting a design business from scratch. My second step in the process involved reaching out to family and friends to help spread the word about your new design business. After all, who better to spread the word then the

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44:59

12 Effective Ways To Ruin Your Design Business - RD151

Resourceful Designer: Strategies for running a... ·

2019/02/04

Don't ruin your design business, avoid the following. [sc name="pod_ad"]Think of your design business like climbing a mountain. To climb a mountain, you require willpower, perseverance, skill, knowledge, stamina, patience and concentration. All these traits come together to allow a mountain climber to make their way up a mountain. You need these same traits to run a design business. Sure, you use them differently, but they’re the same traits nonetheless. And similar to maintain climbing, one slip

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23:40

Setting Micro Goals For Your Design Business - RD150

Resourceful Designer: Strategies for running a... ·

2019/01/28

Micro Goals are the key to achieving your goals. [sc name="pod_ad"]For your design business to succeed, you must set goals for yourself, and for those goals to be reached you need to break them down into micro goals. I've talked on a previous podcast episode about setting S.M.A.R.T. goals for your design business, goals that are Specific, Measurable, Achievable, Relevant and Time-Related. But even S.M.A.R.T. goals fail sometimes. That's where micro goals come in. You need goals to measure your

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41:21

Starting A Design Business From Scratch - RD149

Resourceful Designer: Strategies for running a... ·

2019/01/21

Here are nine steps I would follow if I were starting a design business from scratch today. Since launching Resourceful Designer in 2015, one of the biggest struggles I’ve seen from my audience is starting a design business and finding clients. I realise that I've never actually said what I would do if I had to start a design business from scratch. Until now. Over the past 148 podcast episodes and via countless conversations on Facebook, I've shared plenty of advice on growing and starting a design

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23:08

Progress Over Perfection - RD148

Resourceful Designer: Strategies for running a... ·

2019/01/14

You can't get worse by practising [sc name="pod_ad"]Every skill you try to learn has a learning curve to it. Sometimes that curve is small, and sometimes it’s very long. And in some cases, that learning curve is never-ending. Such as with design skills. The title of this episode is Progress Over Perfection. That’s because perfection is an unattainable goal, which is a good thing. Think about it. What if you designed the most fantastic logo or website, one that every single designer in the world

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22:42

Taking Measure Of Your Design Business - RD147

Resourceful Designer: Strategies for running a... ·

2019/01/07

Are you taking measure of your design business? Whether you are running your design business full-time or part-time, you probably started it with a vision of how your ideal business should look. How does it measure up? Are you exceeding your expectations or are you falling short? If you are exceeding your expectations, do you know how you're doing it? What is contributing to your success and can you sustain it and continue to grow your design business? If you’re falling short of your vision of an

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21:47

A Look Back - A Look Ahead - RD146

Resourceful Designer: Strategies for running a... ·

2018/12/24

A look back at 2018 and a look ahead to 2019. I want you to take a look back at what you accomplished and at what you failed to achieve in 2018. With that in mind, what are you going to do to make 2019 even better? I don’t know your situation. I don’t know your family dynamics. I don’t know your level of education. I don’t know your current work situation. Maybe you’re a student still learning design. Perhaps you’re a new designer still getting your feet wet. Perhaps you’re a veteran designer like I

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44:36

Three-Tier Pricing Strategy - RD145

Resourceful Designer: Strategies for running a... ·

2018/12/17

Try this pricing strategy for your design business. I learned of the three-tier pricing strategy many years ago, but I never gave it much thought in regards to the design industry. Until recently that is. A few months ago I came across it again while reading a business book. A day or two later I was watching a YouTube video, and a designer mentioned using a three-tier pricing strategy in his design proposals. Maybe there's something to this I thought and I decided to give it a try. And you know

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32:06

6 Mistakes Freelancers Make - RD144

Resourceful Designer: Strategies for running a... ·

2018/12/10

Avoid these common mistakes freelancers make. To the uninitiated, running a design business sounds easy. You find clients, create designs for them, they pay you, repeat. Freelancers, however, know there is so much more to it than merely designing. And yet, even armed with that knowledge there are still several mistakes freelancers make when it comes to running their business. 1) Not using downtime productively One mistake freelancers make is not taking advantage of downtime. When things are slow,

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42:56

10 Money Saving Tips For Freelancers - RD143

Resourceful Designer: Strategies for running a... ·

2018/12/03

10 Money Saving Tips For Freelancers Freelance designers rarely know when they'll get their next paycheque. That's why it's wise for us to hold on to the money we do have for those times when income slows down. To help you, I have 10 money saving tips for freelancers you should consider adopting. Have you ever heard the saying a penny saved is a penny earned? It means that any money you save by not spending it is similar to the money you earn. I know there can be various debates about that, but you

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44:29

Holiday Gift Ideas For Designers - RD142

Resourceful Designer: Strategies for running a... ·

2018/11/19

Do you have any gift ideas for Christmas? It’s November, and that means the holidays are just around the corner and everyone is looking for gift ideas for friends and family. I don’t know about you, but every year I dread the question “what do you want for Christmas?” I don't know what to say when someone asks me that question. Are you like that too? In case you are, I’ve come up with ten things you could ask for, that are very useful for designers and are not that expensive. 1) Luna Display Luna

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46:46

Why You Should Join Your Chamber Of Commerce - RD141

Resourceful Designer: Strategies for running a... ·

2018/11/12

Design Business + Chamber of Commerce = Success [sc name="pod_ad"]One of the best marketing tools available to your design business is your local Chamber of Commerce. If you are not taking advantage of how this organisation can help you grow, you are missing out. Big time. What is a Chamber of Commerce? A Chamber of Commerce sometimes called a “board of trade”, is an association or a network of businesses and business people formed with the purpose of promoting and protecting the interests of its

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33:06

Changing Your Perspective In Designing - RD140

Resourceful Designer: Strategies for running a... ·

2018/11/05

What if you looked at design from a different perspective? Sometimes, all it takes to improve your designs or to break out of a creative slump is to alter your perspective on how you go about designing. For the past fourteen years, I've vacuumed the house starting at the South end and working my way North. A couple of weeks ago I took out the vacuum as I usually do only to discover that my wife had chosen that time to groom our two dogs in the living room near the South end of the house. Instead of

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48:53

Freelancing As A Side Gig - RD139

Resourceful Designer: Strategies for running a... ·

2018/10/29

Are you freelancing as a side gig? I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig. Maybe you work for a design agency, or you’re an in-house designer dreaming of going at it alone. Perhaps you’re like Jose, one of my listeners. Josee is a full-time firefighter with a spark for creativity. He started by designing posters and things

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43:31

Design Contract Failure - RD138

Resourceful Designer: Strategies for running a... ·

2018/10/22

Design Contract Failure In this week's episode of Resourceful Designer, I share a case study where a poorly written design contract cost a web designer her fee for the client site she built. Be sure to listen to the podcast for the full story as I go into much more detail in the episode than I will here. Earlier this week a long-standing client of mine called about a bind she was in. Convinced by a friend that she could save money by using Wix for her new website, she hired someone inexpensive in

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