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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

49:09

The indies vs network agencies debate heats up again

Mumbrellacast ·

2021/06/24

It’s been a big week of movements in the media and marketing industry, with some key departures across the board. Leo Burnett CEO Melinda Geertz has announced her departure, and she'll be replaced by recently installed Sydney CEO Emma Montgomery. Meanwhile, Nikki Warburton has left the CMO role at Audi. The team dissects these key moves and what they mean for the wider industry. With the Olympics now less than a month away, the Australian Olympic Committee launched a new campaign with M&C Saatchi

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28:29

How Amy Bradshaw plans to build VaynerMedia's...

Mumbrellacast ·

2021/06/21

VaynerMedia recently opened its doors in Australia under the watchful eye of business director Amy Bradshaw, who has been charged with getting Gary Vaynerchuk's marketing agency off the ground locally. Bradshaw has worked for VaynerMedia since 2017, in New York and London, and so her move to Australia presented a perfect opportunity to fulfill Vaynerchuk's previous assertions that it would only be a matter of time before the business was in operation here. In this chat with Mumbrella's Damian

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49:53

Seven and Ten lean into digital and forecast a big...

Mumbrellacast ·

2021/06/17

iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service (SaaS) solutions provider Access Intelligence will acquire 100% of the share capital in Isentia it does not already own at a price of A$0.175 a share. The team breaks down what this means for both iSentia and Access Intelligence customers, and what the takeover means for iSentia CEO Ed Harrison. Seven West Media has released a trading update,

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47:49

Peter Sloterdyk on why brands must stop pandering to...

Mumbrellacast ·

2021/06/14

Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the Mumbrellacast. Speaking to Mumbrella’s head of content, Damian Francis during Pride Month, Sloterdyk delivered a strong opinion on the growing regularity of brands attaching themselves to causes, particularly when it is without the necessary thought required to do justice to the strategy. Sloterdyk spoke to Francis for the Mumbrellacast over 45 minutes

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42:01

Why on earth would you relaunch a magazine in a...

Mumbrellacast ·

2021/06/10

Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020’s first clash, with 1.911 million viewers across metro markets, making it the top-rating program of the year to date. So how did the first clash of the series compare to ratings from previous years, what impact is 9Now having on audience numbers, and what do media buyers think about it all? This week Hearst Magazines International announced that Harper’s Bazaar will relaunch its iconic

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42:24

Why Matt Knapp left Dollar Shave Club and what’s next

Mumbrellacast ·

2021/06/07

Former Dollar Shave Club VP and executive creative, Matt Knapp, is the latest guest on Mumbrella’s new weekly standalone interview series, and joins Damian Francis this week for an extended chat. In it, Knapp chats about pulling the pin on his US adventure when COVID hit hard in April 2020, and how he came to the decision to move back to Australia a year earlier than planned. He speaks about a desire to do new things beyond “worrying about how to sell razors”, and how that drove him to spread his

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47:37

Radio ratings deliver a shake up in the Sydney market

Mumbrellacast ·

2021/06/03

The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades? Interpublic Group has sold a majority of its stake in Australian creative

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61:50

Why Christian O'Connell's move to Australia was the...

Mumbrellacast ·

2021/05/31

Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM - a move that has paid dividends. In this chat with Mumbrella's Tim Burrowes, O'Connell goes behind the stories contained his new book 'No One Listens To Your Dad's Radio Show', to talk about the move itself, the impact on his family, and more.

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41:24

Why some companies pay less tax by earning more revenue

Mumbrellacast ·

2021/05/27

This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only $155.34 million is taxable, however, with that figure down from $167.1 million in 2019. So how is Facebook able to take in more revenue but pay less in tax? A near-two year saga around the rights to Australia’s premier football competition came to a close this week when ViacomCBS signed a five-year deal with the Australian Professional

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56:26

How global streaming platforms are thinking local

Mumbrellacast ·

2021/05/20

Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet. While the share price recovered slightly today, iSentia has had a tough time of it recently, having suffered a cyber attack in late 2020 which saw its financial revenue for the first half of the financial year suffer. So what does iSentia need to do to succeed, and is Ed Harrison the right person to lead the company forward? It was a week of

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41:51

The hidden cost of posting profits during a pandemic

Mumbrellacast ·

2021/05/13

The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or reduce pay on a temporary basis. Mumbrella was recently contacted by a group of “disheartened and angry” staff from Clemenger Group who voiced their frustrations at salary cuts, forced leave, and redundancies, particularly in light of the company going on to post a healthy profit for the 2020 calendar year. So should profit always the most

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43:26

Is the age of the combined telco/media company over?

Mumbrellacast ·

2021/05/06

Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward under the name Yahoo with Verizon retaining a 10% stake in the company. The team looks at how the deal may affect the company's Australian outpost, led by Paul Sigaloff, as well as what it means for the future of telcos trying to become media companies, and vice versa. Things are looking up for the Australian ad industry, with Standard Media

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45:28

What Apple’s latest iOS update means for marketers

Mumbrellacast ·

2021/04/29

This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers. The game of musical chairs at WPP and GroupM

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47:55

The political communications crisis mixed-up in a...

Mumbrellacast ·

2021/04/22

Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For those needing support, contact 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. On this week's Mumbrellacast, the team breaks down the multiple failures in the Government's Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within

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44:51

190 years of The Sydney Morning Herald

Mumbrellacast ·

2021/04/15

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald's approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on

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43:56

How do you solve a problem like the pitch process?

Mumbrellacast ·

2021/04/08

Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process. And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it

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41:24

'Why does marketing spoil everything?'

Mumbrellacast ·

2021/04/01

It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here's looking at you 'Voltswagen'), and Tim Burrowes asks 'why does marketing spoil everything?'. Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the

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45:50

An alcohol-soaked adland

Mumbrellacast ·

2021/03/25

This week, Mumbrella's Brittney Rigby started a conversation about advertising's alcohol culture with an in-depth feature. In this episode, she discusses the key issues and gives an insight into how agency leaders have reacted to the piece. Over in TV, WIN's CEO Andrew Lancaster has gained a seat on the Nine's board in the wake of the companies' recent affiliate deal. Plus, Ten is taking a comedic look back at 2020... in April 2021. Is the idea past its prime? And, to mark the 10th anniversary of

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45:00

Influencer marketing is a murky business

Mumbrellacast ·

2021/03/18

Influencer marketing is in the spotlight again, with SBS' The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier aspects of influencer marketing and discusses why it is so difficult to regulate. Plus, the team analyses the WPP AUNZ scheme implementation booklet as the takeover bid from WPP plc moves forward. Also at WPP this week, Group M CEO Mark Lollback departed. What's next for the group's media agencies while the search for his replacement is

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45:18

'An exciting year to be covering radio ratings'

Mumbrellacast ·

2021/03/11

International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance of supporting women in advertising. By reflecting on her own experiences and who inspired has inspired her career, Geertz dives into the importance of fostering a culture understands the needs of women in the workplace and reflecting the diversity of the talent pool in the make up of an agency. The first radio ratings of 2021 also landed this

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