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PODCAST

Revenue Builders

Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you

business entrepreneurship

All Episodes

01:00:45

Innovating and Iterating for Growth with Hubspot...

Revenue Builders ·

2023/10/12

Brian Halligan, former CEO, and co-founder and executive chairperson of HubSpot, is a visionary leader who revolutionized marketing with the concept of "inbound marketing." His tenure as CEO, until 2021, was marked by consistent recognition on Glassdoor's and Comparably's lists of best CEOs. Brian's influence extends beyond HubSpot; he is an esteemed educator, teaching MIT's Scaling Entrepreneurial Ventures class for over a decade and receiving the Monosson Prize for his mentorship in

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00:09:07

Measuring Pipeline Activities with Carlos Delatorre

Revenue Builders ·

2023/10/08

Veteran sales leader Carlos Delatorre joins Revenue Builders for a conversation into pipeline generation and the essential skills and metrics that sales leaders should monitor. Carlos shares his experience in building a sophisticated pipeline generation machine at MongoDB, highlighting the complexity of open source software sales. He emphasizes the importance of conducting thorough research on target accounts and tailoring messages to different personas. The discussion also covers key metrics such

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01:00:04

Effective Proof of Concepts with Keno Helmi

Revenue Builders ·

2023/10/05

Keno Helmi is a five-time CRO with a wealth of experience in the technology industry. He has held leadership positions at companies such as PTC, HP, Digby, Duetto, Platform 9, and Pegasus. Currently, he serves as the CRO at Espressive.Keno discusses the importance of proof of value (POV) in the sales process. He explains that a POV is not just about validating the technology, but also about validating the business case. By setting clear success criteria and involving the economic buyer (EB) in the

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00:13:05

Making the Right Sales Hire with Mark Roberge

Revenue Builders ·

2023/10/01

In this episode of the Revenue Builders podcast, hosts John McMahon and John Kaplan are joined by Mark Roberge, co-founder at Stage 2 Capital and Harvard Business School lecturer. The discussion revolves around scaling sales and building a disciplined hiring process. Mark shares his insights into hiring for sales and highlights the importance of context in shaping the ideal sales team. He emphasizes the need to create a hiring scorecard with attributes like coachability, intelligence, and curiosity

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01:06:57

Investing in the Future of B2B Software with Andy Price

Revenue Builders ·

2023/09/28

As Founder of Artisanal Talent, Andy is globally recognized for having helped build, and invest in, some of the most successful software startups in history. He has spent 26 years in the industry, built two companies as CEO in the exec search industry, and 2 years inside two of the top VC firms in the world (Redpoint and Index).He continues to work closely with, and learn from, the best VC’s in the history of the space: Mike Speiser (Snowflake Founding investor), Scott Raney (Twilio, Stripe, Hashi),

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00:11:00

Making Sure the Right Decision Gets Made with Mike Hayes

Revenue Builders ·

2023/09/24

In this episode of the Revenue Builders podcast, John McMahon and John Kaplan interview Navy SEAL veteran and VMware COO, Mike Hayes, about leadership and decision-making. Mike discusses the concept of dynamic subordination, where anyone in an effective team can take the lead based on their skills and the situation. He emphasizes the importance of leaders empowering others and creating a culture where individuals feel comfortable bringing up ideas and attempting challenging tasks. Mike also shares

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00:51:19

Responding to RFPs in B2B sales with Scott Sinatra

Revenue Builders ·

2023/09/21

Scott Sinatra is the CEO and Co-Founder of Bountiful. Scott is a serial entrepreneur and former senior vice president of worldwide sales at Glassdoor. With deep industry knowledge in HR technology, Sinatra also served as a founding executive and head of go-to-market at Glint, which was acquired by LinkedIn in 2018In this interview, Scott shares his experience responding to an RFP during his time at BladeLogic. He discusses the importance of having a champion within the customer's organization, the

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00:17:40

Command and Control of the Business with Murray Demo

Revenue Builders ·

2023/09/17

In this episode, John McMahon and John Kaplan host Murray Demo, a seasoned CFO with a wealth of experience at renowned companies. Murray shares valuable insights on the transition from sales leader to business leader, emphasizing the need for aligning with company-level problems and becoming a strategic thinker. The discussion explores the ideal profile of a Chief Revenue Officer (CRO) with a focus on business acumen and alignment with company goals. Murray also discusses the challenges of budgeting

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00:54:46

How to be a Well Being in Sales

Revenue Builders ·

2023/09/14

Jim Pouliopoulos, known to all as “Pouli” is a storyteller, professional speaker, author, and Senior Lecturer and Director of the Professional Sales Program at Bentley University. In July of 2020, his book, “How to be a WELL BEING: Unofficial Rules to LIVE Every Day”, was published by Wiley Publishing. It shares Pouli’s insights on bringing a happiness-first approach to business, education, and life. In his three TEDx Talks, he explores similar concepts and the question of what drives inner

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00:15:39

Learning Leadership with Jeremy Duggan

Revenue Builders ·

2023/09/10

In this episode, hosts John McMahon and John Kaplan sit down with Jeremy Duggan, a seasoned sales leader with a track record of success. They delve into the challenges and strategies of building a sales team from scratch and inspiring them to achieve greatness. Jeremy emphasizes the importance of data, facts, and transparent leadership. He shares insights on the three R's of leadership, leading indicators for success, and the role of education and development in reaching sales goals. The episode

