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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

business entrepreneurship

All Episodes

56:55

Developing Confidence with Joe Massie

The Flower Podcast ·

2020/06/21

Our guest this week is Joe Massie and we're excited to partner with him on promoting his new on-line course. Joe is known for his amazing design style and his achievements including, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown Chelsea Flower Show (‘09/’10/’11/’12/’13). Joe is the youngest person ever to achieve this feat. We hope you enjoy our interview as we unpack all the great

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39:48

Spoken From the Heart...Steve Moore

The Flower Podcast ·

2020/06/15

Our love of flowers and the human spirit, our passion for creativity, inspiration, and encouragement will always connect us, and I am grateful to share this journey with you. For the first time since we started our podcast almost 2 years ago, we didn’t air an episode last week. Wanting to be sensitive and not creating a platform that seemed self serving or like a personal promotion, we choose to press pause. So, for this week, we decided to reach out to one of our past guests from this season, Steve

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01:09:08

Sarah Campbell and Jordan Marx from The Big Flower Fight

The Flower Podcast ·

2020/05/31

A little more than a couple of weeks ago, you may have seen on social media that a new show was coming to Netflix. It’s name, The Big Flower Fight!! The show has 10 teams of two that participate in a flower competition in the spirit of The Great British Bake Show. My guests this week are no stranger to The Flower Podcast, Sarah Campbell and Jordan Marx. I want to thank everyone for the questions that were sent in, and we tried to cover all of them and I want to thank Sarah and Jordan for joining The

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59:14

The World of Alaska Peonies with Martha Lojewski

The Flower Podcast ·

2020/05/24

With Peony season in full swing here in the US and around the world I’m excited to dive into the world of Alaska Peonies! this week! My guest this week farms peonies in Alaska and manages sales for the Alaska Peony Cooperative. I can’t wait to dive into my chat with Martha Lojewski. This remote part of our country is the last haven for this majestic flower once the regular season comes to an end towards the end of June. so If you’re a flower farmer or you just plain love peonies I think you’re going

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01:01:53

Connecting with Your Clients with Mindy Rice

The Flower Podcast ·

2020/05/17

Mindy Rice is our guest this week on The Flower Podcast. Her business is Mindy Rice Design and is based out of Los Olivos, California. Mindy's unique flair for floral and event design has earned her a loyal client base. A native Californian, Mindy’s background in fine art and fashion informs her work with a sophisticated use of color and sense of proportion that are her hallmarks. She’s had clients around the globe and has been featured in many publications; Martha Stewart, Grace Ormonde, and

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52:03

Floret Flower's Erin Benzakein

The Flower Podcast ·

2020/05/10

We're excited to replay our episode with Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community. This week, Scott and Erin discuss the beginning of Floret, flower farming, their seed business, and her new book 'A Year in Flowers.' Erin brings her experience and award winning eye for design to this week's episode. Discussing her

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01:07:39

Digging into the Business of Flower Farming with...

The Flower Podcast ·

2020/05/03

Our guest this week is Sarah and Steve Pabody of Triple Wren Farms. It's great to be able to take some time and interview both Sarah and Steve. With a busy family and flower farm, we're grateful that both of them were able to join this weeks podcast. Together, they grow amazing specialty cut flowers, build gorgeous weddings, and mentor new flower farms. We covered so much great information in our time together. We discussed employees and creating a good working culture inside the business. In

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56:59

Sam Jacobson of Ideaction Consulting

The Flower Podcast ·

2020/04/26

Our guest this week is Sam Jacobson of Ideaction Consulting. Sam started his company in 2016 to help wedding pros reach their goals to make more money with strategies and tactics based on the science of persuasion. Sam and Scott chat about how to help your clients during these challenging times, he stresses the importance of listening, our websites, and the importance on preparing for a busy Fall/Spring wedding season. You can learn more about Sam an all of our other guests at The Flower Podcast

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01:29:21

Rose Grower: Gracie Poulson of Grace Rose Farm

The Flower Podcast ·

2020/04/19

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story! Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her

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01:30:56

Understanding Your Season with Katie Davis of...

The Flower Podcast ·

2020/04/12

Our guest this week is Katie Davis of Ponderosa and Thyme. Katie has a heart for education and mentorship and is comfortable teaching the basics as well as pushing experienced professionals to expand their creative boundaries. She is based in Salem, Oregon and on this episode Katie shares from her heart about growing her business through her personal health challenges. Scott and Katie also discuss how our businesses go through seasons and how you can navigate those obstacles. You can learn more

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01:11:46

Adapting Through Adversity with Steve Moore of...

