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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

27:27

EP057 – Beyond Awesome: Creating Systems for Success...

The IT Experts Podcast ·

2021/08/23

The podcast episode is called Beyond Awesome: Creating Systems for Success and in this episode, there is much vulnerability from me. We begin the episode with myself sharing personal things like my story and who I am outside of the IT Experts Community. I also shared with Jason and Heather where I came from, why I’m doing what I’m doing and how we at IT Experts are helping the IT & MSP community. I also share with you, and the guys from Bitdefender my favourite movie, and something that people don’t

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11:01

EP056 – 'Please STOP Selling the TECH In Your MSP'...

The IT Experts Podcast ·

2021/08/16

I love to work in a collaborative manner with the members of the IT Experts community, but sometimes we need a bit of “Tough Love! In this episode, I am telling you frankly to stop selling the tech in your MSP and check out this short sharp blast on what you should do instead and more importantly how to change your messaging to help resonate with your target market better To begin with, I highlighted that not all MSPs are the same though they do the same function, just like business coaches! I want

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16:10

EP055 – Leadership Keynote at SDC Channel Summit

The IT Experts Podcast ·

2021/08/09

The SDC Channel Summit was a one-day summit including a series of 50-minute roundtable sessions educating MSPs on the key issues they face as they look to be a partner in their customers’ digital transformation journey. I’m proud to have been part of this event and do the keynote speech on how to build high-performing teams that drives business growth. In my keynote speech, I talked a little bit about our very own, the IT Experts MSP Profit Builder System, the Shadow of a Leader which is about how

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11:15

EP054 – How to Get the Best Out of Your Virtual Teams...

The IT Experts Podcast ·

2021/08/02

You may know that we have an amazing team based in the Philippines. I get asked a lot about my team, what we do, how we work and how we make it a great team? I start this show by sharing some brief details about my team and how I want them to feel part of the business, not only with the successes but also with the challenges we’ll go through to scale and grow. I highlighted that though I want my team to work hard and give back to the business, at the same time I want all of us to have a bit of fun

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24:38

EP053 - Benefits of MS Dynamics In Your MSP with John...

The IT Experts Podcast ·

2021/07/26

Today we talk about business automation, process automation and delivering significant stickiness to your clients by providing them effectively with their own PSA Tool. To start off, John shared the journey of the company which started as a one-man MSP then transitioning to a company that’s now a Dynamics for SME-based clients. John then touched on technical side of things like details about Microsoft Dynamics and the apps they include. He describes MS Dynamics as a big box of Lego. John and I then

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21:47

EP052 - The Future of the MSP Business with Jason...

The IT Experts Podcast ·

2021/07/12

I asked Jason what the relationship with new clients will look like in the future, and how conversations will change. Jason believes that the biggest fundamental change in terms of client relationships is that the goals of technology will then be a direct alignment to the goals of the business. Jason and I then talked briefly about sales and how sales language is so important. I shared how it’s similar in our very own IT Experts Community within the IT Experts App where we don’t sell but rather

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33:28

EP 051 - The Future of the MSP Business with Jason...

The IT Experts Podcast ·

2021/06/28

We talked about business automation, the latest technology, the shape of leadership and the things to come in your IT & MSP business in the new way of working. Jason began talking about how he sees rapid changes within the structure of the MSP and helpdesk as a whole. He talks about the points he believes will be in the future of MSP and help desk like how the customer care piece is going first line and product portfolios will just continue to grow and grow. Then Jason and I weighed in briefly on

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26:57

EP 050 – Why is My MSP Not Growing - 50th Episode...

The IT Experts Podcast ·

2021/06/21

We are still giving you a tonne of value but this time, it comes with so much MORE. First, we cover off what you need to do right now to get you on track and get your IT & MSP business growing. Spoiler alert! It’s all about confidence and discipline. Secondly, as we launch this special episode, we also launch our brand new IT Experts Test, I go through with you in this podcast why we asked each question and then explain why it is so important. I encourage you to take the IT Experts test which only

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25:06

EP049 - How to Adopt a Hybrid Working Environment...

The IT Experts Podcast ·

2021/06/07

This episode is a two-part podcast where I share with you the interview that BBC Radio London held with me talking about how to adopt to the new way of working. In this episode, I tackle the four key points and break down the tips and strategies in adopting a hybrid working environment, I share with you the 7-minute audio clip of the interview I had in BBC Radio London. In the interview, I talked about how to set up a routine when working from home and the changes we’ve seen on how we work more

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24:55

EP 048 - Understanding How DISC Profiling Can Really...

The IT Experts Podcast ·

2021/05/31

PPA or DISC profile, whatever you name it, is a profiling tool that scores you from the questions you answer. It is an assessment of behaviour for you to better understand yourselves, your peers and your team members. It scores you focusing on four personality traits: D – Dominance I – Influence S – Steadiness C – Compliance I go on to explain more specifically the different types of assessment, from D to C, and how people with these results fit into the world of IT & MSP.

