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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

32:06

6 Mistakes Freelancers Make - RD144

Resourceful Designer: Strategies for running a... ·

2018/12/10

Avoid these common mistakes freelancers make. To the uninitiated, running a design business sounds easy. You find clients, create designs for them, they pay you, repeat. Freelancers, however, know there is so much more to it than merely designing. And yet, even armed with that knowledge there are still several mistakes freelancers make when it comes to running their business. 1) Not using downtime productively One mistake freelancers make is not taking advantage of downtime. When things are slow,

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42:56

10 Money Saving Tips For Freelancers - RD143

Resourceful Designer: Strategies for running a... ·

2018/12/03

10 Money Saving Tips For Freelancers Freelance designers rarely know when they'll get their next paycheque. That's why it's wise for us to hold on to the money we do have for those times when income slows down. To help you, I have 10 money saving tips for freelancers you should consider adopting. Have you ever heard the saying a penny saved is a penny earned? It means that any money you save by not spending it is similar to the money you earn. I know there can be various debates about that, but you

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44:29

Holiday Gift Ideas For Designers - RD142

Resourceful Designer: Strategies for running a... ·

2018/11/19

Do you have any gift ideas for Christmas? It’s November, and that means the holidays are just around the corner and everyone is looking for gift ideas for friends and family. I don’t know about you, but every year I dread the question “what do you want for Christmas?” I don't know what to say when someone asks me that question. Are you like that too? In case you are, I’ve come up with ten things you could ask for, that are very useful for designers and are not that expensive. 1) Luna Display Luna

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46:46

Why You Should Join Your Chamber Of Commerce - RD141

Resourceful Designer: Strategies for running a... ·

2018/11/12

Design Business + Chamber of Commerce = Success [sc name="pod_ad"]One of the best marketing tools available to your design business is your local Chamber of Commerce. If you are not taking advantage of how this organisation can help you grow, you are missing out. Big time. What is a Chamber of Commerce? A Chamber of Commerce sometimes called a “board of trade”, is an association or a network of businesses and business people formed with the purpose of promoting and protecting the interests of its

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33:06

Changing Your Perspective In Designing - RD140

Resourceful Designer: Strategies for running a... ·

2018/11/05

What if you looked at design from a different perspective? Sometimes, all it takes to improve your designs or to break out of a creative slump is to alter your perspective on how you go about designing. For the past fourteen years, I've vacuumed the house starting at the South end and working my way North. A couple of weeks ago I took out the vacuum as I usually do only to discover that my wife had chosen that time to groom our two dogs in the living room near the South end of the house. Instead of

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48:53

Freelancing As A Side Gig - RD139

Resourceful Designer: Strategies for running a... ·

2018/10/29

Are you freelancing as a side gig? I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig. Maybe you work for a design agency, or you’re an in-house designer dreaming of going at it alone. Perhaps you’re like Jose, one of my listeners. Josee is a full-time firefighter with a spark for creativity. He started by designing posters and things

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43:31

Design Contract Failure - RD138

Resourceful Designer: Strategies for running a... ·

2018/10/22

Design Contract Failure In this week's episode of Resourceful Designer, I share a case study where a poorly written design contract cost a web designer her fee for the client site she built. Be sure to listen to the podcast for the full story as I go into much more detail in the episode than I will here. Earlier this week a long-standing client of mine called about a bind she was in. Convinced by a friend that she could save money by using Wix for her new website, she hired someone inexpensive in

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33:14

8 Tips To Avoid Burnout And Motivate Yourself - RD137

Resourceful Designer: Strategies for running a... ·

2018/10/15

How do you motivate yourself to avoid burnout? Running a home-based design business is stressful work. It takes motivation and dedication to avoid burnout. But what do you do when that motivation and dedication is waning? As a solopreneur, you are probably a very busy person. You’re either spending a good amount of your time trying to get new clients or spending it trying to please the clients you have. Probably a bit of both. But doing it all by yourself can take a lot out of you. Having a team to

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25:27

How Much Should You Charge For Your Design Services?...

Resourceful Designer: Strategies for running a... ·

2018/10/08

How much should you charge for your design services? How many times have you asked yourself that question? It doesn’t matter if you are new to the design life or a veteran designer, that nagging question is always around. How much should you charge for your design services? There are many things to take into consideration when you ask yourself that question. Such as what pricing strategy you want to use for your design business. But regardless of which approach you choose, be it charging by the

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25:57

Failure Is Always An Option - RD135

Resourceful Designer: Strategies for running a... ·

2018/10/01

Failure Is Always An Option I love that line “Failure is always and options”. I first saw it on a T-Shirt worn by Adam Savage of Mythbusters. In his case, it applied to science and engineering, but it applies just as easily to the world of design. Failure is what lets us learn. Failure allows us to improve, to expand, and to grow. If you fail badly enough at something, you probably won’t repeat the same mistake. In your case as a designer, when I say failure, I’m talking about your designs being

