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PODCAST

Cat & Cloud Podcast

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby &

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All Episodes

00:28:20

High Brow Coffee + Tea | Wholesale Partner Special!

Cat & Cloud Podcast ·

2019/07/22

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner

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00:52:05

How Will A Barista Earn A Living Wage?

Cat & Cloud Podcast ·

2019/07/15

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money:

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00:43:11

Show Up, Feel Better. | Q & A

Cat & Cloud Podcast ·

2019/07/08

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds:

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00:51:31

Letting Your Guard Down

Cat & Cloud Podcast ·

2019/07/01

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan:

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00:52:05

Partner Forum Planning And Tips for Interviewers

Cat & Cloud Podcast ·

2019/06/24

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram:

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00:44:21

More Alike Than Different

Cat & Cloud Podcast ·

2019/06/17

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article:

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00:51:01

These Are My Favorite Podcasts

Cat & Cloud Podcast ·

2019/06/10

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to

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01:05:45

Caveman Coffee | Choose Yourself

Cat & Cloud Podcast ·

2019/05/27

We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting

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00:33:26

Being Sued By Caterpillar Inc.

Cat & Cloud Podcast ·

2019/05/20

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca

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00:37:42

Navigating Business Relationships

Cat & Cloud Podcast ·

2019/05/13

Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy

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00:52:18

Jonathan Raymond of Refound | Good Authority |...

Cat & Cloud Podcast ·

2019/05/06

Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out! Drink coffee with a purpose:

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00:43:46

You Are Your Most Valuable Asset | Chris Baca + Jared...

Cat & Cloud Podcast ·

2019/04/29

If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome. Drink coffee with a purpose: https://catandcloud.com/products/subscription Follow Chris & Jared: https://www.instagram.com/realchrisbaca https://www.instagram.com/jared_truby Chris's YouTube channel: https://www.youtube.com/realchrisbaca Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Cal Newport: http://www.calnewport.com/

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00:50:27

Guy Kawasaki | Wise Guy - Thinking For Yourself &...

Cat & Cloud Podcast ·

2019/04/22

Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks. We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take

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01:15:25

Alex Banayan | The Third Door | Rethink What Is Possible

Cat & Cloud Podcast ·

2019/04/16

You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams. Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking

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01:20:36

Jeff Newton | Americano Mondays | Tips for Pursuing a...

Cat & Cloud Podcast ·

2019/04/08

Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals. Resources: Jeff Newton | IG: https://www.instagram.com/jeffnewton/ website:

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00:45:51

Matt D'Avella | The Worst Thing You Can Do Is Nothing

Cat & Cloud Podcast ·

2019/04/01

1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: https://apple.co/2WCQlB5 Spotify: https://spoti.fi/2FOQCeX Resources: Matt D'Avella YouTube: https://www.youtube.com/mattdavella Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T Minimalism Netflix Documentary: https://www.netflix.com/title/80114460 Coffee!: https://catandcloud.com/products/subscription

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00:50:17

Fire Academy to Coffee Director | Life Lessons from...

Cat & Cloud Podcast ·

2019/03/25

Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community! The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Hawthorn Coffee episode: https://apple.co/2TTr3Sm Resources: Hawthorn Coffee | website: http://hawthorncoffee.com IG:

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01:07:15

Coffee Is Not The Most Interesting Thing About You |...

Cat & Cloud Podcast ·

2019/03/18

Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Moving Away from the Bar | Self Imposed

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00:48:34

What Is Relationship Coffee? | Truby Origin Trip...

Cat & Cloud Podcast ·

2019/03/11

Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy Coffee Marketing + Employee/Farmer Disconnect:

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00:35:17

Time Management Tips + The Cultural Cost of Employee...

Cat & Cloud Podcast ·

2019/03/04

Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy! The only coffee subscription you need: catandcloud.com/products/subscription Related Links: Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b Reezy Resells | Food

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