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PODCAST

Stacking Growth | The B2B Marketing Podcast

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you"re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who"ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let"s help build each other up.

business marketing

All Episodes

00:55:03

S2 E7 - Paid Advertising In A World of Rising Costs...

Stacking Growth | The B2B Marketing Podcast ·

2022/05/26

Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer. After listening to this episode, you can expect to learn: Why demand for digital ads is outpacing available inventory, How to respond to worsening targeting power on

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00:24:31

S2 E6 - Hybrid Attribution

Stacking Growth | The B2B Marketing Podcast ·

2022/05/24

Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive,

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00:54:29

S2 E5 - The Top 5 Go-to-Market Mistakes and How to...

Stacking Growth | The B2B Marketing Podcast ·

2022/05/19

Today's episode consists of a recording from last week's Stacking Growth LIVE event. Our hosts took the audience through the top 5 GTM mistakes they see in B2B, and how to correct them. In a nutshell, the top 5 themes they covered were: over-reliance on demand capture, lack of messaging & positioning, gaps in measurement frameworks, marketing & sales alignment, and the changing role of sales. Our next Stacking Growth LIVE event will be on Wednesday May 25 at 10am PST. Sidney Waterfall (VP

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00:57:41

S2 E4 - Deep Dive on Building And Refining a Strong...

Stacking Growth | The B2B Marketing Podcast ·

2022/05/17

Cassidy Shield (Chief Growth Officer) and Victoria Sakal (Senior Director, Research - The Vault) hosted this episode of Stacking Growth to cover all things Go-to-Market. They covered:The why what and how of building a strong GTM foundation, Unlocking meaningful customer insights,Creating strong positioning and messaging, and Using feedback loops to improve, innovate, and scale. Join The Vault waitlist here: https://www.refinelabs.com/waitlist

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00:28:33

S2 E3 - Building Brand Awareness Through Niche...

Stacking Growth | The B2B Marketing Podcast ·

2022/05/12

A couple of our Refine Labs Performance Marketing Managers, Chris Denno and Payton Christopher, took over the Stacking Growth podcast to talk about building brand awareness campaigns with niche audiences via paid media. They cover the why and the how behind this topic, provide concrete examples of how to structure campaigns of this nature, and share insights from putting this strategy into practice in the B2B space.

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00:47:32

S2 E2 - Demand Capture vs. Demand Creation

Stacking Growth | The B2B Marketing Podcast ·

2022/05/10

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.

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01:03:54

S2 E1 - Influencing and Driving Change Throughout...

Stacking Growth | The B2B Marketing Podcast ·

2022/05/03

Welcome to Season 2! We're kicking off this Go-to-Market focused season with an episode about influencing and driving change throughout your organization, led by Cassidy Shield (Chief Growth Officer) and Carl Ferreira (Director of Sales). After listening to this episode, you can expect to walk away with 4 frameworks to apply when approaching a change you'd like to make to your go-to-market strategy.

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00:02:25

SEASON 2 COMING SOON!

Stacking Growth | The B2B Marketing Podcast ·

2022/04/29

We have an exciting update for Marking Movement listeners. Starting next week, we'll be transforming into Stacking Growth: The B2B Go-To-Market podcast. It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy

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00:43:02

32 - The Sales & Marketing Dance

Stacking Growth | The B2B Marketing Podcast ·

2022/04/21

On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk all things alignment. Even though sales and marketing "alignment" has become a nebulous term, our hosts break down which activities each should own, and what's the best way to simplify that process to waste less time and increase efficiency.

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00:39:26

31 - How To Hire The Best Demand Gen Talent

Stacking Growth | The B2B Marketing Podcast ·

2022/04/19

The job market is hot, but not as hot as this episode breaking down what it's like to try to hire the best Demand Gen talent. Our VP's of Demand, Tory and Evan, go through their 3-step interview process and give actionable tips to crush it. There's more than just your resume; soft skills and intangibles will put you over the top for that Director job you want. Come listen and find out what "figure-it-out-ability" is.

