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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

43:26

Is the age of the combined telco/media company over?

Mumbrellacast ·

2021/05/06

Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward under the name Yahoo with Verizon retaining a 10% stake in the company. The team looks at how the deal may affect the company's Australian outpost, led by Paul Sigaloff, as well as what it means for the future of telcos trying to become media companies, and vice versa. Things are looking up for the Australian ad industry, with Standard Media

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45:28

What Apple’s latest iOS update means for marketers

Mumbrellacast ·

2021/04/29

This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers. The game of musical chairs at WPP and GroupM

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47:55

The political communications crisis mixed-up in a...

Mumbrellacast ·

2021/04/22

Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For those needing support, contact 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. On this week's Mumbrellacast, the team breaks down the multiple failures in the Government's Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within

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44:51

190 years of The Sydney Morning Herald

Mumbrellacast ·

2021/04/15

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald's approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on

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43:56

How do you solve a problem like the pitch process?

Mumbrellacast ·

2021/04/08

Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process. And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it

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41:24

'Why does marketing spoil everything?'

Mumbrellacast ·

2021/04/01

It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here's looking at you 'Voltswagen'), and Tim Burrowes asks 'why does marketing spoil everything?'. Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the

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45:50

An alcohol-soaked adland

Mumbrellacast ·

2021/03/25

This week, Mumbrella's Brittney Rigby started a conversation about advertising's alcohol culture with an in-depth feature. In this episode, she discusses the key issues and gives an insight into how agency leaders have reacted to the piece. Over in TV, WIN's CEO Andrew Lancaster has gained a seat on the Nine's board in the wake of the companies' recent affiliate deal. Plus, Ten is taking a comedic look back at 2020... in April 2021. Is the idea past its prime? And, to mark the 10th anniversary of

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45:00

Influencer marketing is a murky business

Mumbrellacast ·

2021/03/18

Influencer marketing is in the spotlight again, with SBS' The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier aspects of influencer marketing and discusses why it is so difficult to regulate. Plus, the team analyses the WPP AUNZ scheme implementation booklet as the takeover bid from WPP plc moves forward. Also at WPP this week, Group M CEO Mark Lollback departed. What's next for the group's media agencies while the search for his replacement is

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45:18

'An exciting year to be covering radio ratings'

Mumbrellacast ·

2021/03/11

International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance of supporting women in advertising. By reflecting on her own experiences and who inspired has inspired her career, Geertz dives into the importance of fostering a culture understands the needs of women in the workplace and reflecting the diversity of the talent pool in the make up of an agency. The first radio ratings of 2021 also landed this

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44:33

The biggest job in Australian media

Mumbrellacast ·

2021/03/04

It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks' successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine's own newspapers suggest? And, where does this leave Stan? Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates

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50:43

Facebook's backflip, Hugh Marks' final results for...

Mumbrellacast ·

2021/02/25

This week, Facebook backtracked on its decision to pull news sharing from Australian users and, with some amendments, the News Media Bargaining Code passed the senate. Everyone seems to have come out a winner... except the small publishers. It's hardly the end of this saga, so what's next? The media and marketing industry is in the throes of financial reporting season; first up on the podcast is Nine, which reported $1.2 billion in revenue and net profit up 79% to $182 million. It's the last

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36:15

Publishers sign up to Google Showcase, Seven's...

Mumbrellacast ·

2021/02/18

This week Pearman Media's Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News Media Bargaining Code roll on. As well as being the first major media brand to sign up to Google Showcase, Seven West Media revealed its significant debt pile had been slashed by 42% to $329 million and reported a net profit of $116.4 million in the first half of the financial year, meaning the company's $170 million cost savings program is on

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45:50

TV ratings kick off, eyes turn to the Super Bowl ads,...

Mumbrellacast ·

2021/02/11

TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis surrounded the tennis until its launch, how has the new schedule impacted programming on Seven and Ten? 2021 will be a big year in TV, but with the Olympic question remaining in everyone's minds, what will the landscape look like this year? And with the Super Bowl comes headline-grabbing ads. But how did the big game ads differ this year after

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44:48

Sports streaming heats up, Microsoft comes to the...

Mumbrellacast ·

2021/02/04

This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that celebrates experiences out and about navigates an era of sudden and sometimes prolonged lockdowns. With the News Media Bargaining Code on the top of all publishers' minds, Rodrigues also discusses where Time Out sits on the issue. The week also saw the battle for sports rights heat up as new entrants in the streaming market began to emerge. Telstra

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51:04

People moves, digital ad services under the...

Mumbrellacast ·

2021/01/28

It was a week of Google news, and fresh off the back of the Senate's hearing into the News Media Bargaining Code the ACCC released its interim report for the Digital Advertising Services Inquiry. Here, the team gives the rundown of its initial findings and chats about what the industry has to say now that agencies seem to be out of the woods. Three agency leaders also left in seven days. David Fox is off to Ogilvy Middle East and North Africa, while Justin Drape announced he was leaving The Monkeys

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31:49

Mumbrella's top stories of 2020

Mumbrellacast ·

2020/12/18

On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks, thanks to famous faces and famous burgers. But, by far the biggest story was the impact COVID-19 had on the media and marketing industry. The team looks back on the warning shot to the media industry that was News Corp's regional closures, the major talent redundancies at Ten, how brands handled challenging conditions, and reflect on what

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40:28

Konrad Spilva, first look at the bargaining code, and...

Mumbrellacast ·

2020/12/10

Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn't for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market. The week also saw the last radio ratings survey of the

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41:05

Special Group, a takeover bid for WPP AUNZ, and the...

Mumbrellacast ·

2020/12/03

It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees? There will be a new independent player in town come February next

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36:42

2Day FM returns to talent, positive signs for ad...

Mumbrellacast ·

2020/11/26

This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update. And, all eyes are on the ad market as the end of 2020 draws

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39:21

Jens Monsees, agency mergers and Hugh Marks steps...

Mumbrellacast ·

2020/11/19

This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place. Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally,

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380 results

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