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4 Ways You Can Get More Wholesale Orders

2019/10/10

Are you currently selling your handmade products wholesale but you’re not quite sure how to get more wholesale orders? Well, in this post, I’m going to show you four ways to get more wholesale orders in your handmade business. 1. Place Wholesale Information on Your Website The very first tip that I have for you is to just place some sort of wholesale information on your website. This could be just information informing people that you sell wholesale along with your terms or could be a

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What You Need to Know BEFORE Starting A Wholesale...

2019/10/08

Do you want to start selling your handmade products wholesale to brick and mortar stores? Keep reading because in this post I’m going to share with you what you need to know before starting your wholesale business. Quantity The first question you’re going to need to ask yourself is, can you handle producing quantities of more products? This is the nature of selling wholesale. What we’re normally used to when we have an online retail store is selling one item to one customer. When

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5 Tips for Building Great Wholesale Relationships...

2019/10/03

Do you currently sell your products wholesale to brick and mortar stores but you’re wondering how you can make the most out of those buyer relationships? That’s a great question because with just a few simple tweaks, you can make so much more money with the existing buyers that you already have. Create a Custom Newsletter My very first tip for you is to have a wholesale buyers only newsletter. This is a great way to stay in touch with your wholesale buyers without having to email each

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How to Reach Your Ideal Customer (without using ads)

2019/10/01

Are you wondering how to get your ideal customers to come to your website, look at your products, and finally start making some sales? In this post, I’m going to show you three ways to get your ideal customers coming over to your site without spending a dime on ads. Social Media The first method is using social media. I know, I know everyone is using social media and everyone thinks they already know a thing or two about how to leverage it, but what I’m going to share with you is

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5 Reasons Your Customers Aren’t Buying From You

2019/09/26

Are sales kind of slow in your handmade business? You might have people coming over to your website, but why isn’t anyone buying? In this post, I’m going to share with you five reasons why people aren’t buying from you so you can go and fix those issues and start making more sales. 1. Your Site is Slow The first reason why people aren’t buying from you is probably because your site loads slowly. This happens more often, I’ve seen, with people who have their website on

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Do You Know Your Ideal Customers?

2019/09/24

Do you know your ideal customer? How well do you know them? This is so important because if you don’t know your ideal customer, you’re not going to able to find where they are online and bring them over to your shop, so you can start making sales. In this post, I’m going to talk about how knowing your ideal customer is going to help you in some business decisions that are going to attract them to come over to your shop and I’m going to share with you my proprietary technique

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5 Ways to Market Your Business (Even if You Have Zero...

2019/09/19

Don’t have any social media followers? That’s okay because in this post I’m going to share with you how you can make sales in your shop even if you have zero followers. Media Outreach The first way that you can make sales even if you have zero followers, and this is my favorite way, is with media outreach. This means getting your products featured or mentioned in magazines, blog posts, by social media influencers, by celebrities, on TV shows, on radio channels and so on. This

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The BEST Tools To EASILY Schedule your Social Media...

2019/09/17

Are you curious about what my favorite social media tools are? Stay tuned because, in this post, I’m going to break down all of the different social media tools I’ve used in the last few years, pros and cons for each of them and why I’m choosing to keep things simple. Let’s get into talking about my favorite, current social media tools. Instagram If you’re on Instagram- I currently use Planoly, and I have heard that Later is very similar if not even better than Planoly. What I like

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Frequently Asked Questions from Handmade Business Owners

2018/12/07

Our Creative Hive VIP Facebook Group has grown tremendously over the last few months. We have an amazing, supportive community and I love seeing people flourish in there! We get a lot of questions coming in every day and while I would love to answer every one myself, I wouldn’t have enough time in the day to do it! As you’ll see in my responses below, I give extremely thorough and in-depth feedback. So here’s what I can do instead. I’ve compiled a list of frequently asked

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Why You Should Research the Trends with Olena Mysnyk

2018/10/22

1. When things weren’t going so well, what was the one thing that gave your business a boost? We had a couple of crisis periods and I was even thinking that that was the end, but thankfully, we “swam ashore”. We started making bookmarks for the wholesale orders and corporate gifts and somehow this idea saved us from drowning. 2. How did you know it was time to hire someone and what was the first thing you outsourced? MyBookmark was established in 2011, my sales grew and I realized that I

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How To Think Outside the Box and Tap Into Your...

