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Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

22:36

What's inside the Get Your Pet Business Found on...

Your pet business, Your way ·

2020/11/08

This is a bonus episode of the podcast for anyone who is considering taking part in the Get Your Pet Business found on Google course taking place from 10th November 2020.If you’re in the UK, you’ll know we’ve just gone back into lockdown for four weeks until December 2nd.And while many pet business owners can still work thank goodness, we can’t do much else.The Get Your Pet Business Found on Google course is taking place now as many people will be using the time at home to work on their

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46:21

How pet businesses are adapting to COVID with Rivka...

Your pet business, Your way ·

2020/11/05

The last seven months have been a challenging time for pet business owners following lockdown with so much uncertainty in the air.One person who has stepped up to the plate to support people is Rivka Abecasis, founder of Puppy Post, an online magazine for pet parents and pet brands.The magazine launched in January and Rivka single handedly produces100 pages on a monthly basis.And after lockdown hit, she created Puppy Post Marketplace to help product businesses who could no longer go to shows or

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35:26

How to get your pet business found on Google with...

Your pet business, Your way ·

2020/11/02

When you Google your business name, what do you see?Do you show up in lots of places and do you think you’re ranking for the search terms your ideal customers are putting into a search engine?If working on your business is something you’re planning on doing for the next four weeks as we go back into lockdown, then here’s how you can give your website a refresh.Rosie Robinson has worked as a dog walker and boarder and now makes websites for pet business owners.She’s created hundreds of sites for

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26:14

How to use Awareness Days to promote your pet business

Your pet business, Your way ·

2020/10/29

Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same?There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month.They’re used by PRs and social media managers to come up with campaigns and story ideas and you can use them in your content too.In this episode you will learn how Awareness and National Days work and how you can use them

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27:05

Review - Janet Murray's Build Your Online Audience...

Your pet business, Your way ·

2020/10/27

Are you thinking of joining Janet Murray’s Build Your Online Audience membership programme?Would you like to learn how to get more eyes on your business on social media platforms and online?Perhaps you’re thinking of launching a blog or podcast or YouTube channel and you want to create a buzz before you get started?If the answer is yes, then the Build Your Online Audience programme is a way of increasing your visibility and following.PLEASE NOTE: I am an affiliate for the programme and if you read

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49:35

Karen Maher on switching career from Fashion PR to...

Your pet business, Your way ·

2020/10/22

Have you found your way into the pet industry as a second, third or fourth career?Did you once dream of escaping your old job to follow your passion?Karen Maher, a dog trainer and behaviourist and founder of Maher and Hound, felt the same.After 20 years working in London in fashion PR, Karen ditched the City for country life and now works as a successful dog trainer, specialising in rescue dogs.She featured in the Telegraph earlier this year sharing the story behind her career change.In this episode

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27:17

How to find stories in your pet business that...

Your pet business, Your way ·

2020/10/15

If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story.Remember journalists aren't sitting waiting to write about people's businesses. They're looking for stories, for news.They need to keep their readers, listeners, viewers or followers informed, educated and entertained.If your story idea doesn’t do any of those things, then it’s likely to end up in the trash folder.This weekend I did a talk at Virtual Pet Index, a trade show set up by

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01:08:53

How to take the pain out of content planning with...

Your pet business, Your way ·

2020/10/08

How do you feel about content planning?Do you love it?Or find it overwhelming, like feeding a beast that is permanently hungry?If you’re in the latter group then you will love this episode with Janet Murray, a content marketing expert.Janet - aka the Content Queen - has spoken all over the world about content creation AND is a former Guardian journalist and editor.Her social media posts, blogs and podcasts have reached millions of people and she knows what content will engage people - and what will

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57:55

The impact of Coronavirus on the Pet Industry with...

Your pet business, Your way ·

2020/10/01

In March 2020 the world was turned upside when the devastation of Coronavirus hit the UK.As well as the confusion as to what the virus was and what it was capable of, we feared for our health and that of our families and loved ones.Then on March 23rd full lockdown hit. We were told to ‘Stay at home, protect the NHS, save lives.’For many working in the pet industry, their businesses skidding to a halt overnight as they were no longer able to go out and walk dogs or care for animals.At the Pet

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27:11

What to do if your pitch or press release is ignored

Your pet business, Your way ·

2020/09/24

Are you thinking of pitching to the media but you're worried about being ignored.Or worst, your story being rejected?Being knocked back is hard and it can often stand in the way of people pitching to journalists.In this episode I share the five reasons why your pitch or press release might be ignored.Plus what you can do to improve your story, and bring back to life an idea you didn't think would land.Key timings in this episode:1.08 - How the fear of rejection can stand in our way of pitching -

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34:10

Julie Maxted from DogG8 shares her journey from PR to...