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00:31:10

30 - Make It Pop: a guide to better creative feedback

Stacking Growth | The B2B Marketing Podcast ·

2022/04/14

On this episode of the Marketing Movement, our talented trio of creatives (Maria, Courtney, and Devon) guide is ways to augment the client/customer relationship through actionable, beneficial, and constructive feedback. No longer will you have to deal with vague terms like "make it pop!" or "could this be more dynamic?". Listen up and make your feedback sessions more positive and productive!

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00:27:08

29 - Breaking Down Self-Reported Attribution PART TWO

Stacking Growth | The B2B Marketing Podcast ·

2022/04/12

We are back for PART TWO of our self-reported attribution breakdown. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) are back with a vengeance. They came back for two things: to uncover actionable insights that will fuel your future growth and to chew bubble gum... and they're all out of bubble gum.

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00:33:02

28 - Breaking Down Self-Reported Attribution PART ONE

Stacking Growth | The B2B Marketing Podcast ·

2022/04/08

In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!

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00:58:38

27 - Is Unlimited PTO a Positive or Negative?

Stacking Growth | The B2B Marketing Podcast ·

2022/04/05

Jessica Williams (VP of People), Jordan Anderson (People Operations Manager) and Hope Wood (People Operations Coordinator) from our People team hosted an episode all about whether Unlimited PTO is a sham or a value add. They discussed how leadership strongly influences whether or not unlimited PTO is successful, and individual experiences that shed light on when it does and does not make sense in an organization.

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00:31:46

26 - The Most Effective B2B Paid Search Strategies

Stacking Growth | The B2B Marketing Podcast ·

2022/03/31

Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search strategies that we put into place for our customers at Refine Labs. They talked through setting parameters so Google can’t waste your spend, high intent keywords and indicators, the importance of NOT setting it and forgetting it, our paid search philosophy at Refine Labs, conversion actions, and setting expectations internally.

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00:21:44

25 - Using Your Personal Brand to Get Organizational...

Stacking Growth | The B2B Marketing Podcast ·

2022/03/29

Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Director @ Mojo Media Labs & Host of The Marketing Ladder podcast). They talked about getting executive buy-in to experiment with organic brand & content marketing, specifically a podcast, and how Mason leveraged his own podcast to demonstrate the value of organic content to others at his organization. Mason has hosted Chris Walker (CEO at Refine

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00:43:50

24 - Quick Wins For Your Paid Media Accounts

Stacking Growth | The B2B Marketing Podcast ·

2022/03/24

Myles Madden, Blake Strozyk, and Daniel Pinkston (Performance Marketing Managers at Refine Labs) hosted a tactical episode on running paid media. Get your notebook out and get ready to learn how we are approaching paid ads, and some tips to help you stay organized and prepare for future platform changes.

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00:25:08

23 - Working with a Distributed Workforce

Stacking Growth | The B2B Marketing Podcast ·

2022/03/22

Jessica Williams (VP of People) and Rebecca Hart (Talent Advisor) hosted another episode of The Marketing Movement to talk about transitioning from a traditional workforce to a distributed workforce, like we have here at Refine Labs. They cover the difference between remote and fully distributed, pros and cons, and how we approach team building and employee morale as a fully distributed workforce.

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00:26:04

22 - Starting with the Customer and Working Backwards

Stacking Growth | The B2B Marketing Podcast ·

2022/03/17

This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs.

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00:27:31

21 - How Gen Z is Using Content to Redefine the SDR Role

Stacking Growth | The B2B Marketing Podcast ·

2022/03/10

The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we’ve associated the role with annoying cold calls, invasive emails, and pitch slap DMs disguised as genuine connection requests. But with native digital, Gen Z’ers now entering the workforce there’s an opportunity for companies to leverage SDRs in a whole new way. In this episode Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media,

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260 results

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