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30:42

EP 047 - Serving, Selling and Closing Online with...

The IT Experts Podcast ·

2021/05/18

In this episode, he shared powerful tips on how to smash, destroy and kill any reservations, issues, and challenges that IT & MSP business owners have around prospecting online, how to talk to people online, and closing online. Matt shares how he believes that human-to-human interaction built within the structure, despite technology automation and marketing, plays a very bold part in sales, now more than ever. He and myselWef then continued to share how Sales is all about the service element.

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10:04

EP046 – Returning to the Hybrid Office with Ian Luckett

The IT Experts Podcast ·

2021/05/10

Returning to the hybrid office will obviously come with leadership challenges for IT & MSP business owners, so I share with you 3 strategies or tips to get staff back into the office, get them working, and engaged. 1. Regrouping and reconnecting 2. Resetting individual targets 3. Creating an engaged environment I hope that this episode helps you prepare to get your teams back to the office and make sure you are getting the best out of your IT & MSP business. You can access the

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08:03

EP045 - The Power of the IT Experts Community with...

The IT Experts Podcast ·

2021/05/03

Welcome to the IT Experts Podcast - Break Fix Edition; shorter and sharper blasts of IT & MSP business growth tips, tricks, support, and advise. And in today's episode, I share with you our IT Experts community and what it’s all about, how it can help you, what it can do for you, and what it provides you. Obviously, we created our own app that’s aligned with our company values and created a community to provide value, assistance, and support to IT & MSP business owners. There are 3 levels

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34:27

EP044 - How to Virtualise your MSP Teams, Leadership,...

The IT Experts Podcast ·

2021/04/26

Heather shares with us how the way of selling and growing is evolving. She then talks about how making inclusive business decisions will not only get your business better results but also have your team buying in the same vision and moves the same direction. She also notes two sides to consider in selling virtually which are: 1. Technology 2. Strategic understanding before getting on a call and sell Heather also discussed how marketing doesn't have to be expensive. She encourages to find a

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27:46

EP043 - How to Grow an MSP Marketing Team with Pippa...

The IT Experts Podcast ·

2021/04/19

Pippa shared with us how marketing has changed in the last five years, with the trend now focusing a lot on the digital space such as social media, webinars, e-books. She also foresees this trend to continue in the next five years. We talked about when, as an IT & MSP business owner, you realise that working with an external marketing agency takes too long and you need to be more reactive, that is the time that you need to invest in your own marketing team. It is important that you stay

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09:50

EP042 - How to Prevent Cancellations in Your MSP with...

The IT Experts Podcast ·

2021/04/05

In this episode of the IT Experts Podcast - Break Fix edition, we talk about some proven and practiced tips that we have at the IT Experts community on how to prevent customers from canceling and postponing their services. You need to remember that retaining your current customers is as good as finding new clients in your IT & MSP business. But first, you need to understand what sales language is, and really set the truths and the facts from everything else. Now, what are the steps that

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08:30

EP041 - Quick MSP Problem Solving Trick with Ian Luckett

The IT Experts Podcast ·

2021/03/22

So, what are they? Step 1: Get All the Facts - What is going on? What is the effect of the issue that is being identified? Step 2: State the Issues Correctly - Look at the actual business impact of said issues objectively Step 3 - Ask the Right Questions - What is the issue's impact on the client and on the business? Hear and listen to these questions' answers. Step 4 - Agree on the Next Course of Action - Makes sure it is SMART! Step 5 - Implement - Promptly execute on the ideas

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29:35

EP040 - Understanding Your MSP's Digital Marketing...

The IT Experts Podcast ·

2021/03/15

Ayan shares how your digital marketing footprint can be compared to real estate -- how much are you investing in it? She also discussed how you don't necessarily have to hire a digital marketing agency for your IT & MSP business as there are many things that you can immediately do on your own such as: 1. Claim your Google My Business (GMB) listing 2. Get Google reviews She also talked about how even when you're not aware of it, your digital footprint can be easily checked. Ayan also

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35:08

EP039 - How Does Targeted Marketing Works in MSP with...

The IT Experts Podcast ·

2021/03/08

In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business. Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer journey and figure out how you move each prospect from one section to another. He also shared how

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28:25

EP038 - How to Take Your MSP from 6-7 Figures to Sold...

The IT Experts Podcast ·

2021/03/01

Pete talked about how he came into the decision of selling his seven figure MSP business, even after swearing not to. We also tackled how the most important currency right now is TIME, and how important it is how and where you spend your time. Pete also shared his long journey taking his MSP business from founding it to selling it just before the Covid 19 pandemic hit the world last year. He says that he can't pinpoint a specific technique that he used in growing his business but says that

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