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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

business marketing

All Episodes

00:28:09

Customer Experience with Eric Stein (Branch)

Apptivate: App Marketing Explained ·

2019/02/19

This episode of Apptivate focuses on Customer Experience, touching on how it contributes to engagement and retention, the integral role of Deep Links, and what we can expect to see in the future.

en-us

00:13:58

Switching Vertical with Patrick Witham (Postmates)

Apptivate: App Marketing Explained ·

2018/12/18

Patrick was Director of User Acquisition at Product Madness when he started to observe the rapidly growing market of on-demand delivery. He then decided to move vertical and took up a position as Director of UA at Postmates. In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.

en-us

00:20:20

Cross Device Media with Eric Kovalkoski (Stitch Fix)

Apptivate: App Marketing Explained ·

2018/12/12

Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web. He also tells us about different tools available to advertisers to determine the user’s journey through multiple devices.

en-us

00:13:39

Incrementality with Melissa Lertsmitivanta (Realtor.com)

Apptivate: App Marketing Explained ·

2018/12/04

Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow for ultimate incrementality.

en-us

00:17:52

Fraud with Sam Bruns

Apptivate: App Marketing Explained ·

2018/11/13

In this podcast, mobile marketing expert, Sam Burns, covers the different types of ad fraud from click injections to bot traffic and offers advice on how to spot it and stop it. He also offers a vision of a future in which fraud could be minimised globally.

en-us

225 results

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