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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

18:23

Peter Adams, Reporter of Marketing Dive

Wharton Marketing Matters ·

2022/05/22

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next! Hosted on Acast. See acast.com/privacy for more information.

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24:15

Avocados From Mexico, VP of Marketing and Innovation

Wharton Marketing Matters ·

2022/05/05

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole! Hosted on Acast. See acast.com/privacy for more information.

en

18:45

Baskin Robbins, VP of Marketing and Culinary

Wharton Marketing Matters ·

2022/04/28

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and

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15:16

Instacart Head of Marketing on their New Brand Identity

Wharton Marketing Matters ·

2022/04/28

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape! Hosted on Acast. See acast.com/privacy for more information.

en

18:24

Lauren Thomas, Reporter for CNBC covering the Retail...

Wharton Marketing Matters ·

2022/04/28

CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years! Hosted on Acast. See acast.com/privacy for more information.

en

17:38

Head Of Global Marketing, Eat Just, Inc.

Wharton Marketing Matters ·

2022/04/21

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence. Hosted on Acast. See acast.com/privacy for more information.

en

17:13

Liquid Death's SVP of Marketing

Wharton Marketing Matters ·

2022/04/21

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! Hosted on Acast. See acast.com/privacy for more information.

en

17:38

Kathryn Lundstrom, Adweek's Sustainability Editor...

Wharton Marketing Matters ·

2022/04/21

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. Hosted on Acast. See acast.com/privacy for more information.

en

16:46

Decentraland, Head of Metaverse Fashion Week

Wharton Marketing Matters ·

2022/04/07

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland! Hosted on Acast. See acast.com/privacy for more information.

en

16:55

Anheuser-Busch InBev on Marketing In the Metaverse

Wharton Marketing Matters ·

2022/04/07

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse. Hosted on Acast. See acast.com/privacy for more information.

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19:05

Suzanne Kapner, Reporter for The Wall Street Journal...

Wharton Marketing Matters ·

2022/04/07

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories: Crowd chaos forces London store to close amid launch of MoonSwatch collection Luxury Retailer Farfetch invests in Neiman Marcus Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves Hosted on Acast. See acast.com/privacy for more information.

en

25:51

Chief Marketing Officer, Once Upon A Farm & Stevie...

Wharton Marketing Matters ·

2022/03/02

Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging! Hosted on Acast. See acast.com/privacy for more information.

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26:39

Kathryn Lundstrom, Adweek's Sustainability Editor

Wharton Marketing Matters ·

2022/03/02

Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies! Hosted on Acast. See acast.com/privacy for more information.

en

26:51

PepsiCo, Vice President and Head of Marketing

Wharton Marketing Matters ·

2022/02/17

Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more! Hosted on Acast. See acast.com/privacy for more information.

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21:09

Pressed, Chief Marketing Officer

Wharton Marketing Matters ·

2022/02/11

Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists. Hosted on Acast. See acast.com/privacy for more information.

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18:30

Ulta Beauty, Vice President of Integrated Marketing

Wharton Marketing Matters ·

2022/02/11

Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments! Hosted on Acast. See acast.com/privacy for more information.

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17:39

Hit/Miss of the Week with Rafael Canton, Staff Writer...

Wharton Marketing Matters ·

2022/02/11

Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads! Hosted on Acast. See acast.com/privacy for more information.

en

17:31

Target, Senior Brand Marketing Manager on Black...

Wharton Marketing Matters ·

2022/02/03

Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign! Hosted on Acast. See acast.com/privacy for more information.

en

17:37

Groupon, Vice President of Brand on Super Bowl and...

Wharton Marketing Matters ·

2022/02/03

Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month. Hosted on Acast. See acast.com/privacy for more information.

en

17:45

Inclusive Marketing with Sonia Thompson, Inclusive...

Wharton Marketing Matters ·

2022/02/03

Sonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating. Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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