Your pet business, Your way ·

2020/09/17

Petpreneur Julie Maxted started out as a PR in the 1970s and 1980s before setting up her pet care business, Pets, Homes and Gardens.Julie now runs a franchise business with 25 franchisees all over the country caring for animals.She'd had plenty of press coverage but when she came to launch a product, Dog-G8, she wanted to learn more about how to reach as many people as possible.Julie was one of the pet businesses who took part in the February Publicity for Pet Businesses Course that led into the

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40:50

Ways to win press coverage for your pet business from...

Your pet business, Your way ·

2020/09/10

Have you been using Facebook groups to connect with journalists who might be interested in your story?Or perhaps you would love a journalist to use you as an expert to comment on one of their articles?Maybe you're already in a Facebook group and you've been plugging away with your story but it hasn't been picked up yet.If that's the case then you will love this podcast episode with Jill Foster, a journalist and co-founder of Feature Me.It's a Facebook group connecting journalists and people who want

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25:39

Five media outlets to approach for your pet service...

Your pet business, Your way ·

2020/09/03

Would you love to get media coverage for your pet service business but feel unsure where to start?If you're a service provider like a dog walker, groomer, trainer or pet sitter, then it's vital people who live nearby know about what it is that you have to offer.Having media coverage can elevate your status and make you the star pet business and the go-to person in your town or village.But where do you start when it comes to pitching?Last week I did a Twitter Q and A for #PetworkingHour and this was

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28:53

What to do if a journalist has just covered your story

Your pet business, Your way ·

2020/08/20

Have you had an idea for a story or press release and then Googled it only to realise it's just been done?Or pitched to a journalist and had a reply saying they had JUST done the same story.All is not lost - and in this episode I explain what you to salvage your story.In this episode are real examples of when this has happened with stories I've worked on and other journalists, and how the person in the story turned it round.Key timings in this episode:0.00 - Intro and details for the PR challenge

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27:10

27 pawsome ideas to promote your pet business

Your pet business, Your way ·

2020/08/13

Do you ever struggled to come up with ideas to promote your pet business?With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list.But consistently sharing how to support your clients can help you retain existing ones and win new ones too.The Top Answer In My Free Facebook Group When I Ask What People Find Challenging Is Coming Up With Ideas.So I thought I would create a free download with

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47:09

How Suzanne Gould went from shy dog walker to trainer...

Your pet business, Your way ·

2020/08/06

When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients.She started out with a Facebook page, then focused more on marketing and writing her own content.First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get some media coverage.She read my book, Publicity Tips for Pet Businesses, and had some press releases featured in her local paper in Edinburgh.Suzanne wanted to feel confident writing, so took part in my first

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22:00

What's the difference between a pitch and a press...

Your pet business, Your way ·

2020/07/30

Are you thinking of pitching a story about your pet business to the media and you're unsure as to whether you need a pitch or a press release?Well the good news is you might need to do less work than you thought.Often a pitch or even a quick message on social media is all you need to secure fantastic coverage in newspapers and magazines.In this episode you will learn the difference between a pitch and a press release, what you need for each one, and what to send alongside your pitch or press

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48:01

Standing out on social media with your pet business...

Your pet business, Your way ·

2020/07/23

Is getting more engagement on social media something you want to achieve in your pet business?The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities.This week I’m speaking to Helen Motteram, a dog behaviourist from Social Paws, who regularly receives hundreds of shares on her social media posts.I first discovered her on social media two years ago and her posts stood out because as the former owner of an anxious dog, they had so much

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27:37

How to make the most of being featured in a competition

Your pet business, Your way ·

2020/07/16

Taking part in media competitions and giveaways can help you raise the profile of your pet business.It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do.Competitions regularly appear in newspapers, magazines, online publications, blogs, podcasts, on the radio and TV and whether your brand is big or small you can take part.This episode shares all you need to know about taking part in a competition on how to maximize the opportunity when it

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37:49

Building a buzz around your pet business with...

Your pet business, Your way ·

2020/07/10

Who doesn't love looking at adorable animal photos?Big or small, old or young, a fabulous animal photo is always scroll stopping!Later this month, on July 26th, it's National Dog Photography Day, Kerry plans to flood the internet with dog photos.Kerry founded the awareness day three years ago and last year trended on Twitter at number 1.In this episode she shares her top tips on using photography to build a buzz around your pet business.She also shares actionable steps you can follow to get better

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