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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

20:37

Why You Need to Be Getting Google Reviews

My Digital Farmer Podcast ·

2021/10/06

Are you asking your customers to leave you a Google Review? Why not? It's the fastest way to rank higher in Google's search results. In this episode, I continue to explore the GMB (Google My Business) listing strategy, and how collecting Google reviews should look for your SEO plan.

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30:58

Understanding the 5 Types of Google My Business Posts

My Digital Farmer Podcast ·

2021/09/29

Did you know you should be creating regular posts in your GMB (Google My Business) listing? In this podcast, we talk about what the 5 types of posts are, and how they can help Google better understand WHO you are and how to share the right information with those who are searching for you.

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24:30

What to Put In Your GMB Business Description

My Digital Farmer Podcast ·

2021/09/22

Have you claimed your GMB Google My Business Listing yet? If you want to show up in the top 3 Google searches, it's important that you optimize the "business description" of your listing. In this episode, I break down what topics you should include as well as some best practices to make sure you're getting seen by Google for the right things.

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29:08

What is the Google Map Pack (And How to Show Up In It)

My Digital Farmer Podcast ·

2021/09/15

Is Google helping you find new customers? If not, why not? In today's episode, we talk about how to get your farm to rank higher in Google's search engine, specifically by getting your farm to list in something known as the "Google Map Pack." This top-three results listing is the gold standard of SEO, but how do you get in there?

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52:30

The Secrets to Executing a Successful CSA Early...

My Digital Farmer Podcast ·

2021/09/08

How do you get MORE of your current CSA members to pre-register for your CSA share next year? For the last 5 years, our farm has consistently gotten between 70 and 89% of our membership to renew early before Thanksgiving. In this episode, I talk through how we do it -- what are the secrets that underpin our success story and strategy?

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21:41

What is the Primary Purpose of Your Website?...

My Digital Farmer Podcast ·

2021/09/01

What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS episode, I'm going to make an argument for what I think the PRIMARY purpose of a website SHOULD be. And in my experience, MOST farm websites are NOT making it a priority. Ready to hear what it is?...

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16:26

How Many Customer Touch Points Does It Take?...

My Digital Farmer Podcast ·

2021/08/25

Remember that commercial with the Owl and Tootsie Roll Pops? He would ask, "How many licks does it take to get to the center of a Tootsie Roll Pop?"... Then he would start to count until he lost patience and just swallowed it whole. What if I asked YOU, "How many customer touch points does it take to get a person to turn into a customer?..." Do you know the answer to this question? And more importantly: do you have a strategy to keep those touch points happening? In this episode, we talk about the

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27:17

Damage Control - When You Screw up A Customer Order

My Digital Farmer Podcast ·

2021/08/18

How often do you screw up a customer order? For us, it's about 2 times per week. I used to dread these moments. I felt like I was a failure, and it always seemed like I lost ground with my client. The reality is that mistakes are going to happen. How we respond though can make a huge difference. In this podcast, I talk about how I've been experimenting with a new damage control response that is turning those "moments of misery" into "moments of magic." Maybe making mistakes isn't so bad after

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01:06:34

Should You Start a CSA Farm? New SARE Resource: CSA...

My Digital Farmer Podcast ·

2021/08/11

Have you thought about starting a CSA, but you're not sure if you're up to it? What does it take to become a great CSA farm? Before you take the leap, what if you could get some advice from seasoned CSA farmers, to tell you what you need to commit to if you want to be successful?... In this podcast, we interview Lauren Rudersdorf and Cat Becker, collaborators of the recent North Central SARES video series called: CSA Starts Here. We talk about how this video can help future CSA farmers decide if

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43:30

How to Use a "CSA Giveaway Challenge" to Indoctrinate...

My Digital Farmer Podcast ·

2021/08/04

A few weeks ago, I launched a challenge inside my CSA's private Facebook group that was meant to create some fun and excitement. I had no idea it would end up propelling my brand identity forward so profoundly. In this episode, I audit this Challenge Experiment and show you how to indoctrinate your CSA members into your brand's "why."

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01:01:25

Amplify your CSA's Impact with Facebook Groups - My...

My Digital Farmer Podcast ·

2021/07/28

Are you looking for a way to build momentum in your CSA community? Tricia Borneman from Blooming Glen Farm shares how her new CSA Facebook group has reenergized her CSA members AND her business: "One of the top 5 best things I've ever done in my business." We talk all about how to set up your group for success and get your members learning from each other.

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41:05

117 Talking about the "Why" Behind Your Business

My Digital Farmer Podcast ·

2021/07/21

What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the "what" -- they buy the WHY behind your business. In fact, it's the "why" that bonds them to your brand for life. In this episode, we discuss the power of the "why" in your messaging, how to find it, and what it looks like to lead with it in your marketing.

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35:00

Filling Your CSA's Pipeline with Leads Using a...

My Digital Farmer Podcast ·

2021/07/14

What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In today's episode, I interview Victoria Rogowski who has developed a "Surplus Subscription" membership that does just that.

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18:04

115 How to Increase Your Email Open Rate

My Digital Farmer Podcast ·

2021/07/07

Are you looking to raise your email open rates? In this podcast I share the simple process of how "cleaning your email list" will vastly improve your email sender reputation (and increase your open rates).

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32:10

How to Plan a Successful Volunteer Work Day on Your Farm

My Digital Farmer Podcast ·

2021/06/30

Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices to help you organize a stellar volunteer work day on the farm.

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40:41

Customer Onboarding: How to Do it FAST

My Digital Farmer Podcast ·

2021/06/23

Imagine finding out your CSA was starting WAY earlier than planned, and you had to onboard your customers in 4 days. That's exactly what happened to me this year. In this episode, I break down the ESSENTIALS of customer onboarding -- what to talk about and how.

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58:34

How to Set Up a Market Card Style CSA with Jen...

My Digital Farmer Podcast ·

2021/06/16

Have you thought of doing a "Market Card" style CSA, but weren't sure how it worked? Well today's guest is Jen Browning of Juniper Layne Farm in Portland, and she answers all the details for how to set up this kind of CSA. A gold mine of step by step information!

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29:17

The Power of the Weekly Special - My Interview with...

My Digital Farmer Podcast ·

2021/06/09

Getting a new customer to buy for the first time is a critical step you must ace as a business. It's the moment when the relationship changes from "observer" to "buyer." One of the best ways to finesse this key moment in the customer journey is to build a great first offer. In today's episode, my guest Juliet Orezietti shares her strategy of "the Weekly Special" and how she uses it to build her email list and turn fence-sitters into paying customers.

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55:13

5 Tips to Crush Instagram Stories with Kendall...

My Digital Farmer Podcast ·

2021/06/02

Take my free 7 Day Instagram Stories Challenge at mydigitalfarmer.com/IGStories. Are you making the most of Instagram Stories to grow your connection with your followers? Today's guest Kendall Ballantine from @MarketingforFarmers shares her expertise in all things Instagram to help you learn 5 tips to turn your IG Stories into sales.

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01:03:35

CSA Farm Case Study - Interview with Ann Stone of...

My Digital Farmer Podcast ·

2021/05/26

In today's episode, I feature a case study of a CSA farm that's ALSO doing online orders, shipping, and farmer's market. Ann Stone of Elmwood Stock farm shares her marketing secrets that help her get discovered by the likes of Cook's Illustrated Magazine and Spruce Eats.

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348 results

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