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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

17:35

Five marketing strategies to implement before 2023 ends

The Floral CEO ·

2023/10/18

Planner outreachPosting 2023 availabilityImplementing a brochureB-Roll footage.Developing a consistent social media schedule.

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11:31

Mini 3 things to start now on Instragram without...

The Floral CEO ·

2023/10/13

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

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14:03

Are you operating your business as an employee or CEO?

The Floral CEO ·

2023/10/11

This is a line many business owners walk. Often this line is centered around money and making it ok to make money.Look at things like- are you charging enough? Are you throwing things in for free on last minute requests.Running your business like a CEO is critical to making your business profitable.Charge your worth is the first step.Operate your business as a for profit business. Even small things eat at your bottom line.Make making money the culture of your business.

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14:14

ADHD Success Strategies for Floralpreneurs

The Floral CEO ·

2023/10/06

Strategies for successCreate processes with fail safes to help have the ability to catch mistakes.Organize frequently used items into easily accessible folders.Frequently used photosFolders in systems you use often.If you use systems like Canva for proposals, organize files for easy proposal creation.Have a system to gather ideas.

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16:46

3 key ingredients of a successful florist

The Floral CEO ·

2023/10/04

This week's show is about the three key ingredients that really can make a florist successful. There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell. There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.

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15:56

F*ck Florist Fraudy Feelings...

The Floral CEO ·

2023/09/29

On this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. And that is fraudy feelings. Imposter syndrome. And today we are going to talk about basically saying, f*ck you, fraudy feelings.

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13:10

5 ways your floral business is leaking money

The Floral CEO ·

2023/09/27

There are many ways your floral business can leak money but these 5 are some of the largest ones.OverstuffingOver orderingPrepping with premium laborOperating expenses over your current meansNot hiring enough laborAll these are fixable and with fixing this you can get your business on track for profitability.

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16:04

Am I good enough to make my business happen?

The Floral CEO ·

2023/09/22

One of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their business, growing their business or trying something bold and different. That fear or doubt of being good enough can be rooted from childhood, can be generational or formed from a society of everyone living a Instagram perfect life with no margin for error or failure.But you can change all of that… which may sound crazy but you are capable of

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18:34

First steps to growing your business!

The Floral CEO ·

2023/09/20

Taking the first steps to growing your business can be exciting. But I am emphasizing growing and not starting your business really comes down to one key move- networking! Networking with other wedding professionals is your path to growing your business because they are around people who need your services.

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13:16

Why you keep not charging your worth!

The Floral CEO ·

2023/09/15

Not charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting in the way.If you want to know how you should be pricing download my pricing guide. thefloralhustle.com/pricing

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18:32

Change the way to your talk to yourself= Success

The Floral CEO ·

2023/09/13

Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways to shift your inner voice into one that supports your goals and becoming the next level version of yourself.One thing to pay attention to even when talking to friends or family is “I am” statements. I am not good at a social media, making bouquets or a million other different things is not going to help you accomplish actually become better at

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13:17

Fear of failure- How to hurdle over this block in...

The Floral CEO ·

2023/09/08

This week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myself have had these overwhelming moments where the fear of failure stops them from starting, or stops them from pushing forward. I want to give you some tips and strategies to believe in yourself more and instill some core ingredients of success so that you feel like you are moving forward. When you become stagnant, I think a lot of people

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15:31

Make faster quotes and proposals with these tips!

The Floral CEO ·

2023/09/06

Doing quotes and proposals doesn’t need to be a painful process.Tips for faster estimates:Create standard base pricing for common items like bouquets, bouts, corsages etc.Have an a la carte flowers program to reference.Pricing installations per square foot.Creating basic recipes for estimate guidance.Download our pricing guide at thefloralhustle.com/pricingTips for faster proposals:Preloading rental inventory into foldersPreload in and make a go to flower folder.Curating your rental

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11:39

Dialing in your Operating Expenses - Mini Episode

The Floral CEO ·

2023/09/01

Your operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the business is going to struggle to keep up if the momentum of the business expenses do not match the momentum of your sales.Steps to figuring this out-Create a spread sheet and get into your banking.Make sure all expenses come from the business account- do not pay things with your personal account. It is harder to keep track and to keep accountable

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13:05

Are you spending your time on the right things in...

The Floral CEO ·

2023/08/30

On this week's episode, we're going to talk about time allocation. When you spend time on your business, are you are spending it on the right things? Lots of florists spend time on activities that are not revenue producing. Check in - are the activities that you're doing leading you down a path of making more money, not just keeping you busy? Sometimes done is better than perfect. It's easy to get caught up in the details of how things look, how things look on Instagram, curating your

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12:59

How to overcome rejection - Mini Episode

The Floral CEO ·

2023/08/25

Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options. My proposal had inspo photos she provided mainly so many things did not make sense. After it I thought more about the interaction and how many things in our conversation were not necessarily

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20:49

Prepping Your Wedding Week for Success

The Floral CEO ·

2023/08/23

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries taking time to prep your week means you will be much more productive.You're going to feel so much lighter in your business which is so important! You are going to deliver better work because you are not rushing and you are prepared. In this episode I share what I do personally

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13:05

How to subtly sell to friends, family and businesses...

The Floral CEO ·

2023/08/18

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that

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29:54

The #1 way to grow your business!

The Floral CEO ·

2023/08/16

The number one way to grow your business is simpler than you think!Your network of wedding and event professionals is your biggest opportunity out there to grow your network.Ways to network organically and without a ton of pressure.#1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something from their page), and say you would love to learn more about your business and would love to have

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16:00

How being a florist made me sick - Mini Episode

The Floral CEO ·

2023/08/11

In this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visits and coming up empty handed I started to see a functional medicine doctor. After some initial appointments we pursed doing a environmental test that tests for toxins in your body due to exposure in the environment around you. After an awkward trip to mail urine via Fed Ex overnight I got my test results shortly afterwards that I had heavy

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308 results

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