PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

11:34

Make more money from your website with these three...

The Edward Show ·

2025/04/17

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightforward. 🎧 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: https://youtu.be/MNHCwj5O4HI 🎧 Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing - Matthew Stafford: https://youtu.be/cmaKHu269Cg 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be

01:27:29

Apple Crushed Their Ads So They Learned SEO and Hit...

The Edward Show ·

2025/04/16

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long before - but they stuck with it. One of their biggest setbacks: iOS 14.5 took their cost per acquisition from $20 to $200. As a result, they taught themselves real marketing. Programmatic SEO, conventional SEO, email marketing, remarking, public relations, conversion rate optimization, and much better Meta ads and Search Engine Marketing. Still testing new

08:04

How to Roast a Giant Bird: Dissing Duolingo to 60M Views

The Edward Show ·

2025/04/15

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks. The format? Calling out Duolingo’s shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments. The fake, unprompted social proof gets an above-average amount of conversions on videos that already have an above-average amount of views. Find a format that works. Scale it. Manufacture social

15:43

SEO Subreddit Explodes Over Mass AI Content Debate

The Edward Show ·

2025/04/14

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - as well as my opinion on each comment - in this glorious post. Then I give my own take on: - If you should use tons and tons of AI-generated pages on your website to game search engine optimization. - How to use AI text for SEO in a way that is safe 🤯 Source: https://www.reddit.com/r/SEO/comments/1jyq6eq/whats_your_experience_with_massgenerated_ai/

15:29

How PR Pros Manufacture Credibility (And How to Copy...

The Edward Show ·

2025/04/13

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.” But here’s the thing. It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase. It’s the long tail effects that make it worth while. This is what public relations professionals and agencies are

15:27

How to Ethically Steal Viral Content and Make $150K MRR

The Edward Show ·

2025/04/12

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue. And a discussion on how to adequately handle attribution with TikTok and Instagram Reels. Combine all of this with a solid bottom-of-funnel SEO strategy and you’ve got a unicorn on your hands 🦄. ⭐️ Source: https://www.socialgrowthengineers.com/apps 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear

08:46

$4,000 Profit per Month From an SEO Page Getting Only...

The Edward Show ·

2025/04/11

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now. This purchase-intent page gets only 300 clicks per month, but results in $4,000 monthly profit for this SEO consultant. Think like an owner - research the market, identify an issue that customers in that market struggle with, and fill that gap. Act like an SEO - match your keywords to the gap that you are filling. It sounds so

20:02

What to Do if You Can Already Rank for Keywords

The Edward Show ·

2025/04/10

E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, this is for you. This is for people who can do SEO, but don’t know what to sell. SEO is a superpower! But most of the time SEOs don’t know how to find keywords that will bring DIRECT MONEY!! That’s what this is about. This is about building and selling what you’ve built, THEN SCALING. Scaling and scaling

16:55

How to Find Money-Making Keywords in the Travel Niche

The Edward Show ·

2025/04/09

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are under-targeted and easy to get top positions for. This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products

10:11

Broke Dude Growth Hacks Fame and Success in 5 Months

The Edward Show ·

2025/04/08

E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah Carey’s record for the most consecutive weeks at No. 1 - IN JUST FIVE MONTHS. This marketing story has everything: - Normal SEO - Parasite SEO - Social media marketing - Influencer marketing - Viral marketing - Growth hacking - Come up story Tons to be inspired by in this one. ⭐️ Source:

13:33

Local Subreddits Are Open for Parasite SEO

The Edward Show ·

2025/04/07

E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game and do parasite SEO in. Parasite SEO is using another website’s ability to rank (prioritization within Google or high domain authority) for your keywords. With Reddit, it has the added benefit of fake social proof - searchers think this is coming from a customer of the company doing Parasite SEO so there’s more trust. This is what’s going on in these

12:22

How to Control Your Competitors’ Online Narratives...

The Edward Show ·

2025/04/06

E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that blanket the SERPs. See what branded keywords competitors are ranking for. Make a short-form mobile video on everything. Or… somebody searches a competitor and your video review of that competitor comes up. You can shape your competitors' search narrative through this like you’re a puppet master. This is insane. ⭐️ Read

01:16:03

"They Nuked My Site Overnight" - Lars Lofgren on...

The Edward Show ·

2025/04/05

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google. We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance. Lars is a legendary marketer - one of Neil Patel’s early employees, a well-known killer in affiliate SEO, a popular blogger, and advisor to Dropbox, Evernote, and more. Lars’s blog: https://larslofgren.com/ Lars on LinkedIn (tell him you

09:41

Entrepreneur Fails by Not Going Where the Customers Are

The Edward Show ·

2025/04/04

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER. Then the entrepreneur starts succeeding. They share their story. Then I share how to do this with search engine optimization. Instead of cold calling, or doing SEO where you target cold traffic, or playing the viral lottery, you can make SEO landing pages targeting people searching on Google for exactly what to offer. 🧲 For more: Compact Keywords -

14:08

What Happens When You Post 5 Minutes a Day

The Edward Show ·

2025/04/03

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, what your day was like, books you’re reading, podcasts you’re listening to, people who inspired or helped you, your workspace, weekly and monthly recaps, milestones, pivots, experiments, new implementations, things you’re cutting, questions you’re trying to figure out, customer and client testimonials

16:13

Why Every SEO Needs to Start Using Video

The Edward Show ·

2025/04/02

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get content from. Then you hit your keywords from two different channels. There’s a ton to unpack here

14:08

Is Programmatic SEO Dead?

The Edward Show ·

2025/04/01

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google’s Scaled Content Abuse Policy. Google’s Scaled Content Abuse Policy: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Scaled%20content%20abuse,-Scaled%20content%20abuse&text=This%20abusive%20practice%20is%20typically,no%20matter%20how%20it's%20created So this answers if Programmatic

05:07

March 2025 Google Core Update: Winners, Losers & What...

The Edward Show ·

2025/03/31

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Let’s do this. 𝕏: https://x.com/edwardeachday Threads: https://www.threads.net/@edward.builds 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:12 Overview of the March 2025

08:32

Google Detects Location-Specific Searches

The Edward Show ·

2025/03/30

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and will help out businesses a lot more than they realize. This is everything you have to do. ——— 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 How Smart is Google? 00:29 Local Keyword

08:13

Elon Musk Greenlights Vine Revival

The Edward Show ·

2025/03/29

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok. This is Vine’s story, it’s acquisition to Twitter, it’s feature set, how it will be useful for marketers and entrepreneurs, and more. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and

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