PODCAST

The Expert Author Show

Brian Ellwood

This is a show about optimizing all areas of your life: career, health, productivity, and wealth.

business marketing

All Episodes

16:36

Your Offer Helps People With Health, Wealth, Or...

The Expert Author Show ·

2021/12/16

If you're a coach or expert who's gotten a few clients but is struggling to get your business to 100K/year... This is one of the main things that could be holding you back. Many coaches don't even want to talk about their program in terms of a direct gain of health, wealth, or relationships.... They want to keep things vague and ethereal (and confusing)... This video will help you (see why you should) get over that so you can increase your sales, make a bigger difference in the world, all the while

23:39

What The “Michelin Method” Is & How You Can Use It To...

The Expert Author Show ·

2021/12/10

Have you ever had a hunch that it takes more than just a Facebook Group, podcast, webinar, or an instagram account to get clients? Well more than a hunch...more like a fact in your life? Most coaching programs focus on the tools necessary to become a coach. This would be like taking a cooking class and having the instructor talk about the type of pot or knife they are using (for the whole time). Would that make sense? There's more to getting clients in your coaching practice than just having a tool

19:10

The 5 “Ingredients” Required To Hit 6 Figures As A Coach

The Expert Author Show ·

2021/12/02

Most other coaching programs help you get clients using the 'tools' of the trade... Facebook Groups... Webinars... Paid ads... Sales techniques... DM's... Funnels... While these things are necessary, it takes more than having a Facebook Group to get clients. (Otherwise, everyone with one would be successful). The tools are like a pot that you'd use for cooking a meal. The pot is vital to get the meal cooked, but it doesn't affect the outcome nearly as much as the ingredients. The same concept exists

30:24

How To Land Your Next 3 High Ticket Clients Using The...

The Expert Author Show ·

2021/11/22

Many of those "guru" coaching programs are failing people because they are missing key "ingredients" that make a coach successful... It's a lot like thinking a fancy pot alone will cook you a delicious meal. It's what goes IN the pot that makes the bigger difference. Today I reveal my method - the Inside Out Method - for getting clients that I've used to help myself and my clients generate six figures as a coach. ****************************** If you are ready to book your call with me (and apply

19:23

The Secret Reason Most Coaches Have Confidence Issues

The Expert Author Show ·

2021/11/15

Instead of looking in the mirror and telling ourselves that we are worthy to be coaches and get paying clients... What if we just offered something that we can actually deliver on, and was a fair price for what it was worth? That way, we wouldn't have to convince ourselves of our worth everyday. Because...drum roll...the business isn't about us anyways. It's about getting people a result. In today's episode I describe one simple paradigm shift that will allow you to appropriately structure

14:43

3 Steps To Landing Your First Paid Coaching Clients

The Expert Author Show ·

2021/11/11

If you want to cook a great meal, what matters more, the ingredients, or the pot you cook it in? For many people trying to figure out the online education business, they are focused on the pot, not the ingredients. The pot = things like starting a Facebook group, running paid ads, building your funnels, and creating LOADS of content The ingredients = knowing who your ideal client is & what you do for them, creating an irresistible offer that sells, creating a program that gets the outcome. Once you

14:14

How To Get Back An Extra 1-2 Hours Per Day (To Put...

The Expert Author Show ·

2021/11/05

A lot of days, it feels like I'm trying to squeeze 100 pounds of shit into a 50 pound bag. In other words, there are more things I want to get done than I have time for. A lot more. We are all strapped for time. It's our most precious and most limited resource. For many of my clients, they come to me wanting to start or grow their coaching business but they don't have more than a few hours per week to apply towards it. The first thing we work on is getting A LOT more of their time back so they can

35:41

Without This, Business Success Means Nothing

The Expert Author Show ·

2021/10/29

For me, the foundation of a good life is good health. In this episode I go into detail on how I used to be unhealthy - had some problems - and ended up going on a journey to learn about nutrition. I discovered a simple philosophy about food that has really worked for me. Tune in to find out my approach to eating that helps me feel strong and vibrant, have a ton of energy, and almost never get sick. ****************************** Are you a coach who has struggled with any of the following? -clearly

12:08

The Most Powerful Way To Make Your Offers Irresistible

The Expert Author Show ·

2021/10/21

If your offer sucks, it won't matter how many followers you have, emails you send, posts you make, or strategy calls you schedule. Creating an irresistible offer is, in fact, the most powerful thing you can do to grow your education business. There are many steps to creating an irresistible offer, but there is ONE that stands above them all. Find out what it is in this episode :) To find out if my Nail Your Niche 1:1 coaching program would be a fit for you, email me at: brian@brianellwood.net