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40:54

How To Politely Turn Away Clients - RD134

Resourceful Designer: Strategies for running a... ·

2018/09/24

How to politely turn away clients Are you afraid to be stuck with a client from hell? If so, knowing how to turn away clients politely is a skill you better learn. In the last episode of the Resourceful Designer podcast, I shared 12 red flags for spotting bad design clients. You should be familiar with them before continuing to read. Unfortunately, spotting a bad client is only half the battle. The next hurdle is turning them away. I go into much more detail in the podcast. For the full story be

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39:11

12 Red Flags For Spotting Bad Design Clients - RD133

Resourceful Designer: Strategies for running a... ·

2018/09/14

12 Red Flags For Spotting Bad Design Clients Bad Design Clients can ruin a business and destroy your love of design. Luckily there are certain Red Flags to help you spot bad clients before things go too far. In past episodes of the Resourceful Designer podcast, I talked about reasons for passing on design projects from both existing clients as well as from new clients. This time I focus on the clients themselves, specifically bad clients you want to avoid. Maybe you’re just starting out, or perhaps

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29:14

Design Is An Investment, Not An Expense - RD132

Resourceful Designer: Strategies for running a... ·

2018/08/31

When clients view design as an investment, you win. Whether or not a potential client decides to work with you relies heavily on your pitch to them. If they like the presentation but view the cost of hiring you as an expense, they may choose to look for more affordable options. However, if they consider the cost of hiring you as an investment, there's a good chance they'll decide to work with you. Not promoting the investment opportunity is a critical factor that holds so many designers back from

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32:17

Features vs Benefits: Marketing Your Design Business...

Resourceful Designer: Strategies for running a... ·

2018/08/24

Do you focus on the Features or the Benefits of working with you? I love visiting graphic and web designers' websites. I love looking at their portfolio of projects to see the work they produce. But even more than looking at portfolios, I love studying how these designers promote themselves to potential clients. One of the things I’ve noticed while visiting these sites is the different focuses presented to visitors. Some focus heavily on the features and services they offer to clients, while other

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30:29

Downselling To Win Design Clients - RD130

Resourceful Designer: Strategies for running a... ·

2018/08/10

Have you tried downselling to win over design clients? Building client relationships is one of, if not the most important thing you can do as a designer. One of the best ways to build relationships is by downselling to your design clients. In a previous episode of the Resourceful Designer podcast, I talked about Upselling to increase your design revenue. In it, I mentioned how upselling is an excellent way of delivering more value to your clients which in turn will make them think higher of

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40:11

Nine Situations When You Should Say No To Your...

Resourceful Designer: Strategies for running a... ·

2018/08/03

Nine Situations when you should say No to your clients. How does that old joke go? “Business would be so much easier if I didn’t have to deal with clients.” It’s funny but unrealistic. Without clients, you wouldn’t have a business. So thank you to all the design clients out there that keep designers like you and me in business. Yes, clients are great. However, some of them can be difficult to work with at times, and others, let’s say they can be a real pain in the ASSumption that we’ll bend over

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22:33

You Can't Rationalize Value - RD128

Resourceful Designer: Strategies for running a... ·

2018/07/20

You can't grow your design business if you rationalize the value of what you do. Most designers don’t get paid what they’re worth. The reason they don’t is that they rationalize the value of the service they provide. What I mean by this is they try to justify why they are charging the price they do for their designs by itemizing what’s involved in their creation process. A logo will cost this amount of dollars because it will take me X hours of research, and another Y hours of development and

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21:30

10 Things To Avoid While Running Your Freelance...

Resourceful Designer: Strategies for running a... ·

2018/07/13

Avoid these 10 things to grow your design business. To run a home-based freelance design business you need to know what to do for it to succeed. You also need to know what to avoid doing so as not to fail. You’ve done it. You’re running your own design business. It’s a fantastic feeling, isn't it? The freedom and the power it brings you. The counterweight is the responsibility and pressures you face because everything is now on your shoulders. When done right, running your own business can be the

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31:22

When Life Interferes With Your Design Business - RD126

Resourceful Designer: Strategies for running a... ·

2018/06/29

When Life Interferes With Your Design Business Running a home-based design business is the best thing any designer could do. At least that’s my opinion, but I could be biased since I’ve been doing it for over 13 years now and I love what I do. But running a home-based design business does have its drawbacks. Such as when life interferes with your plans. Running a home-based design business is great. You can set your hours and work as much or as little as you want. You decide how much you want to

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28:50

Freelancer or Design Studio: Defining Your Design...

Resourceful Designer: Strategies for running a... ·

2018/06/22

Freelancer or Design Studio, which is best for your home-based business? I talk a lot on the Resourceful Designer podcast about running a home-based design business. In fact, it’s why I started the podcast in the first place. Like my catchphrase says, I’m doing this to help designers like you streamline your business so you can get back to what you do best, designing. I’ve covered many topics in the previous 124 episodes over the past few years. Things like pricing strategies, attracting new

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