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01:08:02

Product-Led Growth in B2B Sales with Oliver Jay

Revenue Builders ·

2023/09/07

Oliver Jay is a former Chief Revenue Officer of Asana and an advisor and leadership coach for various companies.In this conversation with John McMahon, Oliver Jay discusses the concept of product-led growth (PLG) and its impact on B2B sales. PLG is a methodology that focuses on using the product as the primary conduit for acquiring users, driving sales, and retaining customers. Oliver explains that PLG is effective for certain personas and products, but it requires careful planning and consideration

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00:54:44

Perfecting the Process with Terry Tripp

Revenue Builders ·

2023/08/31

Terry Tripp is the Chief Revenue Officer of Tines, a high-growth company in the security orchestration, automation, and response (SOAR) space. With a background in sales and recruiting, Terry brings a wealth of experience to his role.In this conversation with John McMahon, Terry Tripp, CRO of Tines, discusses the importance of a well-defined sales process and the top three things he focuses on when starting a new role. He emphasizes the need to understand the people, get feedback from customers, and

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00:56:34

Lessons Learned in Growing Sales Organizations

Revenue Builders ·

2023/08/24

In this episode of the Revenue Builders Podcast, we take a second look at some of our sales leader interviews over the past few months. This episode features lessons learned from three powerhouse revenue builders.Hear from Veteran Sales Leader Carlos Delatorre on hiring while you scale. Founding CRO of Procore Dennis Lyandres talks about leadership lessons learned and the hard reality of letting people go. And, Tenable Chief Operating Officer Mark Thurmond talks about Command and Control leadership

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00:58:58

Building the Business Case with Dick Thomas

Revenue Builders ·

2023/08/17

Dick Thomas is a sales consultant and founder of RW Consulting. He has over 25 years of experience in sales and has sold the largest deals in the history of four different companies.In this conversation with John McMahon, Dick Thomas emphasizes the importance of quantifying the value a solution brings to a customer in order to drive bigger deals. He talks about how salespeople can differentiate themselves and gain access to higher levels in an organization by focusing on solving business problems

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00:55:21

Little Things That Make a Big Impact in Sales with...

Revenue Builders ·

2023/08/10

Anthony Palladino is the Chief Revenue Officer at mabl. mabl is the enterprise SaaS leader of intelligent, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle.Prior to mabl, Anthony spent five years at Splunk from pre-IPO through $1 billion in revenue as the leader of their Americas Field Organization. As Chief Revenue Officer at Aisera, the industry’s first AI Service Management solution, he helped define the

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00:55:41

Driving Accountability and Building Trust with Chris...

Revenue Builders ·

2023/08/03

Chris Riley serves as President of Worldwide Field Operations of DataRobot, where he is responsible for accelerating the company’s revenue growth and global footprint, bringing DataRobot to organizations across all industries and geographies. Riley previously served as Chief Revenue Officer for Robotic Process Automation (RPA) leader Automation Anywhere, where he led global sales in over 90 countries and managed an ecosystem of over 1,900 partners. Prior to Automation Anywhere, Riley served as

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01:01:45

Scaling Sales and Qualifying Deals with Adam Aarons

Revenue Builders ·

2023/07/27

Adam Aarons is a seasoned sales executive with extensive knowledge of the risk and compliance space. Adam is well known and admired for his time as the CRO of Okta, during which Okta grew from a $1M startup to a publicly traded $300M+ ARR category winner. Adam was previously an active advisor to Drata, and has now joined the company full time to drive revenue at scale as CRO.In this conversation with John McMahon, Adam discusses the keys to scaling a salesforce, including productivity per head,

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01:18:25

What the Best Sales Leaders Do with Brian McCarthy

Revenue Builders ·

2023/07/20

Brian McCarthy is an accomplished executive and leader with progressive sales and leadership experience building and leading talented teams to achieve hyper-growth within the enterprise software and information services industry. Brian serves as Rubrik’s Chief Revenue Officer, where he leads the global go-to-market sales strategy. Previously he led the sales, services and support teams at ThoughtSpot, where he led the go-to-market function and the company’s SaaS transformation. Preceding his time at

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00:58:22

Always be Learning: Scaling through a Focus on People...

Revenue Builders ·

2023/07/13

Dennis Lyandres spent more than 8 years with Procore during which time Procore grew from $10m to over 900m+ in revenue. Dennis started at Procore as Executive Vice President of Sales in 2014, before moving to the Chief Revenue Officer role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. From Nov 2022 to June 2023, Dennis served as a Strategic Advisor to the CEO

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00:43:33

Best Practices from Elite Sales Leaders

Revenue Builders ·

2023/07/06

The best advice comes from people who have been there, done that. In this episode, we bring you insights from sales leaders who have led their teams to incredible outcomes. You’ll hear what it’s like to be the first salesperson into a raw startup, why it’s vitally important for leaders to give their people a purpose, how to keep your top sales performers from leaving your company, why execution of all the details in a process matter, the 3 H’s of Interviewing, why sales leaders need to remove

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309 results

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