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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

18:53

The Importance of PR pros in E-Payments with Golden...

PR 360 ·

2021/08/11

In This Episode…We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.Show Notes·[00:42] Are you a coffee or tea drinker?·[01:15] Can you give a brief explanation about your expertise? ·[02:22] What is going to be the most important aspect for PR pros to message

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34:51

Keeping up with the Changing Media Landscape with...

PR 360 ·

2021/08/04

In This Episode…We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you! Show Notes·[00:44] Are you a coffee or tea drinker?·[02:40] Can you give a brief overview of your expertise?·[03:47] What are things that PR pros need to make in these changing times?·[06:28] Should PR pros use something like an RSS reader to easily find information? ·[08:18] What changes

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22:46

Using Wikipedia Within Your PR Strategy with Lumino’s...

PR 360 ·

2021/07/28

In This Episode…We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!Show Notes·[00:52] Are you a coffee or tea drinker?·[02:09] Can you give a brief overview of your expertise? ·[03:34] How can brands use

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26:17

How to Lead a Marketing Team for a For-Proft Company...

PR 360 ·

2021/07/21

In This Episode…We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.Show Notes·[00:50] Are you a coffee or tea drinker?·[01:18] Can you give a brief overview of your expertise?·[05:24] How do you message properly when you’re going to offend one group or the other?·[05:57] How does strategize campaigns for your for-profit business benefit your non-profit?·[07:07] What happens

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12:28

Getting the Most Value out of Non-Profits with Tina...

PR 360 ·

2021/07/14

In This Episode…We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!Show Notes·[00:44] Are you a coffee or tea drinker?·[01:00] Can you give a brief overview of your expertise?·[01:47] How has grassroots outreach changed since the pandemic? ·[03:31] Is there going to be a bigger push into digital grassroots campaigns? ·[04:48] Has the pandemic helped or hurt

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22:49

Getting back to the Fundamentals of Marketing with...

PR 360 ·

2021/07/07

In This Episode…We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.Show Notes·[00:35] Are you a coffee or tea drinker?·[01:12] Can you give a brief description of your expertise?·[02:20] How can PR pro craft a message

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17:03

Finding the Harmony in SMM, SEO, and Content Creation...

PR 360 ·

2021/06/30

In This Episode…We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.Show Notes·[00:54] Are you a coffee or tea drinker?·[01:25] Can you give a brief description of your expertise? ·[01:59] Is SMM getting harder or more expensive? ·[04:14] Is it hard for small businesses or big brands to get organic reach?·[05:27] Is SEO, SMM, and content closely tied

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26:34

Simply Creating Authentic Messaging with Incture’s...

PR 360 ·

2021/06/23

In This Episode…We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!Show Notes·[01:06] Are you a coffee or tea drinker? ·[01:49] Can you give a brief overview of your expertise?·[03:11] How has marketing enterprise tech changed in 2021?·[04:51] How have shortages hurt marketers? ·[06:37] How has the

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27:34

Why Hybrid Events are the Future with Darek Connole

PR 360 ·

2021/06/16

In This Episode…We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food!Show Notes·[00:44] Are you a coffee or tea drinker?·[01:55] Can you give our audience more info about your expertise? ·[03:46] Will there be a huge comeback for events and how will they change? ·[07:45] Are we going to see more hybrid events in the future?·[11:05] How do you write speeches tailored to virtual events?·[13:29] Should PR

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28:00

Understanding how to Author Your Brand with Hahn...

PR 360 ·

2021/06/09

In This Episode…We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.Show Notes·[00:50] Are you a coffee or tea drinker?·[01:14] Can you give a brief intro to your expertise?·[02:43] Has it be easier or harder to craft messages in 2020?·[04:34] Is there a way for PR pros to understand what messages to write and what not to

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24:14

Talking about the Future Healthcare with Heal’s...

PR 360 ·

2021/06/02

In This Episode…We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.Show Notes·[00:58] Are you a coffee or tea drinker? ·[01:24] Can you give a little more of an introduction of yourself and your expertise?·[03:10] What are some positive changes when we talk about healthcare tech in 2020? ·[05:50] What solutions are there for fixing some of the problems for

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24:19

Brand Reputation the Right Way with Reputation...

PR 360 ·

2021/05/26

In This Episode…We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.Show Notes·[00:49] Are you a coffee or tea drinker?·[01:25] Can you give a brief introduction to

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36:22

Find the Right Content Strategy for Your Business...

PR 360 ·

2021/05/19

In This Episode…We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!Show Notes·[00:48] Are you a coffee or tea drinker?·[01:54] Can you give our listeners a brief overview of your expertise?·[03:03] Did the digital content strategy is going to change from 2021 to 2022?·[00:00] Do you think PR pro is going to

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26:45

How Events and PR Agencies are Changing with Blast PR...

PR 360 ·

2021/05/12

In This Episode…We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.Show Notes·[00:46] Are you a coffee or tea drinker? ·[01:20] Can you give a little more information about your expertise?·[03:11] What is your take on virtual events?·[03:58] There seems to be a working person event tier that came out

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42:07

What is the Future of Audio Content with A Shark’s...

PR 360 ·

2021/05/05

In This Episode…We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.Show Notes·[00:47] Are you a coffee or tea drinker?·[01:31] Can you give our listeners an elevator pitch on your expertise?·[02:34] What do PR pros miss when their campaigns don’t hit their goals?·[07:38] How do you make sure you are not part of the clutter? ·[08:54] I’ve heard PR pro talk about pitching your story to the

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19:11

Finding the Theme in Book Publishing with Burning...

PR 360 ·

2021/04/28

In This Episode…Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!Show Notes·[00:50] Are you a coffee or tea drinker?·[01:18] Can you tell our listeners a little bit about your expertise?·[02:40] What advice do you have for new authors publishing their book?·[04:10] What are some common mistakes authors make when bringing awareness to their book? ·[04:59] How do authors go about getting

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19:12

Pivoting to the Changes and Audio Content with JMAC...

PR 360 ·

2021/04/21

In This Episode…We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!Show Notes·[00:45] Are you a coffee or tea drinker? ·[01:21] Can you give our audience a quick rundown of your expertise?·[02:38] How have PR pro met the changes from 2020 and 2021?·[05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms? ·[08:20] Have product

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29:50

Understanding How To Reach Multicultural Communities...

PR 360 ·

2021/04/14

In This Episode…We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.Show Notes·[00:48] Are you a coffee or tea drinker? ·[02:19] Can you give a brief rundown about your expertise?·[06:57] What does the current PR landscape look like?·[10:38] Has there

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21:45

Packaging Your Story to the Media with Henry Schein’s...

PR 360 ·

2021/04/07

In This Episode…We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.Show Notes·[00:43] Are you a coffee or tea drinker? ·[01:24] Can you explain to our audience a little bit about your expertise?·[02:37] The new normal is zoom meetings, how have you tried to get new media contacts? ·[04:38] It seems like the

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28:30

Making Advocacy Programs Easy with Social HP’s Head...

PR 360 ·

2021/03/31

In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·[00:43] Are you a coffee or tea drinker?·[01:18] Can you explain to our listeners about your company and what you do?·[02:37] What have you seen businesses or PR pros not do very well when it comes to employee

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302 results

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