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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:50:49

Kevin Keith (OrangeTheory Fitness) | Relevance Will...

The CMO Podcast ·

2022/02/23

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue. Kevin has been OTF's Chief Brand Officer for five years. His

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00:42:28

Super Bowl LVI Marketing Roundtable Discussion

The CMO Podcast ·

2022/02/16

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small. In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts

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00:51:39

Russell Barnett (My/Mochi) | Your Reputation Precedes...

The CMO Podcast ·

2022/02/09

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards. Russell is perhaps the world’s expert in scaling small food and beverage brands to create

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00:50:48

Morgan Flatley (McDonald's) | Risks Equal Rewards

The CMO Podcast ·

2022/02/02

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range. Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and

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00:58:51

Courtney Harwood (Everside Health) | Let Your...

The CMO Podcast ·

2022/01/26

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states. Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad

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00:43:45

Don McGuire (Qualcomm) | Marketing Objectives Must...

The CMO Podcast ·

2022/01/19

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only

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00:45:43

Guy Kawasaki (Canva) | The Democratization of Everything

The CMO Podcast ·

2022/01/12

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well. In this wide-ranging conversation, Guy talks about why

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00:53:53

Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven

The CMO Podcast ·

2022/01/05

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In

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00:46:27

Than Hartsock (John Deere) | R&D and Marketing

The CMO Podcast ·

2021/12/29

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction. During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks

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01:00:34

Aron North (Mint Mobile) | 90,000% Growth and...

The CMO Podcast ·

2021/12/22

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in

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00:43:47

DE&I | Jessica Robertson (TOGETHXR)

The CMO Podcast ·

2021/12/15

Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's

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00:47:04

Ricky Engelberg (Vista) | Helping Small Businesses...

The CMO Podcast ·

2021/12/08

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services. In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more. CMOs often hold one

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00:54:24

Michelle Van Slyke (The UPS Store) | 'Tis the Season...

The CMO Podcast ·

2021/12/01

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers. In this conversation, Michelle talks to Jim about how she and her team

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00:42:00

DE&I | Karen Ashley & Melissa Tizon (Providence)

The CMO Podcast ·

2021/11/29

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon, VP of National Communications. Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of

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00:50:22

Kathy Fish (Formerly P&G) | Growth Works

The CMO Podcast ·

2021/11/24

Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which

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00:36:49

DE&I | Andrea Brimmer (Ally)

The CMO Podcast ·

2021/11/22

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets. In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind. The CMO Podcast DEI mini-series is

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00:52:32

Jennifer Davis (Learfield) | Fandom Meets Commerce

The CMO Podcast ·

2021/11/17

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more. In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to

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00:36:58

DE&I | Frank Cooper (BlackRock)

The CMO Podcast ·

2021/11/15

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being. In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. The CMO Podcast DEI mini-series

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00:42:19

Bethany Quam (Blue Buffalo Co) | Feed'em Like Family

The CMO Podcast ·

2021/11/10

In this episode of The CMO Podcast, Jim is joined by Bethany Quam, Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter. Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition

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00:50:51

DE&I | Charisse Hughes (Kellogg) & Stacy Kemp (Deloitte)

The CMO Podcast ·

2021/11/08

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes, SVP & Global CMO at Kellogg Company, and Stacy Kemp, Principal/Partner at Deloitte. In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offerings

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407 results

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