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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

01:01:50

60 | The One About Content

The Obvious Choice ·

2023/05/08

Social media shouldn't be the only tool you pull out of your toolbox. It's important to use it strategically, depending on what stage you are in your business. How your social media is more like a savings account rather than an ATM machine. The three types of content that you'll need in your social media. The four different groups you write content for (and why you may only ever write for the first two.) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness

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19:49

59 | (HOT SEAT) Going From Luke Warm Conversations To...

The Obvious Choice ·

2023/05/05

Having conversations that don't lead anywhere can signal a disconnect in your content. Luckily, there's an easy fix. The difference between content that gets "likes" and that gets sales. A game to play to tell better stories to connect with your ideal client. How to deal with the fear of judgment when sharing your story. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking,

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01:05:37

58 | 22 Lessons From a $5 Million a Year Coaching...

The Obvious Choice ·

2023/05/03

The final episode in the 3-part series that's sure to give you a better perspective on everything from your business, life, and happiness. How overnight success happens and why people with big followings are still bartending to make ends meet. The only thing that should come first in your business before anything else and getting those first clients. Why everyone should write content but not for the reason you think and how not to write like a pompous ass. -- The Obvious Choice is presented by

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52:01

57 | 22 Lessons From a $5 Million a Year Coaching...

The Obvious Choice ·

2023/05/01

These aren't the same broad lessons that you hear repeated in different ways from so-called "pros." Check out these Not-So-Obvious lessons and see what you can apply to your business. Two internal "default settings" that you can use to avoid overthinking and anxiety. Four filters to use to approach buying and reading books so you benefit the most from them and save yourself time. The most counter-intuitive advice about being "professional" you'll ever hear. -- The Obvious Choice is presented

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19:32

56 | (HOT SEAT) Building Content That Connects...

The Obvious Choice ·

2023/04/28

Telling your story sounds great in theory but how do you actually do it? One question you'll need to know the answer to. Two types of stories you need to tell. The trick to pulling out great stories. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join

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52:43

55 | 22 Lessons From a $5 Million a Year Coaching...

The Obvious Choice ·

2023/04/26

Most lessons are hard-earned through time and experience. Get ahead of the curve by incorporating these lessons into your business and life. Two ideas to bring more joy and get more results Two mindset shifts to feel more at peace Two ways to be happier in your business and your life -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-look, aesthetically clean program every

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58:27

54 | All About The Online Trainer Academy (OTA)

The Obvious Choice ·

2023/04/24

How to make more money, help more people, and have more freedom. OTA's been the leading course for online fitness and nutrition business and coaching foundations since 2013. In this episode, you'll learn: Whether it's right for your unique situation and goals. How it compares to other programs. All about the 'get clients' guarantee. The time commitment and what is included. The price of the program is increasing $400 on May 18th, 2023. If you want to get in before it does, please register at

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16:20

53 | (HOT SEAT) Using Your Forgotten Greatest Asset...

The Obvious Choice ·

2023/04/21

Social media and content creation not your jam? That's okay. You don't need it. Advertising in your neighborhood (janky is better.) Being a walking advertisement in the right places. Using donation-based events for lead generation. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at

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52:26

52 | The Sabotaging Behavior That's Costing You and...

The Obvious Choice ·

2023/04/19

You might be your own worst enemy when it comes to getting results for your business and for your clients. Why we can't stop tinkering with things that are working How to reset client's expectations so they don't expect constantly changing programming How getting your clients results doesn't mean they're happy with working with you -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a

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48:56

51 | Why Goal Setting Leads To Disaster

The Obvious Choice ·

2023/04/17

Conventional wisdom for goal setting is wrong. It does serve a purpose - just not the purpose you think it does. Why goal setting is problematic What to focus on instead of goal setting How Goodhart's Law can help your clients (and your business) The Obvious Choice is presented by QuickCoach.fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your

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19:36

50 | (HOT SEAT) Twitter Tricks For Getting Clients

The Obvious Choice ·

2023/04/14

Tweeting up a storm but feeling stuck and considering adding another social media platform? If it ain't broke, don't fix it - going deeper instead of wider. How to be the "first to the scene" to get noticed more. Choosing accounts that share your vision to learn from. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+

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50:53

49 | The Super Basic Business Principle You're...

The Obvious Choice ·

2023/04/12

It's guaranteed that you've heard this particular piece of business advice before and probably think you've done it well. We can almost promise that you haven't. The advantages of starting 3 sizes smaller How to prevent your market from price shopping What you have here is a failure to communicate (in their language) The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking,

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58:46

48 | Protecting Your Clients From Change Addiction

The Obvious Choice ·

2023/04/10

A client's excitement and motivation when they first start working with you is infectious, but it can lead to burnout and failure if you don't carefully manage it. Your job as a coach is to protect them from their good intentions and keep them grounded. One question to test your client's ability to follow through on their program. How to keep your clients engaged so they stick to their program long enough to reach their goals. Helping your clients understand the difference between the best way,

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13:48

47 (HOT SEAT) Overcoming Online Stage Fright

The Obvious Choice ·

2023/04/07

Being the proverbial wallflower online is hard to get over. It's scary, but here's how to make it easier and more fun. Getting more comfortable by letting your geek flag fly. Blending your geekiness with fitness to create an extra special product. Leveraging your fellow geeks to grow your network and get more clients. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking,

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50:44

46 | How to get your clients to do what they need to do

The Obvious Choice ·

2023/04/05

You may be able to build an amazing program, but how are you at helping your clients play Life Tetris? Understanding the difference between the science and the art of what you do as a coach. How to prevent your clients from taking on too much. Protecting your clients from the domino effect of change. The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean

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58:28

45 | Building A Killer Onboarding Process To Set Your...

The Obvious Choice ·

2023/04/03

Your new client is at peak excitement and motivation when first signing up with you. Help them carry that momentum forward by making their next steps easy and clear. Two things every client needs to know when they start. Nine missteps to learn from Coach Charlie. A full onboarding process example to learn from. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking,

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15:16

44 | (HOT SEAT) Do You Need To Change Your Niche?

The Obvious Choice ·

2023/03/31

You market to one type of client, but a completely different kind signs up with you. Now what? How to split test your content to decide which path to take. Pay attention to the signs the Universe is sending you BONUS: Instead of trying to find new leads, do this instead. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join

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42:30

43 | How You Can Better Help Clients Who Are...

The Obvious Choice ·

2023/03/29

There's a difference between understanding your client's bodies academically and knowing their lived experiences. You'll have to do some extra work to learn what it's like to be them if you want to help them succeed. Understand the Seesaw of Empathy to take better care of your clients. How to learn to be more fluent in your client's language and experiences. One question you should ask all of your clients. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness

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01:03:48

42 | 8 Non-Obvious Coaching Truths

The Obvious Choice ·

2023/03/27

Some of these may be tough to swallow, but they're worth thinking about. Being more productive ≠ yet another app or trying to "make money while you sleep." Where referrals and easy sales come from. Two things your clients don't give a rat's tail about. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim

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14:11

41 | The 4 C’s of Every Successful Coaching Business...

The Obvious Choice ·

2023/03/24

You need more structure. In today's episode, Jon dives deep into the four elements of all coaching businesses. The secret isn't doing all of them. It's doing one of them at a time. Most coaches kind of work on all at the same time, which results in them working really hard and getting nowhere. What's the One Thing you need to focus on right now? Focus on that, then make a different thing your focus. And so on. By the end of this short episode, you will know what to focus on and get a

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