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6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

58:52

#180: Overwhelm

6 Figure Creative ·

2021/12/28

Being overwhelmed can stop you from achieving your goals and living the life you want. This can be especially damaging when you run your own business, so your livelihood relies on you alone. In this episode, Chris and Brian talk about how they deal with overwhelm in their businesses and in life. They also discuss mental health issues such as PTSD, ADHD, and ways to cope as a self-employed creative. Get ready to start 2022 in the right headspace for success: listen now to learn more! In this episode

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64:27

#179: Is The Antiquated Commercial Recording Studio...

6 Figure Creative ·

2021/12/21

For decades, recording studios around the world were able to thrive in a healthy music industry full of platinum albums, hefty recording budgets, and, most importantly, ACTUAL profits. Things have steadily declined over the past 15 years with large commercial facilities closing down left and right. For many studios, the final nail in the coffin was the COVID-19 lockdown. While many are failing, some are still thriving despite the struggles of many other studios. In this week's interview, our guest

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51:00

#178 From Homeless To $130k/yr In Just Three Years |...

6 Figure Creative ·

2021/12/14

In 2017, John McLucas was homeless and sleeping on a foam pad in his one-room, windowless recording studio. Just a few years later, he's earning a six-figure income as a producer working with pop artists to provide a high-value, white-glove service. How did he make this massive change? While there isn’t one thing John did right, there are a few big things he did that you can start doing today to put your own freelance business on a similar trajectory. Listen to this episode of 6 Figure Creative now

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55:11

#177: Using the Power of Humor to Grow Your Business...

6 Figure Creative ·

2021/12/07

Humor is a great way to connect with your friends 1 on 1, but it’s one of the most difficult things to do right in marketing (1 on many). Allie LeFevere of Obedient Agency has spent the last six years helping companies find the sweet spot between lame, lifeless jokes and cringy, over-the-top humor to get their marketing just right. Listen now to learn how Allie has built her business from a two-person partnership to a thriving agency with 8 people on the team! In this episode you’ll discover: How

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59:13

#176: How To Use Email Marketing To Land Corporate...

6 Figure Creative ·

2021/11/30

Most freelancers shy away from the corporate world because “they’re special snowflake creatives who will never sell out and could never possibly be fulfilled working with corporations”. The reality is that any creative work can be fulfilling. The beauty of working with corporate clients is they actually have budgets. With budgets come options... The option to actually make great money as a creative. The option to turn down clients who don’t have budgets. The option to do bigger, better, more

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55:31

#175: The 6 Figure Creative's Guide To Copywriting...

6 Figure Creative ·

2021/11/23

The words you write have the power to build trust and win clients, but they also have the power to bore people to death and turn away clients. It’s your choice whether you want to put in the work to write website copy that does all the “selling” for you. Most freelancers, unfortunately, leave copywriting as an afterthought. This creates a massive opportunity to stand out from your competitors by taking the time to nail your website copy. This week’s guest, Rachel Greiman, is a freelance copywriter

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68:27

#174: How You're Sabotaging Your Business With These...

6 Figure Creative ·

2021/11/16

You always struggle to make progress in your business. Everyone seems to be against you. You can’t hire anyone because they’ll never do it as well as you can. You simply can’t bring yourself to leave the security of your day job. These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur! By working to defeat negative mindsets, you can be much more comfortable in your own shoes and teach yourself to succeed rather than

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15:04

#173: Should You Just Quit?

6 Figure Creative ·

2021/11/09

We’ve all hit the point in our lives when we’ve faced this question. “Should I just quit?” Whether you’re considering giving up on your entire business, or you’re simply considering quitting a new approach to marketing you’ve been trying out, it can be difficult to keep going when stuff gets hard. So should you give up and go back to the way things were when it was “easier”? Should you push forward and keep trying even when everything sucks? That’s what I discuss in this week’s super short

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56:59

#172: How To Earn 6 Figures In An Obscure Niche With...

6 Figure Creative ·

2021/11/02

I love learning about people who are earning 6 figures in a relatively obscure niche… especially when they’ve grown that business to where it is in just a few short years. Sean Oblizalo has built an incredibly successful adventure elopement photography business. If you’ve never heard of that before, you’re not alone. While elopement photography may be relatively obscure, what isn’t obscure are the strategies he used to build his business to 6 figures in such a relatively short amount of

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69:28

#171: The Freelancer's Guide To Passive Income And...

6 Figure Creative ·

2021/10/26

Do you run a successful business, but find yourself stressed out about finances? Does it affect your creativity to the point that you aren’t making your projects the absolute best? If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change. A big welcome back to Graham Cochrane of The Graham Cochrane Show as he talks about potential solutions and fail-safes to make sure that you can survive difficult times in your

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66:59

#170: The 5 Types Of Follow-Ups That Will Help You...

