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PODCAST

Grow Your Video Business with Ryan Koral

🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you: + Book better clients (at better rates) + Build systems that don"t rely 100% on you + Charge what you"re worth—with confidence +

business marketing

All Episodes

40:03

245: The Importance of Knowing Your Numbers to...

Grow Your Video Business with Ryan Koral ·

2021/09/06

I hate the topic of this episode. Just the mention of taxes and numbers sends shivers down my spine. But just because I wish I could ignore the issue doesn’t mean it isn’t important. If you’re serious about your business, you need to be taking these things seriously too. Fortunately, today’s guest is here to make the numbers less intimidating for small business owners like you and me. Key Takeaways The essentials for all business owners boil down to being able to track income and expenses and

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50:33

244: Why Positioning is the Key to Your Business'...

Grow Your Video Business with Ryan Koral ·

2021/08/30

Just because you can do everything in your business, doesn’t mean you should. It’s an easy trap to fall into. This is particularly the case when it comes to marketing. Today’s guest explains why you’ll be best served by defining what your position is. Key Takeaways Position your business as one that makes a specific kind of video rather than one that serves a specific kind of client. Having a clear position on this will become a large part of your marketing. It’s okay if you don’t like to do

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41:56

243: Why Creating Systems Will Let You Work in Your...

Grow Your Video Business with Ryan Koral ·

2021/08/23

Are you hustling and grinding nonstop? Are you trying to do everything in your business? There are so many things that we do in our business that are a waste of time. Today’s guest is here to tell you how to stop wasting energy on the minutiae of business and start focusing on the parts you love the most. Key Takeaways The first step to implementing systems is to examine your business strategy. You need to be clear on what you're selling and who you’re selling it to. Delegating small tasks in your

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42:38

242: How to Discover Your Purpose in Order to Live...

Grow Your Video Business with Ryan Koral ·

2021/08/16

For so many of us, doing this work is our dream. The fact that we get to pick up a camera and film the important moments in people’s lives and tell incredible stories is what drives many of us. For others, the dream looks different. Today’s guest helps us identify our dreams so that we can start taking meaningful action towards them today. Key Takeaways Don’t compare yourself to others. Their dreams and goals are different from yours. You are after different things, so any comparison will lead to

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43:59

241: How to Succeed as a Business Owner Instead of as...

Grow Your Video Business with Ryan Koral ·

2021/08/09

Owning a business is a never-ending process. Everything can change in a moment. To stay in it, you have to be constantly growing and adapting. Key Takeaways By changing the status of your business from an LLC to an S Corp you’ll immediately start saving 15% of your distributions. Your goal as a business owner is to make yourself replaceable. When your business can run without you, then you have achieved entrepreneurial freedom. About Evan Van Auken Evan is an entrepreneur, inventor, and educator. He

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48:39

240: A Coaching Session on How to Take Your Business...

Grow Your Video Business with Ryan Koral ·

2021/08/02

Welcome to a live episode of the Grow Your Video Business Podcast! There are so many topics that I could cover, but I want to leave that up to my community of fellow video makers. I recorded this episode live on Facebook where you’ll hear me coach others in real-time! Key Takeaways Nothing is without its risks, but if you never take any in your business, it will never grow. It’s not worth it to work with a client who drains your energy. It’s better to spend your energy seeking out the clients you’d

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56:44

239: How to Take Control of Your Time as a Business...

Grow Your Video Business with Ryan Koral ·

2021/07/26

What is the most valuable non-renewable asset in your life and business? It’s time. Your time is limited, so why not use it doing what brings you the most satisfaction and joy? Today’s guest designed his businesses to let him do just that. Key Takeaways You’re not alone in your work. By being part of a community of people in the same profession, you can help and support each other and foster mutual success. As soon as you can, start creating systems to automate as much of your job as possible

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35:49

238: Why Diversification Will Make Your Business...

Grow Your Video Business with Ryan Koral ·

2021/07/19

Diversification in your business is essential to its survival. I think that’s something we all learned recently. Yet, you can’t always do everything yourself. Today’s guest explains how he learned to use outside expertise in order to keep his business agile and profitable. Key Takeaways Bringing in outside experts allows you to take on a wide variety of projects. While this is an extra expense, it will likely lead to higher quality work which you can charge more for. Always be looking for more and

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33:56

237: What Happens When You Create a Vivid Vision For...

Grow Your Video Business with Ryan Koral ·

2021/07/12

We all should have a vision of what our company really is. That’s the easy part. What’s harder is sharing that vision in a coherent way with others. Today’s guest has helped hundreds of companies clarify their vision so they can effectively broadcast it to the world and reach their goals. Key Takeaways Having a vivid vision for your company will keep you constantly aligned with your goals and mission. About Cameron Herold Cameron is the mastermind behind the exponential growth of hundreds of

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49:41

236: How to Become an Authority within Your Niche w/...

Grow Your Video Business with Ryan Koral ·

2021/07/05

Choosing a focus for your business is scary. There’s a fear that niching down means you might be missing out on other opportunities. That’s why so many of us take a long time to pick a niche or never do. Today’s guest explains how he overcame this and how you can too. Key Takeaways Having a niche automatically raises you to the level of an expert in your field. This builds the trust that your clients are looking for. Keep all your paperwork well-organized. If you are ever faced with an audit, this

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30:26

235: How To Improve Your Business With Creative...