The Flower Podcast ·

2020/04/05

Excited to have Steve Moore of Sinclair & Moore Events as our guest this week. Steve shares his story of how his business began and how he grew his business from sewing wedding dresses to becoming a wedding planner. He also discusses how his business and brand is handling some of the challenges we're all facing as we find the new normal after the effects of the Cover-19. I hope that you find his words both encouraging and inspiring. You can learn more about Steve and all of our past guests on our

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01:04:45

Photography for Florists with Kim Branagan

The Flower Podcast ·

2020/03/30

Kim Branagan is our guest this week, and she brings her heart felt love of photography, flowers, and people to The Flower Podcast this week. Besides photographing weddings and events, Kim has helped creative entrepreneurs with learning photography, branding, and website imagery. Kim and Scott discuss the importance of photography and taking the time to make sure everything you do is captured for marketing and social media. She shares helpful tips to help you brand your business better. Kim Branagan

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01:04:58

Hitomi Gilliam: Celebrate, Elevate, and Educate

The Flower Podcast ·

2020/03/26

Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion. We're excited to share this in person interview with Hitomi right after the Floristry Teacher Conference. She shares many of the topics and key points covered at this ground breaking conference. Hitomi shares the benefits of standardizing and unifying what floral teachers offer in their workshops and classes. You can learn more about Hitomi and her past episode on the Season

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01:13:47

Spreading Kindness with Flowers

The Flower Podcast ·

2020/03/22

This week's episode is dedicated to spreading kindness through flowers amidst a great deal of uncertainty. It's a pleasure to have 4 businesses as guests this week. We hope their stories will encourage and inspire you. You can learn more about this episode on our website. The Flower Podcast Thank you to our sponsors: Accent Decor Details Flowers Software FlowerSchool NY/LA

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41:45

Bonus! Cultivated: The Elements of Floral Style with...

The Flower Podcast ·

2020/03/18

Christin Geall owner of Cultivated, chats about her new book, Cultivated: The Elements of Floral Design. Last summer, I had the pleasure of chatting with our guest and now, She is here to share more about her latest works. Her love of writing, gardening, photography, and floral design are all captured in her new book, “Cultivated: The Elements of Floral Style” by Christin Geall. Christin draws upon the fine arts and historic sources and encourages all of us to think differently about flowers. Words

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45:03

COVID-19 Update with Patrick Dahlson of Mayesh and...

The Flower Podcast ·

2020/03/15

As I mention on almost every episode, I created this podcast to help, serve, and encourage our friends in the floral industry. Over time my flower family has continued to grow and literally cover our planet and with the events over the last couple weeks and especially the last 72 hours at the time of this recording these words are the basis for this week’s impromptu interview. Events have been canceled or postponed, flights have been disrupted, social distancing has become more than just a buzz

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01:11:52

Tom De Houwer: Designer, Mentor, and Educator

The Flower Podcast ·

2020/03/08

My Guest this week is from Belgium and for more than 20 years, Tom De Houwer has inspired thousands of people, worldwide through his unique teaching and philosophy. Tom’s speaking engagements and demonstrations have brought him all over the world, from China to South Korea, Mexico, The Netherlands, France, Italy, and The U.K. just to name a few. His relatable teaching style brings clarity and ignites passion to live one’s true authentic purpose. You can learn more about Tom De Houwer here. Go to

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01:10:42

Flower Farming with Georgia Monroe of Basecamp Farms

The Flower Podcast ·

2020/03/02

Our guest this week is Geogia Monroe, owner of Basecamp Farms located in College Station, Texas. It's always exciting to chat with a flower farmer in different parts of the country. Each area has different challenges and opportunities. Georgia shares her love of flowers and her flower journey. She also chats about converting from vegetable production to flower production, how she markets her flowers, and the importance of being a part of a local network of growers. You can learn more about Georgia

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43:35

Bonus! The Art of Wearable Flowers with Susan McLeary

The Flower Podcast ·

2020/02/27

Bonus Episode! Excited to have Susan McLeary as our special guest for this bonus episode. We chat about her new book 'The Art of Wearable Flowers', and how she selects models, the hydration chambers, and what influenced her in her floral journey. You can follow her page under season 4 and learn more about Susan and her past episodes. Follow the link on her page to order her new book. Be sure to subscribe on your favorite app! Follow this link to her page: Susan McLeary Our home page is The Flower

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01:04:37

Kelly Shore: Sourcing American Grown Flowers

The Flower Podcast ·

2020/02/24

Kelly Shore, owner of Petals by the Shore, is our guest this week on The Flower Podcast. Kelly shares her story and her passion for using seasonal flowers. I was also excited to learn about her new venture The Floral Source which promotes American Grown Flowers and sourcing local seasonal product. We chat about the need to attend floral workshops, floral communities, being transparent with your clients, and the importance of connecting to local flower farmers. Be sure to subscribe to The Flower

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