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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

28:50

077: Lean Into Your Best Selling Products and Create...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/07/06

On today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces. Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month. Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling

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32:51

076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/06/29

On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box! Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience. Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the

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34:57

075: Serving a Niched-Down Audience Reaps Over 1000...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/06/22

“When people are part of the process, they buy in.” - Britney Brown I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational! In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her

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22:14

074: From 0 to 400 Subscribers: Turning One-Time...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/06/15

“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases. In business since 2018, MicroPuzzles

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31:02

073: Ask Sarah: How to Retain Subscribers in a World...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/06/08

Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership. This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising. Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth

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33:19

072: Ask Sarah: How Do I Handle a Price Increase and...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/06/01

Welcome to episode seven of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership. This week Alivia Key of Light of the Lamb is here to talk about how to handle increasing the price of her subscription and whether it’s time to move from an open to a closed cart model. Alivia has been a member of Launch Your Box for two years. During that time she has launched and grown two subscriptions - a monthly t-shirt

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29:10

071: Ask Sarah: How Do I Introduce My Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/05/25

Welcome to episode six of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership. This week BreeAnna Holden of Holden Keepsakes is here to talk about how to introduce her subscription box to the audience she has built for her online product-based business. BreeAnna is an OG member of Launch Your Box. That means she has been inside my coaching membership for almost two years. But, she hasn’t launched her

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29:36

070: Ask Sarah: How Do You Handle Variations and...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/05/18

Welcome to episode five of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership. This week Maria Riebe of Sunflower & Scout is here to talk about how to handle variations and personalization for her subscription box. Like so many entrepreneurs, the pandemic forced Maria to pivot. A true antique-lover, she had been producing an outdoor vintage market, Rustapalooza. She had experienced a great deal of success and

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30:54

069: Ask Sarah: How to Grow Your Subscription Past...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/05/11

Welcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau. Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online

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25:15

068: Ask Sarah: How to Get People to Engage on Social...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/05/04

Welcome to the third installment of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week Lexie Haubert of The Crafty Lady Boutique and I tackled the question of how to get people to engage with her content on social media. Lexie’s online business came about when she was unable to find bridal party gifts she liked while planning her own wedding and instead created her own. When she received

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34:32

067: Ask Sarah: What's Holding Me Back from Starting...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/04/27

“Messy Action is better than no action.” - Sarah Williams Welcome to the second in my new eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week’s question came from Gina Rich of Serendipity Lane. Gina’s question was simple. “Why am I stuck?” Gina had a brick-and-mortar scrapbooking and card-making business for 15 years. She still runs occasional classes and scrapbooking retreats out of the space,

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33:23

066: Ask Sarah: How Do You Balance Everything?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/04/20

“How do you balance everything?” I’m kicking off a new six-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. This week’s question came from Mar. And when Mar told me all about her business and the many different roles she plays in her life, I understood exactly where the question came from. Mar and her family run Windborne Farms where they raise bees, along with other animals and crops. Mar’s love for the

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41:21

065: My 5-Year Journey as a Subscription Box Owner

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/04/13

5 years. 60 boxes. Countless lessons learned. Earlier this year, I celebrated the five-year anniversary of the subscription box side of my business. That’s 60 boxes! 60 boxes I poured my heart into to create amazing experiences for my subscribers. The journey my business and I have been on over these five years has come with lots of failures (I like to call them lessons learned), wins, and personal growth. My business grew from five figures to six figures to where we are now - a multi-million

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27:18

064: It’s more than just a box - creating a curated...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/04/06

A subscription box is so much more than just “stuff in a box.” I teach this inside Launch Your Box every day. I’ve talked about it on this very podcast. And I LOVE watching subscription box owners take what they’ve learned and turn it into amazing experiences for their subscribers. I invited Katie onto the podcast to talk about her subscription box journey and what inspired her to curate a truly incredible experience for the book-loving subscribers of her Literary Book Club Box. The Literary

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25:29

063: 4 Focus Areas to Start Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/03/30

“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start? It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes or sourcing products for future boxes takes time away from what you need to be doing right now. If

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18:49

062: Facebook Ads Won't Grow Your Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/03/23

Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly about. Let’s dig in

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31:02

061: What Can a Fulfillment Center Do for My...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/03/16

Imagine what you could do with the time you saved if someone else handled the fulfillment of your subscription box. As your subscription box business grows, you find yourself spending more and more time actually fulfilling those subscriptions. Packing and shipping the boxes takes time. Time you could be spending ON your business. Is there another option? Ryan Culver of Lessgistics joined me for today’s episode to answer that question. Ryan is a wealth of information and did an amazing job

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37:38

060: Building an Audience: One Rhinestone at a Time...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/03/09

It’s important to know yourself. To know what you love, what lights you up inside, what sets you apart. Ask Launch Your Box member Stephanie Russell of Bling Owl Creations what sets her apart and she’ll tell you… she’s extra! See, Stephanie was a pageant mom. She’s also a baseball mom. You may think those two roles don’t have much in common. You’d be wrong. Because Stephanie isn’t your average baseball mom. She’s extra. She brings the bling she LOVES so much to the ballfield… every practice and

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28:11

059: Packed with Love: Turning a Bakery into a...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/03/02

Imagine a box of incredibly delicious baked goods arriving on your doorstep every month. Baked goods that are the stuff of dreams… That’s the experience Jonica Thompson provides to her subscribers. Carefully curated, impeccably packed and shipped, and OMG so, so good baked goods! Jonica sent me one of her boxes for a recent Box Opening inside Launch Your Box and let’s just say my Warehouse team and I were in heaven. I invited Jonica to join me on the podcast to do more than just talk about

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24:39

058: How a Blog Can Help My Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start,... ·

2022/02/23

If you could create one piece of content that you could use at least six different ways, would you? This question came up inside my high-level membership, Scale Your Box. We had a mini-mastermind and dug into all the things subscription box owners face when scaling their subscription box businesses. Many members admitted to struggling with “what to say” when it came to creating content. My copywriter and I sat down with the group and talked about email marketing and the importance of nurturing

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