Grow Your Video Business with Ryan Koral ·

2021/06/28

I know I wouldn’t be where I am today without collaboration. Even if you're the only person in your business, there are times when you’ll need to call in help from elsewhere, even if just to get a different perspective. Today’s guest explains how to do that more efficiently so that you can be more creative in the long run. Key Takeaways Creative partnerships are very important for the success of a business. Identify areas where another perspective would be beneficial and seek that out. Creative

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40:06

234: What Happens When You Bet On Your Own Success w/...

Grow Your Video Business with Ryan Koral ·

2021/06/21

It takes a certain level of discomfort when starting and running your own business. While it lacks the security and predictability of a “regular” job, it brings with it a degree of freedom that can’t be found anywhere else. Today’s guest shares his stories of successes and setbacks as a new video business owner. Key Takeaways You will likely have more regrets about not following your dreams of running your own business than you would if you don’t. If you feel called to do it, start doing it now

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46:31

233: How to Find Your Purpose and Make a Positive...

Grow Your Video Business with Ryan Koral ·

2021/06/14

Why are you working? It’s a simple question with a complex answer. It needs to be more than just making money or you won’t last long in this business. Today’s guest explains how to find the motivation to do great work by recognizing your power to create positive impacts. Key Takeaways Instead of asking customers what they want you to create for them, ask them how they want people to feel after seeing their videos. The work that you do should have purpose not just for your client, but for yourself

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43:01

232: Why Being Your Authentic Self Will Make You a...

Grow Your Video Business with Ryan Koral ·

2021/06/07

Behind every business are actual human beings. Recognizing this is key to running your own business with integrity, caring, and a mission to make a meaningful difference. Today’s guest is a marketing wiz who has mastered the concept of building authentic relationships in the business world. Key Takeaways Customers are going to be more loyal to the brands they have deep connections with. This means building the identity of your company based on who you really are and what is most important to you

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29:09

231: Why Dreaming Big Will Lead to Success in...

Grow Your Video Business with Ryan Koral ·

2021/05/31

When you dream about the future, you have a direction to set off on. There’s a goal to work towards. In this solo episode, I’m sharing what I’ve learned about setting big goals and how that helps you thrive in this business. Key Takeaways Goals can come in all sizes. Dream big and have a goal that may take years to realize. At the same time, create short-term tangible goals to keep you motivated along the way. It’s Time to Dream Big When you think about your video business, whether you’re new to it

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52:08

230: Building Success By Turning Your Competition...

Grow Your Video Business with Ryan Koral ·

2021/05/24

I used to look at my competition and feel fear and inadequacy. But as I started to grow into my own identity as a business owner, I began looking at it differently. Now I see other similar businesses as sources of motivation. They’ve gone from being my competitors to part of my community. Today, I have the pleasure of interviewing one of them. Key Takeaways Don’t be afraid to get in touch with other similar businesses in your area. This has the possibility of opening up all sorts of new

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36:42

229: How to Free Yourself From Conflict With Better...

Grow Your Video Business with Ryan Koral ·

2021/05/17

Does conflict have to be a part of doing business? It often seems unavoidable - something to be dealt with. But what if your work could truly be free of conflict? Today’s guest has a huge depth of experience helping people of all backgrounds create situations in which everyone wins. Key Takeaways When you find yourself being drawn into a conflict, stop and examine how you ended up there. Then think about something constructive that you could do differently. About Dr. Jennifer Goldman-Wetzler Dr

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42:10

228: How to Win Clients With Creative Marketing...

Grow Your Video Business with Ryan Koral ·

2021/05/10

No one, including myself, knows everything there is to know about running a successful video business. Learning from others is what it’s all about. That’s why I make this podcast, and why, I assume, you listen to it. With that in mind, I’m talking with today’s guest who has some unorthodox winning strategies that anyone can try. Key Takeaways Using case studies and testimonials to support your reputation is one way to make contact with prospective clients. If you don’t have these, reach out to

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51:32

227: Why You Should Build a Business That Could...

Grow Your Video Business with Ryan Koral ·

2021/05/03

Do you love making videos but can’t because you spend all your time running your business? As a small business owner, it is too easy to get caught up in the day-to-day operations of your company and lose sight of the bigger picture. Today, we’re discussing how to get back on track. Key Takeaways Delegation is key to creating a sustainable business. As soon as you start your company, create processes to allow you to delegate work so that your day-to-day operations could continue even without you

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44:04

226: How to Build a Business That Lets You Live Your...

Grow Your Video Business with Ryan Koral ·

2021/04/26

It doesn’t matter how much money your business is bringing in if it isn’t allowing you to live the life you want. Working endlessly is not the point. To become a truly successful video business owner, you need to work on your business, not just inside of it. Today’s guest shares how he learned to work more efficiently so that he could establish the right balance between work and life. Key Takeaways When you try to do everything in your business, you can’t find your proper focus. Step back and really

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