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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:36:42

Consumers still don't trust marketers on the web – so...

Next in Media ·

2021/09/29

David Temkin, Senior Director, Product Management, Ads Privacy & User Trust at Google explains why he thinks the broader ad industry so badly missed the mark on respecting consumer privacy online, and why the shift away from tracking users across the web is vital. He also discusses Google's rationale for delaying the elimination of cookies, and why he sees email-based alternatives as 'unnecessary workarounds.'Guest: David TemkinHost: Mike Shields

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00:45:28

Why Traditional Marketers Like Mondelez Think They...

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2021/09/01

Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each campaign, moving the bulk of its spending to digital channels, and investing in software that makes ad buying smarter. Guest: Jonathan HalvorsonHost: Mike ShieldsProducer: Kenya Hayes

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00:43:03

Why The Trade Desk Is Pushing the Ad Industry So Hard...

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2021/08/25

The Trade Desk’s Chief Operating Officer, Michelle Hulst discusses the ‘real anxiety’ marketers felt upon learning of the upcoming deprecation of third-party cookies, and why she was initially frustrated when Google delayed the timeline. At the same time, Hulst believes this period of adjustment is exactly what digital marketers needed to rethink how they connect with consumers, and the need to reaffirm the 'quid pro quo' between advertising and customers. Guest: Michelle HulstHost: Mike

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00:44:39

How Zillow Uses Data and Content to Figure Out if You...

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2021/08/18

Aimee Johnson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acquire first-party data versus actually servicing customers. Aimee and Anda also dive into how brands that may have overinvested in content, must now find ways to prove its value alongside the rest of their marketing spend. The two executives also predict that some brands may see Google's delay on cookie deprecation as an excuse to slow down, while others

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00:43:34

Why Marketers Need to Embrace Putting Their Messages...

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2021/08/11

Ryan Stern and Alexa Tonner, co-founders of the influencer marketing agency Collectively, share why they think influencer marketing still carries a stigma in some circles, resulting in healthy creative tension between marketers and creators. They believe marketers need to get past treating influencer marketing as just another ad channel. Alexa and Ryan also discuss how brands are looking at influencer marketing through a paid media ROI lens, even as they aim to harness new forms of organic product

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00:41:46

McKinsey’s Ahuja on Why Brands Are Still Reeling From...

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2021/08/04

Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter. Guest: Kabir AhujaHost: Mike ShieldsProducer:

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00:42:15

Why Marketers Will Be Far Better Off in a...

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2021/07/21

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem. Guest:

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00:37:02

NBCUniversal Believes It’s Time for Ad Agencies To...

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2021/07/14

Krishan Bhatia, President & Chief Business Officer at NBCUniversal explains how his company expects half of its video consumption to occur on digital platforms in only a few years. And while brands are ready to adjust to that reality in terms of how they buy and measure TV ads - too many agencies are clinging to the old ways of doing things. Krishan also covers the latest on Peacock and what role it played during the most recent Upfront, and why he expects dozens of new brands to find their way onto

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00:37:07

I Want My CTV - Why Billie Eilish and Olivia Rodrigo...

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2021/06/30

JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo's US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and

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00:43:06

How the Pandemic Paved the Way for a More...

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2021/06/23

After more than a decade in prominent marketing roles at Viacom, Ross Martin has spent the last year launching Known. His latest venture aspires to disrupt the traditional ad agency sector by taking advantage of what he sees as growing mistrust between brands and their partners. Ross discusses why some marketers are expected to struggle to adjust to a post-Covid, post-cookie reality, unless they significantly up their investment in true data science - and not just hiring someone “who is good at

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00:43:02

"Brands Aren't Going To See It Coming" Why Marketers...

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2021/06/16

Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it 'terrifying." According to Jessica, if marketers don't take the leap, they may find themselves in direct competition with influencers. Jessica also highlights what she looks for as a potential investor in ad tech, and how she's working to support more female founders. Guest: Jessica Peltz-ZatuloveHost: Mike

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00:37:56

"The Market Is Huge" - Spotify Wants To Transform...

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2021/06/02

Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital. Guest: Lee BrownHost: Mike ShieldsProducer: Kenya Hayes

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00:30:35

Why Google Is Going Its Own Way in a Post-Cookie World

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2021/05/26

Jerry Dischler, Vice President and General Manager, Ads at Google, shares why the company thinks the digital ad industry can't afford to be timid in rethinking its relationship with consumers. Dischler also discusses why Google doesn't believe any of the proposed cookie alternatives, such as the Trade Desk's UID, are fundamentally different enough or will work long term. In the case of FLoC, Jerry predicts that while the solution may not be perfect - the open web will be better because of it. Guest:

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00:40:01

“Traditional TV Is No Longer Delivering Mass Reach" -...

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2021/05/19

Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional brands, "that equation is no longer going to work” according to Robbins. He also dives into Roku's evolution from a device manufacturer to the leading ad platform in connected TV and why he sees a huge opportunity for dynamic ad insertion in live TV in the near future. Guest: Dan RobbinsHost: Mike

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00:51:16

John Kosner Thinks Amazon May Hold the Future of...

Next in Media ·

2021/05/12

Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amazon's exclusive deal to stream Thursday Night NFL games as an opportunity to completely reinvent how leagues engage fans- think Twitch- and is betting on other tech giants to follow. Guest: John KosnerHost: Mike ShieldsProducer: Kenya Hayes

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00:52:20

Digital Transformation Has Only Just Begun: How the...

Next in Media ·

2021/05/05

The restaurant industry was already adopting digital tools before COVID. Mobile ordering, third-party delivery services, and digital loyalty programs were becoming brand differentiators, according to Alicia Kelso, Senior Contributor for Forbes.com where she covers the restaurant industry. But the pandemic accelerated the digitization of the restaurant industry, forcing proprietors to choose between battling for space on delivery aggregation apps or diving head-first into the world of direct to

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00:39:46

Why Global Ad Agencies Still Want Their Say in the...

Next in Media ·

2021/04/28

Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple’s recent update to privacy guidelines. Matts believes that media buying agencies shouldn’t be counted out, especially based on their proximity to clients’ businesses and their deep investments in data science. Guest: Erin MattsHost: Mike ShieldsProducer: Kenya Hayes

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00:35:51

Bonin Bough wants every CMO to be obsessed with...

Next in Media ·

2021/04/21

The Chief Growth Officer at Triller believes that the future of marketing rests in brands communicating directly with consumers via mobile phones. Meanwhile Bonin talked about why Triller is investing so much in original series as he looks to build what he sees as the ultimate culture-defining video app. Guest: Bonin BoughHost: Mike ShieldsProducer: Kenya Hayes

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00:27:31

Harry's Gabby Cohen Believes People Are Almost Ready...

Next in Media ·

2021/04/14

Gabby Cohen is Head of Brand Marketing at Harry's, the razor and expanding personal care brand that also includes Flamingo, Cat Person and Headquarters product lines. Cohen discusses how CMOs are likely to be looking to tap into pent-up consumer demand this summer as vaccines are distributed more widely - and that marketers have the perfect opportunity to play a role in bringing back branded experiences. Cohen also thinks that the pandemic-driven trend toward self-care will continue as the company

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00:38:33

IBM's Bob Lord Welcomes Testing Google's Cookie...

Next in Media ·

2021/04/07

Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.Guest: Bob LordHost: Mike ShieldsProducer: Kenya Hayes

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271 results

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