6 Figure Creative ·

2021/10/19

Please tell me you’ve never been this person... “Hey.” “How’s it going?” “U there? lol.” “Hello?!?!?” That’s the person who makes everyone cringe when they’re around. If that’s you, I hate to say it, but there’s a reason everyone ignores you. On the other side of things, if you’re the type of person who never follows up with anyone then you’re leaving half your potential income behind. Following up is an important part of business, but as with almost everything in life there’s a tactful,

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57:19

#169: Earning $10k+ Per Month With A Productized...

6 Figure Creative ·

2021/10/12

If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more? This is exactly what Brian Casel did with his business. He created a productized service that allowed him to hire a team to remove most of the work from his plate to the point where he was spending less than 2 hours per month on that business. The best part is that his clients were paying him a flat fee every single

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52:16

#168: Atomic Habits for Freelancers: Growing Your...

6 Figure Creative ·

2021/10/05

If you build healthy habits and routines in your life, you will always win over someone who waits around for motivation to get things done. Atomic Habits is one of our all-time favorite books, so we dedicated this episode to discussing some of our favorite takeaways from the book and how it all applies to someone who is freelancing. Listen now to learn about building healthy habits, eliminating unhealthy habits, and how something called a “Systems Snowball” can help along the way. In this episode

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66:41

#167: How To Hire An Incredible Assistant Who Will...

6 Figure Creative ·

2021/09/28

If you’re getting overwhelmed with the day-to-day tasks of your business, it’s probably time to hire someone who can help you out. You’ve probably even considered it in the past, but you have doubts that have held you back… “What if they can’t do it as well as I can?” “What if I hire the wrong person?” “It will take forever to train them”. “I don’t want to be someone else’s boss”. “Can I really afford this”? If you’re ever had these thoughts, you’re perfectly normal. These are the same

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49:27

#166: The 3 Simple Steps For Marketing That Can't Be...

6 Figure Creative ·

2021/09/21

If you rely solely on referrals to fuel your business, you’re making one of the most common mistakes a freelancer can make. This puts the fate of your business entirely into the hands of your clients. They determine when (or if) you get your next client. Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help you attract the best possible clients. This simple 3-step method is all about being different instead of

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43:36

#165: Pricing Strategies From The CEO Of A...

6 Figure Creative ·

2021/09/14

It’s time to kill hourly pricing once and for all. While many freelancers think hourly billing is a fair method, it’s actually the least fair method for pricing your work. Hourly pricing leads to an immediate conflict of interest between you and your clients, and it puts very little consideration for the value of whatever it is that you do. You are much much more than a bundle of hours for sale. You’re a creative offering something valuable in this world. I’m not the only one that thinks this is

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58:06

#164: How To Stair-Step From Freelance Income To...

6 Figure Creative ·

2021/09/07

Austin Hull was one of our most popular interviews (way back on episode 59), so we had to bring him back onto the podcast to update us on what he’s been up to. Since 2019 Austin has not only built a six-figure freelance music production business but also sold over $400k of digital products through his new business Make Pop Music. In this episode, learn how Austin took the stair-step approach from freelance to passive income, built his email list to over 40,000 people, and YouTube channel to over

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70:37

#163: How To Attract (And Close) High-Budget Clients...

6 Figure Creative ·

2021/08/31

Freelancers are always looking for ways to make more money and grow their businesses. To make that happen, you have 3 main methods... Method #1: Raise your rates. Method #2: Find more leads. Method #3: Close more clients. In this week’s interview, Jay Clouse shares his methods for attracting and closing high-budget clients. Jay’s background in the tech startup world brings us a fresh perspective for positioning and sales as a freelancer. Listen now to learn how Jay Clouse attracts and closes

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31:09

#162: The Six Figure Photographer's Key To Closing...

6 Figure Creative ·

2021/08/24

As a freelance creative, you probably have thought “if only I could close one more deal a month I’d be much better off.” Closing more deals can result from many different variables, but one of the easiest ways to increase your odds is by reframing your sales calls to focus on the client and how your service will change their life. Listen now to hear Ben Hartley of the Six Figure Photography Podcast share his advice so you can close more sales in your creative business! In this episode you’ll

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53:55

#161: The Top 9 Mistakes Freelancers Make When...

6 Figure Creative ·

2021/08/19

The creative industry is full of pitfalls – and there are nine common mistakes that creatives make when starting their own business or freelancing. In this episode, Brian and Chris discuss these problems and provide solutions to help you avoid them! Listen now as we dive into each topic specifically so you can learn what not to do in order to save time and money! In this episode you’ll discover: How to serve your clients well Why niching down is the right choice to grow your business How getting

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