2018/06/20

When things weren’t going so well, what was the one thing that gave your business a boost? It seems like it takes a slow period, the kind that makes you second guess every decision you’ve made, to really force you to think outside the box and tap into all your resources. I don’t know if there is one special back-pocket maneuver that is guaranteed to boost business drastically when things aren’t going well, but there are a few things that we’ve found can help reignite the energy around the

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The Importance of Preparing Your Business for Growth...

2018/06/13

When things weren’t going so well, what was the one thing that gave your business a boost? When someone with a lot of presence in social media shared my work on Instagram or Facebook, that was really helpful. How did you know it was time to hire someone and what was the first thing you outsourced? With the exception of manufacturing, such as printing, I have never outsourced anything. From the beginning I was in charge of everything, from my website, photography, social media, etc. I have

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How to Use New Ideas to Pique Interest with Customers...

2018/06/06

When things weren’t going so well, what was the one thing that gave your business a boost? I started my business in 2010, so this has happened many times along the way! It has always been a bit of a roller coaster ride, which I think is important to remember is normal in this business. My general rule of thumb now after going through this a few times is to shake things up. Customers get bored too – even the most loyal ones. My best bet is to come up with some new ideas during … The

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How a Strong Portfolio Can Help You Grow Your...

2018/05/30

When things weren’t going so well, what was the one thing that gave your business a boost? It seems an odd thing to list as it’s not really something in my control, but often when I’ve found myself in a slump my work will get featured by a large website or magazine and it reinvigorates interest in my work. You can submit to a lot of publications, be it on or offline, and it can make a significant difference to the size of your audience. How did you know it was time to hire someone … The

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Thinking About Promoting Your Product to a Store?...

2018/05/25

It can be downright scary to talk to a store about your product! You have spent all this time and energy creating something and getting it right. You’re thinking to yourself, “What if I’m not really ready yet to wholesale?”, “What if the store doesn’t like my color options?”, “Am I displaying my inventory in a professional way?” Here are a few things I have learned along the way about wholesaling. 1. Know your client and where your client likes to shop What kind of spending money does she have

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Case Study: How I studied my ideal clients before...

2018/02/07

Starting an online business isn’t easy. You are excited about your idea, you invest all your time, effort and money into it and most of the times you end up few months after hearing crickets. I’ve been seeing many of my own attempts growing slowly. My products disappearing from the Etsy results, my Instagram with barely likes… As entrepreneur and creative I’ve started several businesses: from handmade products such as handmade soaps, clutches, kimonos or pencil cases to my graphic & web design

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How to Manage Inventory – A Beginner’s Guide

2018/01/10

As a seller of custom-made products, you often have to focus on two aspects of the business at once- manufacturing and sales. Both are equally important. If you manufacture great products but don’t have a sales funnel, your products won’t move. If you sell very well and lose sight of manufacturing, you may end up with no products to sell. Advancements in inventory management have today made it possible to automate one half of the process. As someone donning multiple roles, it is good to understand

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How to Make Your Competitors Irrelevant

2017/11/09

What do you think of when you hear the word “competitor”? For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us. But I’m here to tell you today: it doesn’t have to be this way! Your competitors are valuable to your business for many reasons but regardless of whether you use them or not, you still need to outrun them so you can stay ahead. And how do you outrun

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A Little Known Way to Boost Traffic and Increase...

2017/10/23

How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.) Take a Guess Take a look at

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How to Write Copy That Sells (and Win More Customers)

2017/10/11

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition. Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions,

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