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PODCAST

Summit Host Hangout®

Krista Miller - Summit In A Box

Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don"t have to be an influencer to make it happen. Let"s dive in!

business marketing

All Episodes

08:33

145: Post-Summit Q&A

Summit Host Hangout® ·

2021/11/02

Let's wrap up our series on post-summit topics with a rapid fire Q&A. We'll cover things like how many emails to send once your summit is over, what to have on the website, how long to wait before hosting another summit, and more. For show notes, head to https://summithosthangout.com/145

en

17:25

144: From One-and-Done to Evergreen Virtual Summits...

Summit Host Hangout® ·

2021/10/26

What if the 3+ months of work you put into a virtual summit didn't have to stop bringing in results once the initial event was over? With an evergreen summit, your one-and-done event can continue running as long as you want it to. And it's easy! In this episode, Jenn Zellers is back to share what an evergreen summit is, how to make a summit evergreen, and the most important thing to keep in mind when it comes to ongoing marketing. For show notes, head to https://summithosthangout.com/144

en

09:20

143: What to Do with Attendees After Hosting a...

Summit Host Hangout® ·

2021/10/19

You ran an incredible virtual summit and have all kinds of new ideal audience members on your email list. But now what? What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. Today we'll go over what not to do with your new audience, what to do if you do and don't have an offer to sell, and a way to leverage your summit community. For show notes, head to https://summithosthangout.com/143

en

07:32

142: Did Your Virtual Summit Flop? Turn It Into a Win...

Summit Host Hangout® ·

2021/10/12

Was your virtual summit a total flop? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote. I know it's not fun to think about. You put in way too much work for it to be a total flop. But what if you could turn it into a win instead? There are two ways you can look at a "failed" event and we're going to cover them both and how you can move forward in today's episode. For show notes, head to

en

13:33

141: 9 Ways to Repurpose Virtual Summit Content

Summit Host Hangout® ·

2021/10/05

When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does. Instead of letting your summit become a thing of the past, repurpose the content! There are all kinds of ways you can do it. Some nice and easy, some more complex. Today we'll break down 9 ways to repurpose your summit content. For show notes, head to https://summithosthangout.com/141

en

31:58

140: Leverage Connections Over Paid Ads to Grow Your...

Summit Host Hangout® ·

2021/09/28

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible. In this episode, Margaux Fraise is sharing how she brought in $20k in profit in her first virtual summit without any paid advertising by leveraging community and connection. For show notes, head to https://summithosthangout.com/140

en

27:10

139: Authenticity Over Vanity Metrics in Your Virtual...

Summit Host Hangout® ·

2021/09/21

It's easy to get caught up on the number of followers you have, your summit registration goal, and the profit you see once your event is over. But what we often miss is the impact authenticity and connections can have in everything we do. When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during the event, and what results you focus on after. In this episode, we have Mia Lauren to walk us through why authenticity

en

14:51

138: Virtual Summit Speaker Q&A

Summit Host Hangout® ·

2021/09/14

Have questions about virtual summit speakers? I've got answers for you in today's speaker-specific rapid-fire Q&A episode. We'll cover questions like: - Have you had speakers drop out when you send an agreement? - How can I convince speakers if I don’t pay them? - What do I do if a speaker asks for the full email list? - Can I use presentations in my membership? And a whole lot more. For show notes, head to https://summithosthangout.com/138

en

06:46

137: Can I Require a Certain Email List Size from...

Summit Host Hangout® ·

2021/09/07

There's a widespread strategy where virtual summit hosts pitch speakers and, at the bottom of the email, mention that a list size of at least 5000 subscribers is required. So the pitch goes something like, “I love what you do, I’d love for you to provide value to my audience, they’ll love you, but all of that is only true if you have 5000 people on your email list”. You've probably already caught the direction that this episode is going to go, but today we'll break down whether you can require a

en

12:24

136: How to Decide Whether You'll Speak at a Virtual...

