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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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All Episodes

41:44

Episode 31: Lara OReilly on the MediaMath beat

Marketecture: Get Smart. Fast. ·

2023/07/28

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We

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05:49

How Lumen Research’s eye-tracking tech measures...

Marketecture: Get Smart. Fast. ·

2023/07/24

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get

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47:52

Episode 30: The TV 📺 Episode with Alan Wolk

Marketecture: Get Smart. Fast. ·

2023/07/21

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more.In this episode:Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.htmlNetflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.htmlTTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ Google Genesis:

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03:46

Sonnant - AI monetization tools for radio and podcasts

Marketecture: Get Smart. Fast. ·

2023/07/17

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

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43:36

Episode 29: TripleLift CEO Dave Clark on Native,...

Marketecture: Get Smart. Fast. ·

2023/07/14

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.In this episode:Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/Freewheel + Roku partner:

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05:16

BidSwitch offers one API call to rule all bid requests

Marketecture: Get Smart. Fast. ·

2023/07/10

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about

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38:29

Episode 28: Nandini Jammi of Check My Ads says...

Marketecture: Get Smart. Fast. ·

2023/07/07

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:MediaMath collapse, one week laterThe government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.htmlVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart

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50:37

Episode 26: Privacy Expert Alan Chapell says...

Marketecture: Get Smart. Fast. ·

2023/06/30

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode:Google selling low-quality video ads: https://archive.fo/thXPFIn-Game ad company Anzu raises $48 million: https://www.calcalistech.com/ctechnews/article/hkzc2ldunMedia Trust claims Russia is sending bad ads to Ukraine:

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30:41

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

Marketecture: Get Smart. Fast. ·

2023/06/30

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/Our panel to discuss the implications:Ken Rona, CEO FxMShiv Gupta, U of DigitalAna Milicevic, Founder Sparrow AdvisorsCopyright (C) 2023 Marketecture Media, Inc.

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04:41

MowPod - Ad tools for podcast owners

Marketecture: Get Smart. Fast. ·

2023/06/26

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our

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44:15

Episode 25: Antonio Garcia-Martinez builds...

Marketecture: Get Smart. Fast. ·

2023/06/23

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.Also, apparently Zuck is about to murder Elon in the ring. Also:NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/ ID5 integrated into TTD:

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06:38

Sovrn gives an update on its 4 ad products for indie...

Marketecture: Get Smart. Fast. ·

2023/06/20

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/sovrn-walter-knapp .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of

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40:31

Episode: 24: The one and only Joe Zawadzki

Marketecture: Get Smart. Fast. ·

2023/06/16

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better

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06:19

Viant believes DSPs should be DSPs

Marketecture: Get Smart. Fast. ·

2023/06/12

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/viant-tim-vanderhook .Visit Marketecture.tv to join our community and get access to full-length in-depth

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36:33

Episode 23: Live from "ID5 On the Road" conference....

Marketecture: Get Smart. Fast. ·

2023/06/09

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode:Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/Liveramp for sale

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03:54

CoHost - Podcast hosting and analytics with some B2B...

Marketecture: Get Smart. Fast. ·

2023/06/05

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/co-host-fatima-zaidi .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners

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47:38

Episode 22: Mike Katz Cuts Through the CDP BS

Marketecture: Get Smart. Fast. ·

2023/06/02

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas.Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv to join our

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05:41

Relo Metrics - Digital-style analytics for sports...

Marketecture: Get Smart. Fast. ·

2023/05/30

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry

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43:46

Episode 21: Time CEO Jessica Sibley on removing the...

Marketecture: Get Smart. Fast. ·

2023/05/26

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall.In this episode:TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv to join our community and get access to full-length in-depth interviews

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06:25

MiQ - A global programmatic agency doing $600M+ in...

Marketecture: Get Smart. Fast. ·

2023/05/22

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart

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