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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

30:44

How to Build a Stronger Partnership with Design

Product Chats Podcast ·

2021/01/08

How should design and product management team up on the journey to successful products? Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

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22:08

New Year Look-back: Marketing to the 99%

Product Chats Podcast ·

2021/01/02

“I think that storytelling is the key to marketing” - Martin Aguinis How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results. From utilizing your customers to announce a new feature, to know your product thoroughly enough to connect its users to it,

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25:07

Leveraging Community: The Product Group How To

Product Chats Podcast ·

2020/12/18

“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively? Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups. Learn more about our awesome online community, the PAC, here.

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15:43

A Closer Look at the Pragmatic Institute Annual Survey

Product Chats Podcast ·

2020/12/11

Survey burnout is real. Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate. The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace. In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and

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24:56

Data Evolution for Product Marketing

Product Chats Podcast ·

2020/12/04

Data is changing the way we do business. But how is it changing product marketing? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.

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25:37

How to make decisions as a Product Manager

Product Chats Podcast ·

2020/11/20

Product managers and product teams own a ton of deliverables, and to ensure product success, strong decision making is one of the keys. On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s

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31:50

The Importance of Design for Product Managers

Product Chats Podcast ·

2020/11/19

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical. Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for

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28:50

Conquering Market Monsters and Complex Products

Product Chats Podcast ·

2020/11/06

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive? On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these

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35:36

Flashback Friday: Keys to a Successful Sales...

Product Chats Podcast ·

2020/10/30

This week we go back in time and join Rebecca Kalogeris and Jen Haskell, Director of Sales Training and Enablement at Monotype as they discuss Sales Enablement teams and Jen's tips and tricks for their success. Jen and Rebecca go over their approach to gaining credibility, making personal connections, and how to nurture each relationship with all of your sales reps. From looking at things from a psychological point of view to the difference in empathy and sympathy, this episode covers behaviors,

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46:28

Product Chat: Why Your Product Doesn't Sell

Product Chats Podcast ·

2020/10/23

There may be numerous reasons why your product isn't selling. One of the biggest may be that finding common ground and working effectively with your sales team has become a challenge. In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor, discusses how you can build a product team that effectively works with sales.

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24:05

Taming the Beast: A Competitive Intelligence Battle-Plan

Product Chats Podcast ·

2020/10/16

The history of competitive intelligence is murky and very, very manual. Enter Ellie Mirman Scott, Crayon CMO. On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task. You can learn more about Ellie by visiting crayon.co.

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46:21

Marketing Metrics that Matter in a Post Covid World

Product Chats Podcast ·

2020/10/09

Everything has changed. The way we market and the data we analyze to make decisions has shifted since the pandemic began. In this episode of Pragmatic Live, Patricia Diaz, senior demand generation marketing manager with Credly, joins our host, Eddie Gordon, courseware designer for Pragmatic Institute to discuss the marketing metrics you should keep an eye on in a post Covid world.

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28:34

Career Adaptation During the Time of Covid-19

Product Chats Podcast ·

2020/09/25

When Covid-19 spread and lockdowns began all over the country, we were all forced to adapt to a new way of working. On this episode of Pragmatic Live, Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City. Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”. You

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23:49

Inbound 2020: Making the Transition - In Person to...

Product Chats Podcast ·

2020/09/18

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way. To learn more about Inbound 2020 visit inbound.com Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

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32:57

Create a Thriving Forever Transaction Business

Product Chats Podcast ·

2020/09/11

What is a forever transaction? On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business. To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

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24:21

Remote Work - Lessons Learned and Strategic...

Product Chats Podcast ·

2020/09/04

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits. On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing

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55:43

Business Model Shifts for the Future

Product Chats Podcast ·

2020/08/29

(Captured during a recent Pragmatic Product Chat) On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.

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39:46

Defining the Power of Win/Loss Analysis

Product Chats Podcast ·

2020/08/21

When you think of the practice of win/loss analysis, what comes to mind? On this episode of Pragmatic Live, founder of Clozd, Spencer Dent, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the true power of win/loss analysis and what it means to professionals in various roles within the product industry.

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34:49

The Buyers Journey Reimagined

Product Chats Podcast ·

2020/08/14

This episode was recorded during our recent product chat. The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust? Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey.

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28:27

The Old Truths of Sales Enablement and Go-To Market...

Product Chats Podcast ·

2020/08/07

It’s time. It’s time to re-think sales enablement and go-to market strategies. On this episode of Pragmatic Live, Mike Smart, founder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

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