20:50

How To Go From Real Estate Investor To Coach

The Expert Author Show ·

2021/10/15

Some real estate investors have made a bunch of money, and now pursuing higher and higher levels of income is starting to feel empty. They long to start sharing what they have learned and help some people along the way. They want to wake up and feel like the work they do is benefitting someone else other than themselves. If this is you - and you've ever considered getting into the education industry - this episode will help you sort out some of the key steps to transition from investor > coach. it's

09:07

How I (Mostly) Overcame Anxiety & Depression

The Expert Author Show ·

2021/10/07

In my 20's I started to experience anxiety and depression. Some days I'd feel nervous or sad. Other days I'd feel totally normal. How is it possible that one day I feel fine, and the next I'm wrecked? Luckily, I was recommended a book, which ended up (still to this day) being the most valuable book I've ever read. I was able to apply what I learned and (mostly) reduce or remove those feelings of anxiety and depression. Today I share my story and what I learned in the hope that it might help you too

25:09

The #1 Reason Most Coaches Can't Sell Their Programs

The Expert Author Show ·

2021/09/30

It pains me to see so many coaches with big hearts fail to sell their programs. People tell them to get better at sales & create more calls. The sad part is that doing more calls and creating more conversations won't do anything but burn you out even more. There's a critical piece of the puzzle to fix FIRST. This training is part of my paid online course "Nail Your Niche". To learn more about the course and see if it's a fit for you, go to: www.brianellwood.net/offer Are you a coach who has

11:21

The Reason Why I Do What I Do

The Expert Author Show ·

2021/09/20

Ever since I was a teenager, I've had an intuition that there were better answers to how to live this thing called life. Deeper truths that would allow me to unlock my potential and have a more fun and enjoyable stay on this floating blue ball. I've been obsessed with finding (and then sharing) those answers to empower myself and others through the application of wisdom. In this episode I share my story of how I came to be this way, and what benefit you stand to gain by consuming anything I create.

13:23

The Best Business Book I've Ever Read

The Expert Author Show ·

2021/09/16

If you've ever struggled with WHAT you should be doing in your business... You're not alone. This has always been my #1 challenge. What exactly should I be focusing on today in order to reach my goals? The irony is that focusing on "what" turned out to be the problem in and of itself. Tune in today to find out the big epiphany I had after reading what is now my favorite business book. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly

23:44

The Coaching Industry's "Dirty Little Secret"

The Expert Author Show ·

2021/09/07

Did you know that the coaching & expert industry has a "dirty little secret"? Did you know that this is the #1 thing that is getting in the way of their success? This "dirty little secret" has sabotaged my own success on at least 2-3 occasions since I got started in the industry. In this episode I share my story, as well as what YOU can do to avoid falling victim to this dirty little secret... So you can grow your revenue with integrity and authenticity. Are you a coach who struggles to answer the

15:04

Why I Wish I Would Have Followed My Dreams Sooner

The Expert Author Show ·

2021/08/30

I used to think I had to hit a certain financial goal BEFORE I could follow my true dream (of being a teacher)... It took me the better part of a decade to arrive at that imaginary finish line. Then, I shifted gears to doing what I loved... Only to find that I could earn a living doing that (and could have all along). Now I often wonder what would have happened if I STARTED with doing what I loved... And let the money follow me. Many clients I work with are caught between their money making business

14:11

Why Your Offer Must Be SPECIFIC

The Expert Author Show ·

2021/08/23

One thing I struggled with in the beginning was getting clients. It seemed like no matter how much I posted.. Or how hard I tried to "convince" people to work with me... The answer was usually NO. My initial plan to fix this was to just add more marketing and sales... To jump on 5 new social media platforms... You know the biz. And you already know that it didn't work. Trying to sell a product without clear messaging about what it does... Is like trying to chop a tree down with a wooden mallet. Is

16:22

If You Build It, They WON'T Come

The Expert Author Show ·

2021/08/16

If you are posting a bunch of content and writing emails (but it feels like nobody is listening)... The truth is, they aren't. That will continue, unless you change your priority to focus on the one thing that will fix it. Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you have 100% confidence you can deliver the outcome -packaging up your actual product to deliver the

20:13

Is Fear The Underlying Reason You Aren't Taking Action?

The Expert Author Show ·

2021/08/12

If you have been struggling to take action (and it's really because you're scared of something)... I have an alternative, non-mindset-based approach to fixing this that will allow you to UNLEASH your message so you can finally start making an income and an impact. Tune into today's episode if you want to obliterate all confidence issues and make noticeable progress in the growth of your education business on a daily basis. Are you a coach who has struggled with any of the following? -clearly

17:20

What I Believe Is Possible For You

The Expert Author Show ·

2021/08/05

If you have a deeper mission or calling in life that you want to pursue... But, you're unsure of how to start (or if you could even make money doing it)... You NEED to tune into this week's podcast episode. In it, I share exactly what I believe is possible for you (and what you should expect along the way). Are you a coach who has struggled with any of the following? -clearly defining who your ideal client is -clearly defining the specific outcome you create for them -ensuring you have 100%

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