Summit Host Hangout® ·

2021/08/31

How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm definitely counting on two hands. This happens because speakers feel obligated to say "yes" to opportunities that aren't truly a good fit. ⁠⁠Then, it turns into an obligation that you're annoyed by a few weeks later. ⁠⁠ ⁠⁠ There are 5 areas to look at before saying "yes" to a speaking opportunity:⁠⁠ the host, your availability, the fit, the likelihood that you'll benefit, and your desire to

en

16:50

135: How to Make it EASY for Speakers to Promote Your...

Summit Host Hangout® ·

2021/08/24

It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but it's worth the effort. In this episode, we'll cover the #1 reason speakers don't promote, how to make

en

06:54

134: How to Follow-Up with Virtual Summit Speakers...

Summit Host Hangout® ·

2021/08/17

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strategies. For show notes, head to https://summithosthangout.com/134

en

11:19

133: Keys to Engaging Summit Speaker Interviews

Summit Host Hangout® ·

2021/08/10

No summit attendee is going to sit through 20 boring interviews. If your interviews aren't energized, focused, and actionable it's just not gonna happen. The good news is that your interview-style summit can be just as action-packed as a summit with all slides-based presentations. But you have to conduct the interviews in a way that will make it happen. In this episode, we'll cover how to decide whether the interview format is right for you, the top interview mistakes to avoid, how to conduct

en

25:33

132: How Virtual Summits are Actually Full Funnels in...

Summit Host Hangout® ·

2021/08/03

It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue you'll see. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel all in one. In this episode, Dama Jue is here to talk about what it means to position your summit to act as a funnel and the #1 key to a summit that brings attendees to paying customers. For show notes, head to https://summithosthangout.com/132

en

11:09

131: 3 Mistakes to Avoid When Launching Your Course...

Summit Host Hangout® ·

2021/07/27

Looking to reach your biggest course launch ever with a virtual summit? I'm not going to say there's a *right* way to use a summit to launch your course, but there are definitely some wrong ways. In this episode, we'll cover the 3 biggest mistakes I see when using a virtual summit to launch a course and how to avoid them to have a successful, feel-good launch. For show notes, head to https://summithosthangout.com/131

en

23:13

130: Pivoting from In-Person to Virtual Events with...

Summit Host Hangout® ·

2021/07/20

If you've run in-person events and are ready to go virtual, there can be a bit of a learning curve. What's different between the two? How do I keep attendees engaged? Can I still reach my goals? Today, Natasha Wright is breaking down all of that and more so you can feel confident in the process of bringing your in-person event experience online. For show notes, head to https://summithosthangout.com/130

en

26:32

129: Leverage the Media to Grow Your Virtual Summit...

Summit Host Hangout® ·

2021/07/13

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there? In this episode, Liz Flemming is breaking down how to leverage the media to organically gain traction for your event. Whether you already have media connections or PR has been on your to-do list, this is an episode you won't want to miss. For show notes, head to https://summithosthangout.com/129

en

28:33

128: How to Create Feel-Good Virtual Summit...

Summit Host Hangout® ·

2021/07/06

I have good news for you. Landing sponsors for your virtual summit doesn't have to be complicated or feel slimy. It can be an experience that feels great for you and your sponsors while presenting incredible resources to your attendees. To break down feel-good brand sponsorships and how to approach them with a "transformation over transaction" mindset, Chelsea Clarke is on the podcast to share her experience and how, in her very first summit, she landed $15,000 in summit sponsorships without

en

11:05

127: Virtual Summit Community Q&A

Summit Host Hangout® ·

2021/06/29

In the last episode, we talked about how to use a Facebook group to increase virtual summit engagement and why it's so important. Today, we'll go through the most frequently asked questions I see around hosting a summit community. This includes things like when to open and close your group, whether the group should be specific to the summit, whether you can host your entire summit in the group, and more. For show notes, head to https://summithosthangout.com/127

en

15:54

126: How to Use a Facebook Group to Increase Virtual...

Summit Host Hangout® ·

2021/06/22

Engagement is a major key of hosting a profitable and community-building virtual summit. One of the best ways to boost engagement is through having a Facebook group (or other community) just for the summit. In this episode, we'll cover why you need a community for your summit, how to create a thriving community, getting attendees to join, and tips for managing it all. For show notes, head to https://summithosthangout.com/126

en

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