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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

2:05

Who Listens to Business Podcasts, the Hunt For...

Sounds Profitable ·

2025/01/16

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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1:10

Industry Research, News, and the Business of Podcasting

Sounds Profitable ·

2025/01/16

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).

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4:16

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, &...

Sounds Profitable ·

2025/01/15

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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3:58

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Sounds Profitable ·

2025/01/14

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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4:47

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy...

Sounds Profitable ·

2025/01/13

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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9:54

Examining Business Podcast Audiences, Potential...

Sounds Profitable ·

2025/01/10

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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3:21

Renewing Big Podcast Deals, Meta's Changing Ad...

Sounds Profitable ·

2025/01/09

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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5:24

Audio Lessons from 2024, The Podcast Promotion...

Sounds Profitable ·

2025/01/08

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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6:28

How 🍯 Might Impact Podcasting, Audio Fuels Branded...

Sounds Profitable ·

2025/01/07

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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5:17

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Sounds Profitable ·

2025/01/06

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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7:39

The $1,000 Podcast Listing, Podcasting's 2025...

Sounds Profitable ·

2024/12/20

Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.

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5:09

Preserving Spoken Word, Canadian Podcasting Charts, &...

Sounds Profitable ·

2024/12/19

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable.

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5:53

IAB Solicits Podcast Best Practices, On Air Fest 2025...

Sounds Profitable ·

2024/12/18

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni

en

4:43

Influencer Agencies Managing Talent, Podcast Listing...

Sounds Profitable ·

2024/12/17

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The

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5:00

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic...

Sounds Profitable ·

2024/12/16

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable.

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8:19

Amazon Auto’s Potential, True Crime Podcast...

Sounds Profitable ·

2024/12/13

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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4:13

True Crime Listener Research, YouTube's Video Podcast...

Sounds Profitable ·

2024/12/12

Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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5:41

Meme Marketing Perils, New Zealand's Podcasting...

Sounds Profitable ·

2024/12/11

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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5:59

Reflections on a Podcasting Career

Sounds Profitable ·

2024/12/11

Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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3:15

Podcaster Launches Beverage, BetterHelp Top AU...

Sounds Profitable ·

2024/12/10

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia.Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable!Find links to every article mentioned and the full write-up here on Sounds Profitable.

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