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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

18:19

Episode 129: What did we learn at the Pacific...

A People"s Guide to Publishing ·

2021/10/14

We just returned from the Pacific Northwest Booksellers Association show (PNBA), the first in-person trade show in nearly two years! So this week on the pod, we talk about what we observed, what we learned, and what it will likely all mean in the long term, as publishing continues to evolve from COVID!

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11:34

Episode 128: How do you create contracts with...

A People"s Guide to Publishing ·

2021/10/07

Most books have multiple contributors in varying capacities. Some have two authors. Many have an author and an illustrator. This week on the pod, we answer a reader question about how to create fair agreements and structure them so that no one is left in the lurch no matter if the book is very successful, very unsuccessful, or the most likely scenario unfolds. We take a look at what to consider, how to communicate, and how to put it in writing.

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11:27

Episode 127: What is bootlegging?

A People"s Guide to Publishing ·

2021/09/30

Often, when you create something and the world likes it, they have a strong tendency to use it without asking. Or conversely, people have questions about when or how they can use someone's else's writing or art in their own and what constitutes fair use or what is just theft. So this week on the pod, we tackle all this and more!

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10:05

Episode 126: What is Content Licensing?

A People"s Guide to Publishing ·

2021/09/23

When you create something, like writing a book or drawing an illustration, you have the power to decide who gets to use it and how. This week on the pod, we talk about the many things to consider, what standard agreements look like, and how to best make decisions about the future of your work!

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15:44

Episode 125: What is Intellectual Property and how...

A People"s Guide to Publishing ·

2021/09/16

We frequently hear concerns from authors about how their books are handled. They think that "signing" with a publisher is giving up their ability to handle and own their book. Nothing is further from the truth. In almost every contract, an author still owns their own work and licenses aspects of it to a publisher for the purpose of the publisher (hopefully) having greater ability to increase its value. This week on the pod, we take a deep dive walkthrough over these issues!

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11:13

Episode 124: What is an "Indie Author?"

A People"s Guide to Publishing ·

2021/09/09

The past five years have become a vigilant fight to claim the word "Indie" in publishing. Who is Indie? What are they independent of? What are they dependent on? How are these terms confusing? How is this phrase used in misleading ways? This week on the pod, we have some real talk about dependence and independence!

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13:05

Episode 123: What Did We Learn at Las Vegas Market?

A People"s Guide to Publishing ·

2021/09/02

The gift segment of publishing is the both the largest potential and one of the fastest growing. While there are around 2,500 bookstores in the U.S., there are over 1 MILLION independent brick and mortar stores, and they are on a 10 year growth pattern and shopped at by 80% of people in one study, estimated to grow income 12% this year to over $4T (22% OF U.S. ECONOMY). This week we take a look at one such marketing outlet to gift, Las Vegas Market!

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13:52

Episode 122: What does Hachette Book Group buying...

A People"s Guide to Publishing ·

2021/08/26

It was announced last week that Workman Publishing had agreed with a buyout from Hachette Book Group for their entire company, including seven divisions and imprints that would form a new division within Hachette. What does this mean? How will this continued consolidation of once independent publishers affect the book industry?

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25:40

Episode 121: Women on Wheels interview with April...

A People"s Guide to Publishing ·

2021/08/19

This week on the pod, we interview April Street, author of Women on Wheels, the fabulous story of how women shaped bicycling. Streeter had an incredible ability to jump right back into her research, recall both the executive summaries and then the most fascinating details, as well as visiting how sexism, classism, and racism were factors in cycling.

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9:57

Episode 120: How can publishers provide healthcare?

A People"s Guide to Publishing ·

2021/08/12

In 2006, our friend, Richard the Roadie, asked "Hey, did you ever figure out how to do health insurance?" I explained our convoluted system of stipends at length and he said "Oh, okay, so you haven't." Fifteen years later, we have! We now provide healthcare to our staff through many bureaucratic hours of wading through locating the right people and asking the right questions. This episode is how you can too!

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11:35

Episode 119: Should Publisher Price Against Amazon?

A People"s Guide to Publishing ·

2021/08/05

This week on the pod, we answer a reader question. Anyone in the bookstore or publishing industries are very concerned about being undercut on price so the tendency is to price based on Amazon. Is this a good idea? How do we combat this race to the bottom? How can bookstores and publishers set a better baseline?

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5:51

Episode 119: What new zines have we made recently?

A People"s Guide to Publishing ·

2021/07/29

This week on the pod, we review four new zines that fell into our laps as well as lots of tangents and nonsequitors. Autism, Tulsa, Racism, corking, bicycles, Black Lives Matter, COVID, prison, books to prison!

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10:49

Episode 118: What does a publisher do when the first...

A People"s Guide to Publishing ·

2021/07/22

There's a common belief among both writers and publishers that books are written by authors and editors are more like a delivery mechanism before the book arrives at the printer. The reality is that most books receive as much contribution from editors as they do from the author. This week we tackle how that process happens and why it's so important not to let an author bulldoze their editor.

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7:50

Episode 117: Did Audio Downloads Kill Ebooks?

A People"s Guide to Publishing ·

2021/07/15

In 2011, the publishing industry was poised for ebooks to kill print. This week on the pod, we talk about why the opposite happened and how an unexpected format launched a tremendous comeback and claimed ebooks' rightful market share.

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8:46

Episode 116: What happened with audiobooks in 2020?

A People"s Guide to Publishing ·

2021/07/08

This week on the pod we review the Audio Publishers Association numbers about growing trends in audiobook listening. What do they tell us? What does it mean? How does it impact future plans to publish a title in audio?

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11:36

Episode 115: What is notable about Kathi Berens' and...

A People"s Guide to Publishing ·

2021/07/01

Two PSU professors conducted extensive scientific surveying about people's book reading habits. This week on the pod, we walk you through some of what we find interesting and notable about the results.

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13:54

Episode 114: How do I publish my graphic novel?

A People"s Guide to Publishing ·

2021/06/24

Last week we answered how to pitch your book and this week we received a similar, though different question. Graphic novels are a bit of a puzzle with lots of moving pieces. We tackle the mysterious process of seeing these ideas onto paper!

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12:12

Episode 113: How do I pitch my book?

A People"s Guide to Publishing ·

2021/06/17

One of the most common weekly questions that we receive, we take a different approach than most in answering the perilous journey towards showing someone the value of your work—whether that's an agency, publisher, reader, licensor, or future date! It all boils down to a few basic approaches.

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11:28

Episode 112: How do i get started as a new publisher?

A People"s Guide to Publishing ·

2021/06/11

This week on the pod, we field another reader question. You've got your focus and passions crystal clear. Now what do you DO? We tackle this answer through some various experiences and advice based on our combined 35 years of experience.

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11:12

Episode 111: How do I get suitable manuscripts to...

A People"s Guide to Publishing ·

2021/06/04

Over a year ago we answered a question (https://www.youtube.com/watch?v=gPHmueANjRQ) about how a new publisher finds manuscripts. At the end of the episode, Elly mentioned that she had a lot more to say and the question asker got back in touch to request a follow-up where we discuss those things as well. So this week, we take another stab at this stuff.

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346 results

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